New Business Development Specialist (Remote, Canada)

Socket.dev; Toronto; Hybrid; CAD 47,000 - 57,000; Full time

Benefits offered by this job

Uncapped bonuses

Hybrid work

Every 2nd Friday off

3 weeks vacation

Health & wellness programs

Learning & development

Job summary

GroupHEALTH is seeking a Remote New Business Development Specialist to drive growth by identifying high-potential Canadian prospects and initiating conversations with business owners. You’ll qualify leads and book appointments for licensed sales advisors, while maintaining CRM records and collaborating with the team to raise performance.

The role offers a hybrid work model, uncapped bonus potential, and opportunities for ongoing learning and development within a people-first culture.

Qualifications

• Experience in sales, cold calling, or business development.
• Strong communication and a professional presence.
• Goal-oriented mindset in a fast-paced environment.
• Comfort with technology and a desire to grow within a team-based culture.

Responsibilities

• Identify and prospect high-potential Canadian businesses across Canada.
• Initiate outreach through phone and email to start meaningful conversations.
• Qualify leads and book appointments for our licensed sales advisors.
• Track outreach activity, follow-ups, and outcomes in our CRM.
• Collaborate with teammates to share strategies, improve performance, and achieve team goals.

Skills

Sales experience

Cold calling

Business development

Strong communication

Tech-savvy

Tools

CRM software

Job description

About GroupHEALTH

At GroupHEALTH, we’re proud of the work we do, but it’s how we do it that truly sets us apart. We are a fast-moving, ever‑evolving, and stable organization with deep roots and a bold vision: to transform the way Canadians experience employee benefits. We balance agility with long‑term stability to create meaningful, lasting impact.

Here, you’ll find more than just a job. You’ll be part of a purpose‑driven, people‑first culture where kindness, collaboration, and curiosity thrive. Whether you’ve been here fifteen years or fifteen days, one thing becomes clear very quickly; our people genuinely care about one another’s success and are deeply committed to delivering exceptional experiences for our clients and plan members.

Why This Role?

As a Remote New Business Development Specialist, you’ll be on the front lines of growth, connecting with business leaders and introducing them to smarter, more effective benefits solutions. You’ll identify high‑potential prospects and book meetings for our licensed advisors, playing a critical role in helping organizations better support their people.

What You’ll Do

• Identify and prospect high‑potential businesses across Canada
• Initiate outreach through phone and email to start meaningful conversations
• Qualify leads and book appointments for our licensed sales advisors
• Track outreach activity, follow‑ups, and outcomes in our CRM
• Collaborate with teammates to share strategies, improve performance, and achieve team goals

We’ve Got Your Back

You’ll be set up for success with a dedicated trainer, structured onboarding, and a proven playbook. You’ll learn our products, our approach, and how to confidently engage with business owners who are looking for a better way to deliver benefits.

What You Bring

• Experience in sales, cold calling, or business development
• Strong communication skills and a professional, confident presence
• A goal‑oriented mindset and comfort working in a fast‑paced environment
• Comfort with technology and a desire to grow within a supportive, team‑based culture

Our Critical Competencies

You will succeed in this role if you are:

• Accountable: You take ownership of your outcomes, positive or negative, without blaming others within the team or cross‑functionally.
• Effective Communicator: You communicate clearly, in a positive and respectful manner, while building relationships through tact and diplomacy.
• Organized: You invest time in upfront planning to achieve goals and objectives.
• KPI & Metric Deliverables: You demonstrate the consistent ability to meet or exceed monthly appointment quality and call volume targets through effective planning, execution, and performance management.

Your Career Path

• Level 1: $47,000 base + uncapped monthly bonuses (average $1,200)
• Level 2: $52,000 base + uncapped monthly bonuses (average $1,800)
• Level 3 (Senior): $57,000 base + uncapped monthly bonuses (average $2,500)

Perks & Benefits

• Uncapped bonus potential with achievable targets
• Hybrid work model (2 days in our Etobicoke office, 3 days from home)
• Every second Friday off
• 3 weeks’ vacation
• Health and wellness programs
• Ongoing learning and development opportunities