On-Site Social Media & Email Campaign Lead

Finlink Group; Aurora; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Health benefits including dental and 视

RRSP matching

Paid training and development

Team events and weekly lunches

Job summary

Finlink Group is seeking a Social Media Manager to own the social calendar and content direction for one or two brands from Concord on-site. You will craft a distinctive voice, write engaging copy, and collaborate with creators to develop campaigns that resonate with audiences.

The role blends strategy and hands-on execution, including email marketing, performance analysis, and continuous optimization based on data insights. Strong writing and adaptability are essential.

Qualifications

• 2+ years in social media or digital marketing.
• Excellent written English with adaptable tone across brands.
• Strong judgment on what makes content relevant and engaging.
• Experience with influencers or paid social is a plus.

Responsibilities

• Own and execute the social media calendar and content direction for one or two brands.
• Develop and maintain a distinctive voice and tone for each brand.
• Write social copy and generate platform-specific content ideas.
• Plan and run contests, giveaways, and community initiatives.
• Collaborate with creators to develop briefs and assets aligned with each brand.
• Track trends and opportunities to keep content timely and competitive.

Skills

Social media management

Copywriting

Content planning

Performance analysis

Email marketing

Campaign development

Job description

Finlink Group is seeking a Social Media Manager to own the social calendar and content direction for one or two brands from Concord on-site. You will craft a distinctive voice, write engaging copy, and collaborate with creators to develop campaigns that resonate with audiences.

The role blends strategy and hands-on execution, including email marketing, performance analysis, and continuous optimization based on data insights. Strong writing and adaptability are essential.