On Premise Trade Marketing Manager

Red Bull; Toronto; On-site; CAD 99,000 - 109,000; Full time

Job summary

Red Bull Canada is seeking a Senior Trade Marketing Manager for the LSR segment. This national role leads Trade Marketing strategy, builds annual business plans, and develops tailored programs for major customers to drive reach, consumption and brand engagement.

You will partner with On Premise Key Accounts, collaborate with Global LSR teams and Brand Marketing to implement POS tools, measure results, and optimize initiatives across national accounts in Canada.

Qualifications

• 4+ years in trade marketing or related commercial marketing roles.
• Experience developing business plans and customer strategies.
• Strong understanding of the consumer goods industry and trade marketing principles.
• Excellent planning and project management with multiple priorities.
• Strong analytical capabilities translating data into insights and recommendations.
• Excellent communication and relationship-building skills.

Responsibilities

• Translate business priorities, consumer insights, customer needs and sales performance into clear Trade Marketing strategy for the LSR segment.
• Lead the development of the annual LSR segment business plan in close collaboration with the On Premise Key Account team and in alignment with Director, On Premise Marketing.
• Lead the development of the annual On Premise Customer Sell Deck, establishing a compelling marketing narrative and platform to support Joint Business Planning with key customers.
• Develop tailored marketing strategies and programs for key customers that support shared business objectives and drive reach, consumption and brand engagement.
• Lead the annual development and alignment of Joint Business Plans across LSR Key Accounts, in close collaboration with the On Premise Key Account Team.
• Build strong, direct relationships with Marketing teams of key LSR customers and lead the development and execution of joint marketing programs and initiatives.
• Develop Trade Marketing tools and POS creative based on consumer, customer and business insights and according to Red Bull brand & On Premise standards.
• Own the product and POS strategy the LSR segment, including Key Accounts, in close collaboration with the broader On Premise Marketing team.
• Partner with external agencies and the Brand Marketing team to bring national product and occasion strategies to life within LSR.
• Collaborate with the Global LSR Trade Marketing team to adapt relevant programs and tools for the Canadian market.
• Manage LSR Trade Marketing initiatives from strategy and briefing through execution, measurement and optimization.
• Own the product and POS strategy and implementation into the field for On Premise accounts, including Key Accounts.
• Develop & implement tailored strategies for key customers that drive sales alongside the sales team.

Skills

Trade Marketing

Strategic planning

Analytical skills

Communication

Education

Bachelor's degree in marketing & sales or economical background

Job description

TheOn PremiseTrade Marketing Manager–LSR (Limited ServiceRestaurants)isthe lead Trade Marketing role for the LSR segmentwithin the CanadianOnPremise organization.Thisnationalroleis responsible fordeveloping and executingthe LSR Trade Marketingstrategyandbusiness plan, with the goal of driving reach,consumptionand brand engagement across the segment.Working in close partnership with the Key Account team responsible for LSR, this role develops tailored marketing strategies and programs for key customers and builds strong relationships with their respectiveMarketing teams.Thepositionalso serves as thecentral pointof contactfor LSR Trade Marketing,collaborating closely with the broaderOn PremiseMarketing team on POS strategy, business planning,executionand reporting.

Job Description

STRATEGIST

Translate business priorities, consumer insights, customerneedsand sales performance into clear Trade Marketing strategy for the LSR segment.

Leadthedevelopment of the annualLSR segmentbusinessplaninclosecollaboration withtheOn PremiseKeyAccount teamand inalignment with Director, On Premise Marketing.

Lead thedevelopment of the annualOn Premise Customer Sell Deck,establishinga compelling marketing narrative and platform to support Joint Business Planning withkey customers.

Develop tailored marketing strategies and programs for key customers that support shared businessobjectivesand drive reach,consumptionand brand engagement.

Lead the annualdevelopment andalignment of Joint Business Plans across LSR Key Accounts, in close collaboration withtheOn PremiseKey Account Team.

EXECUTOR

Build strong, direct relationships with Marketing teams of key LSR customers and lead the development and execution ofjointmarketing programs and initiatives.

DevelopTrade MarketingtoolsandPOS creative based onconsumer,customerand businessinsights and according to Red Bull brand &On Premisestandards.

Own the product and POS strategytheLSR segment, including Key Accounts,in close collaborationwith thebroaderOn PremiseMarketing team.

Partnerwith external agencies andtheBrand Marketing team tobringnational product and occasion strategies to life within LSR.

Collaboratewith the GlobalLSR Trade Marketing teamto adapt relevant programs, Trade Marketing tools and POScreatiefor the Canadian market.

Manage LSR Trade Marketing initiatives from strategy and briefing through execution,measurementand optimization.

Own the product and POS strategyand implementation into the field for On Premise accounts, including Key Accounts.

Develop & implement tailored strategies for key customers that drive sales alongside the sales team.

COACH, AMBASSADOR & MANAGER

Act as the Trade Marketing contact and subject-matter expert for the LSR segment within the CanadianOnPremise organization.

Serve as the Canadian counterpart to the Global LSR Trade Marketing team,representingthe needs and priorities of the Canadian business.

Develop and shareLSR insights,learningsandbest practices across theOn Premiseorganization.

Provideaccurateandtimelyreporting for On PremiseLSR initiatives, including program performance, keylearningsand recommendations.

Buildeffective relationshipsacross theOn PremiseKey Account and Marketingteams,BrandMarketing,Off Premise Sales team(E-Commerce), andotherrelevantinternal & external partners.

Qualifications

4+ years in trade marketing inTrade Marketing or a relatedcommercialmarketing role,preferablywithinLimited ServiceRestaurantsorOn PremiseKey Accounts.

Proven experience developing business plans, customer strategies and integrated marketing programsthat drive measurable business results.

Strong understandingof the consumer goods industry, Trade Marketing principles and relevant consumer and customer trends.

Exceptional planning and project management skills, with the ability to manage multiplepriorities and stakeholders.

Strong analytical capabilities, with the ability to translate sales and performance data into actionable insights and recommendations.

Excellent communication,collaborationand relationship-building skills, with a proactive, solutions-oriented mindset and the ability to work independently.

Bachelor’s degree in marketing & sales or economical background.

Fluent in English, bilingual in French a strong asset.

Additional Information

The expected annual base salary range for this position is $98,515 to $108,885. The actual base salary for this position will depend on various factors including, but not limited to, the candidate’s qualifications, skills, experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan.

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.