North America Data & Analytics Product Lead (MMM & AI)

Mars, Incorporated and its Affiliates; Guelph; On-site; CAD 109,000 - 143,000; Full time

Benefits offered by this job

Mars University

Industry-competitive salary

Company bonus

Five Principles culture

Job summary

Mars, Incorporated and its Affiliates is seeking a Senior Data & Analytics Product Manager (North America) to lead the North American marketing analytics portfolio and evolve Marketing Mix Modeling with modern causal/AI approaches. You will bridge strategy and data science, guiding a squad of engineers and scientists to deliver scalable products that drive business value.

The role requires 7+ years in data analytics, MMM expertise, and strong stakeholder leadership to translate business needs

Qualifications

• 7+ years of progressive experience in data & analytics, with focus on marketing analytics and multi-channel environment.
• Strong background in Marketing product delivery for Data & Analytics with MMM and modern causal/AI methods.
• Experience leading customer-facing initiatives and translating business needs into analytics solutions.
• Strong analytics foundation with causal inference, statistical modeling, and machine learning for marketing effectiveness.
• Delivery management experience for analytical products and awareness of delivery complexities.

Responsibilities

• Continuously build a roadmap of high-impact analytical product areas for Marketing.
• Understand current state, pain points, user personas, and tooling to craft a clear product vision.
• Architect the backlog of Epics and implement with agile methods.
• Prioritize Epics into releases and secure resources for goals.
• Oversee a squad of data engineers, scientists, contractors to deliver products.
• Evaluate adoption and value creation of analytics solutions.

Skills

MMM Expertise

Stakeholder Leadership

Business Translation

Analytics Foundation

Delivery Management

7+ years experience

Education

Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Business, Computer Science, or related quantitative field

Master’s degree preferred

Job description

Mars, Incorporated and its Affiliates is seeking a Senior Data & Analytics Product Manager (North America) to lead the North American marketing analytics portfolio and evolve Marketing Mix Modeling with modern causal/AI approaches. You will bridge strategy and data science, guiding a squad of engineers and scientists to deliver scalable products that drive business value.

The role requires 7+ years in data analytics, MMM expertise, and strong stakeholder leadership to translate business needs