Outside Technical Sales Specialist - Industrial Controls

Fitzii; Calgary; Hybrid; CAD 55,000 - 85,000; Full time

Benefits offered by this job

Competitive compensation

Benefits plan

Pension plan

Career opportunities

Job summary

Westburne, a Rexel Canada Electrical Inc. division, is seeking an Outside Technical Sales Specialist to drive Industrial Controls solutions in Calgary.

You will build lasting relationships with customers, understand their needs, and present tailored electrical and automation solutions. In collaboration with senior sales specialists and engineering teams, you will grow the business, deliver technical presentations, and help develop yearly plans with clear sales targets.

Qualifications

• Bachelor’s degree in a technical field or equivalent experience.
• 1-3 years of sales, customer service, or technical experience.
• Strong interpersonal and communication skills with customers.
• Technical aptitude with eagerness to learn about complex products.

Responsibilities

• Build relationships with new and existing customers to identify needs.
• Grow sales within assigned territory by prospecting and following up on leads.
• Deliver technical presentations to showcase product value.
• Collaborate with engineering and operations teams to meet customer requirements.

Skills

Interpersonal skills

Communication skills

Technical aptitude

Willingness to travel

Education

Bachelor’s degree in Electrical Engineering, Industrial Technology, or related field

Tools

CRM software

Sales tools

Job description

Outside Technical Sales Specialist - Industrial Controls

Company: Westburne

Type: Full-time

Location: Calgary, AB

About Rexel Canada

Rexel is a world leader in the electrical distribution market, operating in 18 Countries and leveraging a network of 1950 branches and 27000 employees. We provide innovative electrical solutions and equipment for the industrial, residential and commercial sectors. As the energy evolves, our business is transforming alongside it. This change is driven by you - our fresh thinkers, innovators and groundbreakers. By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customer and stake holders alike. Together we are building sustainable performance and shaping a better future.

Rexel Canada operates under six distinct banners: Rexel Atlantic, Rexel Utility, Westburne, Nedco, LTL and Talley.

Westburne, a division of Rexel Canada Electrical Inc., is a leader in electrical product distribution participating in the commercial, residential, industrial and institutional markets across Canada.

We are seeking a motivated and ambitious Outside Technical Sales Specialist to join our dynamic sales team. This role is designed for individuals who are eager to grow their technical expertise and sales skills. The ideal candidate will work closely with senior sales specialists, technical experts, and customers to develop a deep understanding of our products, services, and solutions. As part of the Industrial Controls portfolio, you will be responsible for Industrial Controls, sensors, safety, connectivity and associated complementary product and solution offerings.

Key Responsibilities

Sales Development

• Build relationships with new and existing customers to understand their needs and provide tailored solutions.


• Identify opportunities to grow sales within assigned territories by prospecting, networking, and following up on leads.


• Assist in preparing and delivering technical presentations to customers, showcasing the value of our products and services.

Industrial Components Team

• As part of the Industrial components team develop and deliver a yearly business plan with specific goals and sales targets.


• Evaluate training needs of internal customers with the goal of making them self sufficient in Industrial Controls Products


• Be the customer’s champion with suppliers to quickly find solutions for any technical or commercial issues.

Technical Expertise

• Develop a strong understanding of the company’s product portfolio, including electrical, automation, and energy solutions.


• Collaborate with technical teams to provide accurate and effective solutions to customer challenges.


• Stay up-to-date on industry trends, emerging technologies, and competitor offerings.

Customer Support

• Serve as a trusted advisor to customers, providing technical guidance and support throughout the sales process.


• Address customer inquiries and resolve issues promptly to ensure satisfaction and long-term relationships.

Professional Growth

• Participate in training programs, workshops, and mentorship opportunities to enhance technical knowledge and sales skills.


• Shadow senior sales specialists to learn best practices and gain hands-on experience in complex sales scenarios.


• Set and achieve performance goals aligned with the progression to a senior-level role.

Collaboration

• Work closely with internal teams, including engineering, operations, and customer service, to ensure seamless delivery of solutions.


• Provide feedback to product management and marketing teams to improve offerings and address customer needs.

Qualifications

• Bachelor’s degree in a technical field (e.g., Electrical Engineering, Technologist, or related discipline) or equivalent experience.


• 1-3 years of experience in sales, customer service, or a technical role (internships or co‑op experience considered).


• Strong interpersonal and communication skills, with the ability to build rapport and trust with customers.


• Technical aptitude and willingness to learn about complex products and solutions.


• Self‑motivated, goal‑oriented, and eager to take on challenges.


• Valid driver’s license, passport and ability to travel within assigned territory.

Preferred Qualifications

• Experience in the electrical, automation, or energy industries.


• Familiarity with CRM software and sales tools.


• Proven ability to work independently and as part of a team.

What We Offer

• Our employees enjoy a positive work-life balance while thriving in an environment that is dynamic and motivated by new and exciting challenges.


• Weprovidecompetitivecompensation,comprehensivebenefitsplans,andpensionplans,alongwitharemarkablerangeofcareeropportunities - whether advancing in your current field or exploring something entirely new. If you are motivated, we will help you find the career path that suits you.


• RexelCanadaiscommittedtoEmploymentEquityandvaluesadiverse workforce, recognizing each employee's unique talents and skills.

We thank all candidates for their interest; however, only those selected for interviews will be contacted.