National Sales Director

Genetec Inc.; Toronto; On-site; CAD 150,000 - 210,000; Full time

Benefits offered by this job

Attractive compensation package

Training Tuition Reimbursement Program

Work-life balance with a flexible work

Job summary

Genetec Inc. is seeking a dynamic National Sales Director, Canada to lead growth across the country. Reporting to the VP, Sales North America, this role drives revenue, guides a high-performing sales team, and executes the Canadian sales strategy.

The incumbent will build executive relationships with customers, channel partners, consultants and industry stakeholders, align regional priorities with corporate goals, and champion sales excellence and sustainable growth.

Qualifications

• Bachelor’s degree in a business or technical field is required.
• Demonstrated 10+ years of sales experience in technology, software, or security industries.
• 5+ years of leading high-performing sales teams.
• Proven track record of revenue growth and meeting targets.
• Experience developing and executing sales strategies and GTM plans.

Responsibilities

• Develop and execute the national Canada sales strategy to drive revenue growth and market share across all product lines.
• Lead, coach, and develop a high-performing sales organization with a culture of accountability and collaboration.
• Own the attainment of annual/quarterly revenue targets and forecast accuracy including SaaS initiatives.
• Build executive-level relationships with customers, partners, consultants, and stakeholders to drive growth.
• Collaborate with Marketing, Product, and Customer Experience to align market needs with corporate objectives.
• Oversee forecasting, budgeting, territory design, and resource allocation, providing senior leadership with clear updates.

Skills

Sales leadership

Strategic planning

Channel management

Cross-functional collaboration

Forecasting & analytics

Education

Bachelor’s degree in Business Administration or related field

Tools

CRM

Salesforce

Job description

Job overview:

Genetec is a global technology company that has been transforming the physical security industry for over 25 years. Today, the company develops solutions designed to improve security, intelligence, and operations for enterprises, governments, and the communities in which we live.

We are seeking a dynamic and results-driven National Sales Director, Canada to lead the growth of Genetec's business across the country. Reporting to the Vice-President, Sales North America, this role is responsible for executing the Canadian sales strategy, driving revenue growth across all market segments, and leading a high-performing sales team.

The National Sales Director will develop strong relationships with customers, channel partners, consultants, and industry stakeholders while identifying new business opportunities and expanding Genetec's market presence. Working closely with teams across North America, this individual will help align regional priorities with corporate objectives, foster a culture of growth, collaboration, and sales excellence, and build deep trust across the Canadian sales organization and beyond through clear communication and effective leadership of change initiatives that support sustainable growth.

Your day at a glance:

• Develop and execute the national sales strategy to drive revenue growth, market share expansion, and long-term business success across Canada
• Translate that strategy into clear priorities for the Canadian sales organization
• Lead, coach, and develop a high-performing sales organization, fostering a culture of accountability, collaboration, customer focus, trust and continuous improvement while supporting talent development and succession planning
• Own the achievement of annual, quarterly, and monthly revenue targets across all product lines, including strategic growth initiatives such as SaaS solutions
• Establish performance objectives, monitor sales effectiveness, and drive accountability for pipeline development, forecasting accuracy, and business outcomes
• Develop and execute go-to-market strategies that align with corporate objectives and address evolving customer, partner, and market needs
• Identify new business opportunities, emerging markets, and growth strategies to strengthen Genetec's position across Canada
• Build and maintain executive-level relationships with customers, channel partners, consultants, technology partners, industry associations, and key stakeholders to support business growth and strategic opportunities
• Partner with Marketing, Product Management, Customer Experience, and other cross-functional teams to maximize business results, support market initiatives, and influence product strategy through customer and market insights
• Monitor market trends, competitive activity, industry developments, and customer requirements to inform strategic decision-making and competitive positioning
• Ensure effective execution of channel programs, partner engagement strategies, project registration processes, and sales best practices
• Lead forecasting, business planning, budgeting, territory design, and resource allocation activities, providing regular business updates and recommendations to senior leadership
• Ensure effective use of CRM and sales tools to maintain operational excellence, data integrity, and actionable business insights
• Champion alignment between Canadian market priorities and corporate objectives while maintaining strong collaboration with North American leadership and corporate teams
• Approve strategic account plans, pricing decisions, and commercial initiatives in support of company objectives and growth targets
• Promote continuous improvement and champion sustainable growth and change
• Continue to expand a culture of performance and collaboration

What makes you a great fit:

• Bachelor’s degree in Business Administration, Engineering, Computer Science, or a related field
• 10+ years of sales experience in the technology, software, SaaS, or physical security industry
• 5+ years of experience leading and developing high-performing sales teams
• Proven track record of achieving revenue growth and exceeding sales targets
• Experience developing and executing sales strategies and go-to-market plans
• Strong leadership, coaching, and team development skills
• Experience building relationships with executive-level customers, partners, and key stakeholders
• Strong business acumen, strategic thinking, and decision-making skills
• Excellent communication, presentation, and negotiation skills
• Located in a major metropolitan area in Canada, with a preference for Toronto or Montreal
• Fluent in English; French is an important asset
• Valid passport and driver's license, with the ability to travel up to 75%

Your technical expertise:

• Strong understanding of IP-based technologies, networking, and enterprise IT environments
• Previous experience with cloud and SaaS solutions
• Experience supporting solution roll-outs, implementations, and related change management initiatives
• Ability to conceive, position, and support complex enterprise solutions and large-scale system deployments
• Strong understanding of system integrations, solution architectures, and technology ecosystems
• Ability to communicate technical concepts effectively to both technical and non-technical audiences

Let’s talk perks!

• Attractive compensation package
• Training Tuition Reimbursement Program
• Work-life balance with a flexible working schedule

We know that diverse backgrounds and experiences bring great value to our teams.