Fashion Social Media & Community Lead

penn.; Montreal; Hybrid; CAD 60,000 - 78,000; Full time

Benefits offered by this job

Hybrid work environment

Well-Being program

Flexible Time Off

Exclusive discounts

Referral rewards

Growth opportunities

Job summary

PENN. Penningtons is seeking a Social Media Manager to lead brand voice, create bold content, and engage with our community. You will shape our social strategy across platforms, ensuring inclusivity and authentic storytelling.

Collaborate with Creative, Marketing, E-commerce, PR and Media teams to deliver impactful campaigns. Fluent in English and French, you will spot trends, measure impact, and grow our community.

Qualifications

• Proven experience developing social media strategies and building engaged communities.
• Strong creative instinct and storytelling to bring a brand to life.
• Commitment to body diversity, representation and inclusivity.
• Confidence using AI and emerging creative tools.
• Hands-on experience creating social-first content, including short-form video.
• Understanding of digital trends, algorithms and creator landscape.
• Analytical mindset to turn data into actionable strategies.
• Bilingual in English and French, written and spoken.

Responsibilities

• Develop and evolve PENN. Penningtons' social media strategy, pillars and voice.
• Create standout content, including short-form video and posts.
• Foster authentic engagement and a community where customers feel seen.
• Monitor trends and opportunities across platforms.
• Analyze performance and optimize paid social to grow reach.
• Collaborate with Creative, Marketing, E-commerce, PR and Media teams.

Skills

Social strategy

Community building

Storytelling

Body diversity

AI familiarity

Short-form video

Trends analysis

Analytics mindset

Collaboration

English/French

Tools

AI tools

Job description

PENN. Penningtons is seeking a Social Media Manager to lead brand voice, create bold content, and engage with our community. You will shape our social strategy across platforms, ensuring inclusivity and authentic storytelling.

Collaborate with Creative, Marketing, E-commerce, PR and Media teams to deliver impactful campaigns. Fluent in English and French, you will spot trends, measure impact, and grow our community.