National Account Manager

Red Bull; Vancouver; On-site; CAD 124,000 - 137,000; Full time

Job summary

Red Bull Canada is seeking a National Account Manager in Vancouver to lead local key account programs, manage budgets and drive regional share growth through effective in-store execution and strong relationships with decision makers.

The role requires at least 3 years of sales or category management experience in beverage or FMCG, strong analytical skills, proficiency in Excel and PowerPoint, SAP experience preferred, and English/French is an asset.

Qualifications

• Minimum 3 years of sales or category management experience in beverage/CPG/FMCG.
• Strong analytical skills and experience using Nielsen/IRI data.
• Proficient in Excel and PowerPoint; SAP experience preferred.
• Bilingual English/French is an asset.

Responsibilities

• Own local key account budgets, market share and sales volume.
• Develop relationships with key decision makers and drive program execution.
• Construct annual Customer Marketing Agreements and manage funds.
• Conduct quarterly business reviews and share marketing activity examples.
• Communicate with field teams to ensure implementation of programs.

Skills

Sales experience

Analytical skills

Communication

Creative problem solving

Self-motivated

Excel

PowerPoint

Bilingual asset

Education

Bachelor’s Degree Preferred

Tools

SAP

Job description

The National Account Manager (NAM) main priorities are selling and executing Red Bull strategy and initiatives to local key account chains (KA). Influencing execution of regional programs via local Decision Makers (DMs) Key responsibilities include: owning local key account budgets, market share and sales volume; developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red Bull goals.

All the responsibilities we’ll trust you with:

Key Responsibilities

#MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:

Expand Red Bull reach and improve in-store execution towards Red Bull Perfect Store Standards Executes distribution on priority packages in-line with HQ recommendations. Ensures all assigned key account’s schematics reflect Red Bull standards. Aggressively sells Red Bull’s strategic vision by utilizing best practices and available tools Customizes presentations to better appeal to customer’s needs Develops annual promotion schedule in accordance with national goals Creatively sells Red Bull standards and 4P strategy in a way that resonates with the customer’s needs Ensures all promotions are accompanied by effective POS and incremental displays Customizes sales pitch to achieve account goals while driving effective, permanent displays Evaluates ROI prior to recommending specific POS or customized solutions Determine GAP within Regional key accounts and built plans to address them.

#MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:

Actively develops relationships with key decision makers via business reviews, communication, etc. Drives execution of account programs through local Decision Makers (DMs). Consistently pursues incremental opportunities over-and-above programs. Maintains key point of local knowledge regarding accounts. Routinely engages in opportunities to build relationships and ‘wire’ key accounts beyond buyer level.

BUDGETS AND ANNUAL PLANNING

Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis.

BUSINESS ANALYSIS

Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director. Drives post-promotion analysis to evaluate promotional effectiveness.

BUSINESS ANALYSIS

Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director. Drives post-promotion analysis to evaluate promotional effectiveness.

BUSINESS REVIEWS

Conducts quarterly business reviews Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition Provides Energy Insights that drive change in promotion, price, or display practices.

COMMUNICATION WITH FIELD TEAMS

Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives Routinely visits Field Teams to ensure personal contact and open lines of communication.

COMMUNICATION WITH FIELD TEAMS

Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives Routinely visits Field Teams to ensure personal contact and open lines of communication.

Your areas of knowledge and expertise that matter most for this role:

• EXPERIENCE & KNOWLEDGE REQUIRED
• Minimum 3 years Sales experience (or equivalent category management experience) with a strong track record of
• success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods)
• industries or within a Direct Store Delivery DSD) operation
• Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, IRI)
• Excellent communication and active listening skills
• Creative, solution-oriented mindset
• In-depth knowledge of FMCG industry
• Self-motivated and able to work independently
• Must be proficient in Microsoft Excel and PowerPoint
• Previous experience with SAP preferred
• Knowledge of regional major accounts operation, an asset
• EDUCATION (IF APPLICABLE) REQUIRED
• Bachelor’s Degree Preferred
• LANGUAGE REQUIREMENTS
• Bilingual (English/French) is an asset
• TRAVEL
• 20-30%

The expected annual base salary range for this position is $123,500 to $136,500. The actual base salary for this position will depend on various factors including, but not limited to, the candidate’s qualifications, skills, experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan.

Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.