Online Merchandiser

Roots Corp.; Toronto; On-site; CAD 45,000 - 60,000; Full time

Job summary

A leading lifestyle brand is seeking an eCommerce Merchandising professional to optimize sales on their website. The role involves managing product listings, coordinating with various teams, and ensuring an engaging online shopping experience. Candidates should possess a background in business, analytical skills, and experience in eCommerce.

Qualifications

• 1-2 years of eCommerce experience.
• High attention to detail.
• Understanding of digital retail landscape.

Responsibilities

• Support the Senior Manager, eCommerce Merchandising to achieve sales targets.
• Maintain and update website catalog data including pricing and availability.
• Implement SEO best practices on all relevant pages.

Skills

Communication

Analytical skills

Problem-solving

Education

Post-secondary degree in Business or related field

Tools

Salesforce Commerce Cloud

Google Analytics

Bloomreach

Microsoft Suite

Job description

1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada

Job Description

Posted Thursday, May 22, 2025 at 4:00 AM

Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we foster a culture of inclusivity, creativity, and teamwork—where every team member plays a role in shaping our brand’s legacy. If you bring passion, lead with integrity, and believe in collaboration, we’d love you to join us!

Your objective is to maximize sales opportunities for our products on roots.com, ensuring products are listed and maintained error-free while seeking continuous improvement in conversion and user experience.

Collaborates with:

• Product Design and Technical – Collecting product knowledge details from relevant team members, striving for 100% accuracy
• Web Design – Ensuring merchandising assets support the overall site strategy
• Studio – Communicating workback timelines for assets
• Marketing & PR – Coordinating product release dates with promotional activities
• Email and Digital Marketing – Sharing product lists and availability for campaigns

Key Responsibilities → How You’ll Make an Impact

• Support the Senior Manager, eCommerce Merchandising, to achieve sales and margin targets
• Develop product data profiles including UPC, style, color, price, description, etc., for the website database
• Coordinate with departments to ensure timely product knowledge sharing
• Schedule and coordinate product photo shoots with the Photography team
• Ensure product copy is accurate and submitted on time with Marketing
• Maintain and update website catalog data, including pricing, images, and availability
• Manage product listings, categories, and departments
• Code product images according to style and color conventions
• Monitor and troubleshoot website UX issues
• Assist Customer Service with product availability inquiries
• Collaborate with Web Design to support site merchandising and evaluate efforts
• Monitor industry trends and competitors to identify opportunities for innovation
• Use web analytics and customer data to optimize merchandising and site navigation
• Create personalized search and merchandising experiences to optimize conversion
• Support promotions setup, testing, and maintenance
• Implement SEO best practices on all relevant pages

Qualifications & Skills

• Post-secondary degree in Business or related field
• Proficiency in Microsoft Suite, especially Excel
• 1-2 years of eCommerce experience
• Knowledge of merchandising, CRM, and analytics tools including Salesforce Commerce Cloud, Google Analytics, Bloomreach
• Strong communication, analytical, and problem-solving skills
• Understanding of digital retail landscape
• High attention to detail

At Roots, we value diverse experiences and perspectives. We are committed to inclusivity and encourage applicants from all backgrounds to apply. Accommodations are available throughout the recruitment process.