Multimedia Editor

Postmedia; Toronto; On-site; CAD 64,000 - 77,000; Full time

Job summary

Postmedia is seeking a Multimedia Editor in Toronto, Ontario to help National Post reach a larger audience and engage new subscribers by amplifying content and creating explainers and concise breaking news stories.

You will collaborate with editors to craft digital strategies for SEO, social, breaking news alerts and user-generated content, while identifying trends to inform compelling story ideas and headlines. A strong emphasis on subscriber growth and real-time optimization is required.

Qualifications

• Experience as an audience editor or similar role is preferred.
• Proficiency with a variety of social platforms (Twitter, Reddit, TikTok) and understanding audience differences.
• Up-to-date with SEO best practices.
• Self-starter with a passion for driving reader engagement across platforms.

Responsibilities

• Collaborate with newsroom editors to implement digital strategies for SEO, social, breaking news alerts and user-generated content.
• Respond to real-time search and social trends to craft story ideas, headlines and social sells.
• Support promotional plans for projects and features based on trends and data analysis.
• Stay current on platform evolution and adjust newsroom workflows accordingly.
• Apply best practices for subscriber growth and retention.
• Improve headlines and presentation for underperforming items in real time.
• Engage with the Post community through reader comment summaries and expansions.
• Work with reporters and editors to explain best practices for news gathering tools and social media.

Skills

Audience growth

Social media mastery

SEO knowledge

Reader engagement

Education

Experience in audience editing

Job description

Position: Multimedia Editor

Position Type: Full-Time, Permanent (Existing Vacancy)

Location: Toronto, Ontario

The Company:

Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

As a multimedia editor, you will help National Post reach a larger audience and engage new subscribers, whether by amplifying others' content or creating your own, including engaging explainers and concise breaking news stories.

What you'll do:

• Work with the Associate Editor, digital, and the Deputy Editor, news, to help craft and implement our digital strategies for SEO, social, breaking news alerts and user generated content.
• Respond to real-time search and social needs and identify the latest trends that readers are interested in. You will be able to take this information and use it to craft compelling story ideas, headlines and social sells.
• Help work on promotional plans for special projects and features based on the latest search and social trends. Analyze internal data to identify evergreen stories that should receive additional promotion.
• Responsible for staying up-to-date on how different platforms are evolving and help National Post editors adjust their strategies and workflows in response.
• Know and use best practices for subscriber growth and retention.
• Improve headlines and presentation on underperforming items in real time.
• Build relationships with Post's growing community via summaries/expansion of reader comments.
• Work with reporters and editors across the newsroom to explain best practices for various news gathering tools and social media.

Who you are:

• Ideal candidate will be passionate about finding new audiences. Whether promoting a story you’ve written, or a feature or podcast by another colleague, you’ll know how to get it to the most readers or listeners.
• Experience as an audience editor or doing similar work in another role is preferred.
• Ideal candidate should have experience with a variety of social media platforms, including Twitter, reddit and TikTok, and understand how the audiences differ.
• Be up to date on SEO best practices.
• A self-starter who is passionate about driving reader engagement and increasing audiences across a variety of platforms.
• National Post values collaboration and congeniality and the ideal candidate will thrive as a valued member of a small team.

Compensation:

Employment offerspresented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location.

Base Salary: $64,000 - $77,000

This is a unionized position subject to the terms and conditions of the collectiveagreement. The salary listed in this job posting is based on the rate outlined in the collective agreement. Offers will be made based on the candidate's qualificationsand experience.