Omnichannel Marketing Strategist

City Of Hamilton; Hamilton; On-site; CAD 70,000 - 95,000; Full time

Job summary

The City of Hamilton is seeking a Channel Strategy Specialist to oversee analytics across digital and traditional channels, ensuring data standards and measurable results. You will enable marketing teams with dashboards, training, and self-serve insights to enhance campaign performance.

Reporting to the Senior Marketing & Content Strategy Advisor, you will analyse audience behaviours and guide communications planning, optimizing reach and engagement across website, social, newsletters, print,

Qualifications

• Degree or Diploma in Marketing, Communications, Business Analytics or related field.
• Experience in digital analytics, omnichannel marketing and communications strategy.
• Knowledge of campaign measurement, ROI analysis and A/B testing.

Responsibilities

• Oversee the City’s channel analytics ecosystem ensuring platforms are measurable and standardized.
• Provide data-informed guidance to campaigns across paid, owned and earned media.
• Collaborate with marketing teams to optimise cross-channel messaging and audience engagement.
• Translate data into actionable insights for senior leadership and operational teams.
• Support SEO best practices and content strategies for channel growth.

Skills

Marketing Analytics

Digital Analytics

Campaign Strategy

Communications Strategy

Audience Segmentation

Data-driven decisions

Cross-functional collaboration

Presentation skills

Education

Degree or Diploma in Marketing/Communications/Business Analytics

Tools

Google Analytics

Tag Manager

Adobe Analytics

Power BI

Tableau

Job description

The City of Hamilton is seeking a Channel Strategy Specialist to oversee analytics across digital and traditional channels, ensuring data standards and measurable results. You will enable marketing teams with dashboards, training, and self-serve insights to enhance campaign performance.

Reporting to the Senior Marketing & Content Strategy Advisor, you will analyse audience behaviours and guide communications planning, optimizing reach and engagement across website, social, newsletters, print,