National Account Executive - Small Store

Heartland Coca-Cola Bottling Company, LLC; Toronto; Hybrid; CAD 108,000 - 120,000; Full time

Benefits offered by this job

Local family-owned culture

Training & development

Benefits package

Community engagement

Sustainability commitment

Job summary

Coke Canada Bottling is seeking a National Account Executive I, Club Coke to lead the Club Coke program and support frontline field sales with independent retailers. You will develop direct sales strategies to meet or exceed sales objectives and manage relationships across functions.

You will negotiate agreements, partner with marketing, and track performance metrics to ensure the program’s financial health while aligning with corporate goals.

Qualifications

• Bachelor’s degree or equivalent work experience required.
• At least 3 years of national sales experience in beverage/CPG sectors.
• Ability to lead, prioritize, collaborate and execute complex projects.
• Experience with building business plans and managing customer relationships.

Responsibilities

• Oversee Club Coke program to support frontline field sales with retailers.
• Lead partnerships, discount structuring, budgeting and profitability analyses.
• Collaborate with marketing to develop promotional materials and campaigns.
• Monitor program performance and report on retailer engagement and sales metrics.
• Engage field sales, furnish direction, and ensure program compliance.

Skills

Sales

Negotiation

Relationship management

Cross-functional leadership

SAP

Excel

PowerPoint

Education

Bachelor’s degree

Tools

SAP

Excel

PowerPoint

Job description

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Coke Canada Bottling is Canada’s Local Bottler. We’re Made Local.

Proudly independent, we are a Canadian, family-owned business. Coke Canada Bottling makes, distributes, merchandises, and sells the most-loved beverages Canadians enjoy. With over 6,000 diverse employees coast-to-coast, we operate in every province through 50+ sales and distribution centres, and five manufacturing facilities.

Coke Canada supplies some of Canada’s favourite beverage brands, and we want to continue to be the leading beverage partner in Canada, creating a better future and delivering optimism by bringing sustainable value to our employees, customers, consumers, and communities.

Advancing a high-performing, collaborative and inclusive culture is at the core of our vision to be the World’s Greatest Bottler, Built by the Best People, and we’re looking for exceptional talent to help get us there.

For more information about Coke Canada Bottling and our products, visit cokecanada.com/our-product.

• Shift/Hours or Hybrid Environment – Monday to Friday, days.
• Travel – 10-20% of time will be spend traveling domestically.
• The full base salary range for this position is from $108,000 - $120,000 annually. The starting base salary offered is based on market location and may vary depending on job-related knowledge, role complexity, skills, experience, and internal equity.

About This Opportunity

The National Account Executive I, Club Coke is responsible for developing and overseeing the DSD Club Coke program, which focuses on supporting frontline field sales to win with independent retailers and drive Coca-Cola's strategic priorities. They will be responsible for the development of direct sales strategies aimed at achieving and/or exceeding the predetermined sales objectives to support the growth of the company's business. The position sells products and services to our local and independent accounts. As an individual contributor, the successful candidate will have comprehensive knowledge of customer management, revenue growth, P&L/financial acumen, local sales and marketing, along with the ability to execute highly complex or specialized projects.

This role will engage the field sales team to secure retailer participation, negotiate agreements, and ensure high-quality service and program compliance. Regularly communicate performance goals and support field sales in managing retailer relationships.Collaborate on discount structuring, budgeting, and profitability analysis to maintain the program’s financial health and align with corporate objectives. Partner with the marketing team to create promotional materials and campaigns that support the Club Coke program, helping to drive retailer awareness and engagement.

Responsibilities

• Oversee field sales activities to ensure the accurate execution of Club Coke agreements, including monitoring compliance and maintaining engagement with retailer commitments.
• Performance Monitoring and Reporting: Track and report on Club Coke program performance, analyzing metrics related to retailer engagement, sales volume, and strategic priority achievement to inform adjustments to the program.
• Manage and lead annual business planning with the strategic goals to develop and execute key partnership initiatives, category programs and drive brand sales.
• Contact/visit customers to review and identify strategic direction, problem areas and opportunities to promote product growth.
• Develop relationships with all key internal functions: frontline sales, sales initiatives, myCoke, finance, commercial.
• Keep abreast of competitive activities within the responsible geographies and communicate appropriate activity in a timely manner.
• Lead the stewardship routines with across functions that measures/communicates each department’s activities against mutually agreed upon plan.

Qualifications

• Bachelor’s degree or equivalent work experience is required.
• Must possess at least 3 years of national sales experience within the beverage or CPG (Consumer Packaged Goods) industries.
• Must possess the ability to seek alternatives and recommend best solutions that gain all parties support and lead to win-win result.
• The ability to lead, prioritize, collaborate, and execute complex projects
• Relationship management (suppliers, contractors, bottlers) knowledge of third-party supplier/contractor culture/core competencies is required
• Skills: Proven ability to develop business plans, negotiate contracts, and manage customer relationships. Proficient in SAP, Excel, PowerPoint, and other business applications.
• Proven ability to lead and manage cross-functional teams (sales, operations, technical, and customer service) to deliver successful customer onboarding and project executi

Why work with us?

• Join a local, family-owned business that’s part of a globally recognized brand, where you can develop your capabilities, competencies, and career.
• Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
• We are committed to offering a comprehensive benefits package designed to help our employees achieve their best physical, mental, financial, and overall health and well-being. This includes a competitive compensation package, access to retirement and saving programs, family and employee assistance program, paid vacation and floater days.
• We have close, local connections with the communities in which we operate across Canada. We’re determined to make a positive difference in our communities; this includes opportunities for employee volunteerism.
• We’re building our business responsibly and our mission is to work Toward a Better Future Together. We have a plan that outlines how we are reducing, reusing, recycling, decreasing our carbon footprint, and using water responsibly. For more information visit cokecanada.com/sustainability/

Coke Canada has been recognized as one of Canada’s Best Employers for Diversity, and we’re committed to fostering a diverse, equitable and inclusive workplace. Together we are creating a workplace culture that values diversity, enables inclusivity and ensures everyone feels like they belong. We are aiming to ensure our diverse workforce is reflective of the communities in which we operate. Research shows that women-identifying and other marginalized individuals often hesitate to apply unless they meet 100% of the listed qualifications. Unless otherwise specified, this job post is for an existing vacancy.

Our hiring process is human-driven and does not involve AI tools for screening, assessment, or selection. For individuals requiring accommodations or support throughout the recruitment process please call 1-844-383-2653 or email [e-mail] .

Important – please note

All offers of employment at Coke Canada Bottling are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some, or all, of the following: criminal clearance, employment verification, education verification and driver's abstract review. Please advise the Talent Acquisition team if you have any questions or concerns once you are contacted for further consideration.