Multimedia Editor

Postmedia; Toronto; On-site; CAD 64,000 - 77,000; Full time

Benefits offered by this job

Unionized position

Job summary

Postmedia Network Inc. is seeking a Multimedia Editor in Toronto to expand National Post's audience and subscriptions by amplifying content, creating explainers and concise breaking news stories.

You will implement digital strategies, optimize SEO and social engagement, and collaborate with editors and reporters to drive reader growth across platforms.

Qualifications

• Passionate about finding new audiences and growing readership.
• Experience as an audience editor or similar role is preferred.
• Familiar with multiple social platforms (Twitter, Reddit, TikTok) and differing audience dynamics.
• Up-to-date with SEO best practices.
• Self-starter who collaborates well in a small team.
• Able to drive reader engagement across platforms.

Responsibilities

• Collaborate with Associate Editor, digital, and Deputy Editor, news, to craft and implement digital strategies for SEO, social, breaking news alerts and user-generated content.
• Respond to real-time search and social trends to generate compelling story ideas, headlines and social sells.
• Develop promotional plans for projects based on latest search trends and analyze data to promote evergreen stories.
• Stay current on how platforms evolve and help adjust editors' workflows accordingly.
• Apply best practices for subscriber growth and retention.
• Improve headlines and presentation of underperforming items in real time.
• Build relationships with Post's community through summaries/expansion of reader comments.
• Work with reporters and editors to share best practices for news gathering tools and social media.

Skills

Audience editor

SEO knowledge

Social media

Content strategy

News judgment

Job description

Position: Multimedia Editor

Position Type: Full-Time, Permanent (Existing Vacancy)

Location: Toronto, Ontario

The Company:

Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

As a multimedia editor, you will help National Post reach a larger audience and engage new subscribers, whether by amplifying others' content or creating your own, including engaging explainers and concise breaking news stories.

What you'll do:

• Work with the Associate Editor, digital, and the Deputy Editor, news, to help craft and implement our digital strategies for SEO, social, breaking news alerts and user generated content.
• Respond to real-time search and social needs and identify the latest trends that readers are interested in. You will be able to take this information and use it to craft compelling story ideas, headlines and social sells.
• Help work on promotional plans for special projects and features based on the latest search and social trends. Analyze internal data to identify evergreen stories that should receive additional promotion.
• Responsible for staying up-to-date on how different platforms are evolving and help National Post editors adjust their strategies and workflows in response.
• Know and use best practices for subscriber growth and retention.
• Improve headlines and presentation on underperforming items in real time.
• Build relationships with Post's growing community via summaries/expansion of reader comments.
• Work with reporters and editors across the newsroom to explain best practices for various news gathering tools and social media.

Who you are:

• Ideal candidate will be passionate about finding new audiences. Whether promoting a story you’ve written, or a feature or podcast by another colleague, you’ll know how to get it to the most readers or listeners.
• Experience as an audience editor or doing similar work in another role is preferred.
• Ideal candidate should have experience with a variety of social media platforms, including Twitter, reddit and TikTok, and understand how the audiences differ.
• Be up to date on SEO best practices.
• A self-starter who is passionate about driving reader engagement and increasing audiences across a variety of platforms.
• National Post values collaboration and congeniality and the ideal candidate will thrive as a valued member of a small team.

Compensation:

Employment offerspresented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location.

Base Salary: $64,000 - $77,000

This is a unionized position subject to the terms and conditions of the collectiveagreement. The salary listed in this job posting is based on the rate outlined in the collective agreement. Offers will be made based on the candidate's qualificationsand experience.