Business Development Representative

WellnessLiving; Vaughan; Hybrid; CAD 60,000 - 100,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive salary and benefits

Career growth opportunities

Job summary

WellnessLiving in Thornhill, Ontario, is hiring a Business Development Representative (BDR) to accelerate our outbound sales by booking qualified demos for Account Executives. You will cold-call potential customers, explain how our software helps wellness businesses attract and retain clients, and grow your book of business in Salesforce.

You’ll participate in a structured ramp with onboarding, set monthly targets, and work in a hybrid environment with in-office days Monday, Wednesday, and

Qualifications

• 2+ years of experience in software sales/lead generation.
• Personable and effective when interacting with customers.
• Entrepreneurial spirit with autonomous work style.
• Willingness to learn and continuously develop sales skills.

Responsibilities

• Educate potential customers about WellnessLiving and its benefits.
• Book qualified meetings for Account Executives through outbound calls.
• Identify decision makers and uncover how WellnessLiving can help their business.
• Manage pipeline and day-to-day activities in Salesforce.

Skills

Sales experience

Software sales

Lead generation

Cold calling

Salesforce

Autonomous

Tools

Salesforce

Job description

Location: Thornhill, Ontario

Work Arrangement: Hybrid: in office Monday, Wednesday, and Thursday

Employment Type: Full-time, permanent

Compensation: $50,000 base + Commission (OTE ~$80,000-$100,000). Benefits and paid time off included.

About Us

At WellnessLiving, we empower health and wellness business owners to turn their passion into thriving businesses. Our mission-critical software supports thousands of entrepreneurs and millions of clients worldwide on their wellness journeys. We’re a customer-first company that values excellence, accountability, and adaptability, and we’re looking for people who thrive in a fast-paced environment and want to make a meaningful impact in the wellness industry.

Our Core Values

• Customer First – We approach every challenge with a deep commitment to our customers’ success and happiness.
• Excellence – We hold ourselves to a high standard and strive for exceptional execution in everything we do.
• Accountability – We take ownership of our decisions, actions, and results.
• Adaptability – We embrace change, stay flexible, and continuously evolve in a dynamic world.

If these values resonate with you and you meet the qualifications for this role, we’d love to hear from you!

About the Role

As a Business Development Representative (BDR), you are the engine of our outbound sales team, helping to educate potential customers and continue the explosive growth we have achieved over the past several years. This is a critical role in our sales organization, you will focus on booking qualified meetings for our Account Executives by cold calling prospective customers. Quota is based on the number of qualified demos from opportunities you set. As a BDR, you will:

• Introduce potential customers to WellnessLiving via cold call, explaining how our software will help their business attract, convert, and retain clients.
• Generate qualified opportunities for our Account Executives.
• Become an expert in prospecting, identifying decision makers and uncovering areas WellnessLiving can help.
• Own your book of business, you will be responsible for managing your pipeline, opportunities, and day-to-day activities in Salesforce.

What You Can Expect

First Month

• Go through our BDR specific onboarding, led by management and your peers
• Spend time with your peers, Account Executives and others in the organization learning best practices and different styles of doing the role
• Develop the skills needed to be a top-performing BDR through role plays, call reviews, and making your first calls
• Work towards a goal of 2 qualified demos in your first month

Second Month

• Continue to develop your sales skills and work with your manager and our training team to identify and address areas for improvement
• Target 100 outbound calls a day, leaning on your peers to learn how they structure their day to achieve or surpass this target
• Work towards a goal of 5 qualified demos in your second month

Third Month

• Continue to develop your sales skills, refine your day-to-day process, and target 100 calls per day
• Have a clear understanding of our software, how to handle common objections, and managing Salesforce
• Attain a final month of ramp quota of 16 meetings Set and 9 Sales Accepted qualified Leads

Skills & Qualifications

• 2+ years of experience in software sales/lead generation
• Exhibits a personable, friendly demeanor and determination to present oneself effectively when interacting with teammates or potential customers
• Shows enthusiasm for joining a rapidly growing and collaborative team, contributing to the collective learning experience alongside sales trainers and outbound account executives
• Possesses an entrepreneurial spirit, comfortable working autonomously, focusing on continuous development, and actively applying feedback received
• Commits to taking ownership of day-to-day processes, actively participating in skill and career development, and maintaining the discipline to persevere through challenges while celebrating achievements
• Excitement to join a quickly growing and collaborative team – learning from and helping your teammates, your sales trainers, and the outbound account executives

Bonus points for

• Prior sales experience regardless of industry
• Experience working in a direct customer-facing role (server, teacher, retail, customer service, etc.)
• Background in the health, wellness, or fitness industry(business owner, instructor, coach, trainer, receptionist, etc.)
• Competitive sports background with a demonstrated leadership role

Our Interview Process

• Our hiring process is transparent, thorough, and engaging, enabling you to experience what the role entails and plenty of opportunities to ask questions and learn more about WellnessLiving, our team, and culture
• A 15-minute introductory call with a WellnessLiving HR team member to learn a bit about you, discuss the role and answer your questions
• A 30-minute virtual interview with our Business Development Manager discussing the role and what types of candidates we’re looking for more in-depth

Why Work With Us?

• Work with a passionate, dynamic, and fast-growing team dedicated to making a meaningful impact in the wellness industry.
• Competitive salary, vacation, and benefits package.
• Hybrid work environment with opportunities for career growth and development.
• Work in a culture that values creativity, collaboration, and continuous learning.

We appreciate you taking the time and look forward to reviewing your application.

Please note that only those selected for an interview will be contacted.

WellnessLiving is an equal opportunity employer. Employment decisions are based on qualifications, experience, and business needs. We prohibit discrimination and harassment of any kind and consider all qualified applicants without regard to race, color, religion, creed, gender, gender identity or expression, sexual orientation, national origin, disability, age, genetic information, veteran status, marital or family status, or any other status protected by applicable law.

We utilize AI to generate summaries of interview notes as part of our candidate evaluation process. This helps ensure a fair and consistent review while maintaining a human-centered hiring approach.