National Marketing Specialist- Campaign Management

Westburne; Mississauga; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Pension plans

Career opportunities

Job summary

Westburne in Mississauga is seeking a National Marketing Specialist who can execute campaigns across a national B2B network. You will manage campaign execution, support supplier programs, and oversee loyalty initiatives while collaborating with Sales, Branch Managers, and partners.

You will optimize performance using data signals, content execution, SEO, and digital channels, ensuring campaigns are delivered on time and within budget.

Qualifications

• Strong execution capability across digital marketing channels.
• Experience operating or supporting loyalty programs at scale.
• Knowledge of B2B marketing, distribution dynamics and channel partner programs.
• Understanding of key performance metrics, including conversions, CVR, CTR, ROAS and funnel stages.
• Experience with CRM platforms, segmentation, basic automation and reporting.
• Working knowledge of SEO, content creation and web optimization.
• Ability to manage stakeholders and maintain cross-functional alignment.

Responsibilities

• Marketing Operations & Partner Support: Manage and assist in Westburne Inbound Marketing campaign execution, including collaboration with SEM, Social, SEO, CRM, Instore and Partnership teams.
• Support go-to-market planning for supplier programs, product launches and seasonal initiatives.
• Create SEO friendly content.
• Maintain strong stakeholder relationships with Sales, Branch Managers, suppliers and marketing partners.
• Coordinate with agencies, vendors and internal teams to ensure smooth execution.
• Maintain campaign documentation, tracking sheets and performance logs.
• Assist the National Marketing Manager to optimize campaigns using data signals, audience insights and performance trends.
• Coordinate with performance marketers to ensure alignment across channels.
• Manage Westburne’s National GMB, Response and Online reputation end-to-end.
• Support Westburne TV Strategy & segmentation, deployment prep and reporting.

Skills

Digital marketing

Loyalty programs

Stakeholder management

Analytical thinking

Campaign execution

Tools

CRM platforms

SEO

Web analytics

Job description

National Marketing Specialist- Campaign Management

Company: Westburne

Type: Full-time

Location: Mississauga, ON

Company: Westburne

Join Rexel: A Global Leader in Electrical Distribution

Rexel is a world leader in the electrical distribution market, operating in 18 Countries and leveraging a network of 1950 branches and 27000 employees. We provide innovative electrical solutions and equipment for the industrial, residential and commercial sectors. As the energy evolves, our business is transforming alongside it. This change is driven by you - our fresh thinkers, innovators and groundbreakers. By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customer and stake holders alike. Together we are building sustainable performance and shaping a better future.

Rexel Canada operates under six distinct banners: Rexel Atlantic, Rexel Utility, Westburne, Nedco, LTL and Talley.

Westburne is much more than electrical products. We are Canada’s market leader in energy solutions, renewables, lighting, wire & cable, automation and connected network solutions. We have access to the best partners in the industry and we go above and beyond to help our customers and partners grow.

Westburne is looking for a National Marketing Specialist who can execute confidently, understands B2B distribution, and can translate strategy into disciplined delivery. This role reports to the National Marketing Manager and is accountable for campaign execution, multi‑channel support across a national network, and loyalty program management. You support supplier programs, digital performance, content execution and the mechanics required to deliver measurable outcomes. The incumbent will be located in Mississauga.

Ideal Candidate Profile

You excel in structured execution. You understand digital channels, B2B marketing mechanics, and loyalty program operations. You move work forward with accuracy, consistency and ownership. You can translate strategic direction into actionable tasks, manage stakeholders, support partner programs and ensure campaigns are delivered correctly and on time. You bring strong judgment, problem solving and the ability to operate in a fast paced environment.

1. Marketing Operations & Partner Support

• Manage and assist in Westburne Inbound Marketing campaign execution, including collaboration with SEM, Social, SEO, CRM, Instore and Partnership teams.
• Support go-to‑market planning for supplier programs, product launches and seasonal initiatives.
• Create SEO friendly content.
• Maintain strong stakeholder relationships with Sales, Branch Managers, suppliers and marketing partners.
• Coordinate with agencies, vendors and internal teams to ensure smooth execution.
• Maintain campaign documentation, tracking sheets and performance logs.
• Assist the National Marketing Manager to optimize campaigns using data signals, audience insights and performance trends.
• Coordinate with performance marketers to ensure alignment across channels.
• Manage Westburne’s National GMB, Response and Online reputation end-to-end.
• Support Westburne TV Strategy & segmentation, deployment prep and reporting.

2. Loyalty Program Management

• Operate the national loyalty program end-to-end.
• Manage member onboarding, communications, rewards catalogue updates and point redemption workflows.
• Monitor program health metrics including activation, engagement, redemption rate and retention.
• Develop monthly and quarterly program reporting to highlight performance trends.
• Work with suppliers to secure loyalty offers, incentives and promotional tie ins.
• Optimize program design through segmentation, targeted communications and campaign testing.
• Ensure program accuracy, data cleanliness, fraud prevention checks and audit readiness.

What you bring

• Strong execution capability across digital marketing channels.
• Experience operating or supporting loyalty programs at scale.
• Knowledge of B2B marketing, distribution dynamics and channel partner programs.
• Understanding of key performance metrics, including conversions, CVR, CTR, ROAS and funnel stages.
• Experience with CRM platforms, segmentation, basic automation and reporting.
• Working knowledge of SEO, content creation and web optimization.
• Ability to manage stakeholders and maintain cross‑functional alignment.

What We Offer:

• Our employees enjoy a positive work‑life balance while thriving in an environment that is dynamic and motivated by new and exciting challenges.
• Rexel does not use artificial intelligence (AI) tools to make final hiring decisions. Where technology is used (for example, to schedule interviews or manage applications), assessments and hiring decisions are made by our hiring team members in accordance with applicable privacy laws and our commitment to a fair and transparent recruitment process.
• We provide competitive compensation, comprehensive benefits plans, and pension plans, along with a remarkable range of career opportunities - whether advancing in your current field or exploring something entirely new. If you are motivated, we will help you find the career path that suits you.
• Rexel Canada is committed to Employment Equity and values a diverse workforce, recognizing each employee's unique talents and skills.