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Mgr, Cx Base Mgmt & Marketing

Rogers Business

Vancouver

Hybrid

CAD 90,000 - 120,000

Full time

21 days ago

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Job summary

An innovative firm is seeking a data-driven Manager for 5G Home Internet Customer Base Management. This role focuses on enhancing customer engagement and retention through analytics and targeted marketing strategies. You will collaborate with cross-functional teams to optimize lifecycle marketing programs and ensure effective campaign execution. With a commitment to diversity and inclusion, this organization values the contributions of every team member. If you're passionate about leveraging insights to drive customer success, this is the perfect opportunity for you to make a significant impact.

Benefits

Competitive salary & annual bonus

Health and dental benefits

Pension plan and RRSP

Discounts on services and tickets

Paid time off for volunteering

Career development programs

Wellness programs

Employee assistance program

Qualifications

5+ years in customer base management and lifecycle marketing.
Strong analytical skills to derive actionable insights from data.

Responsibilities

Develop data-driven strategies for customer retention and revenue growth.
Lead personalized marketing campaigns through customer segmentation.

Skills

Data Analysis

Customer Segmentation

Lifecycle Marketing

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing

Master’s degree (nice-to-have)

Tools

CRM Tools

Marketing Automation Software

Data Visualization Platforms

Predictive Modelling Tools

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who We’re Looking For

We are seeking an innovative and data-driven Manager, 5G Home Internet Customer Base Management and Marketing to drive customer engagement, retention and revenue growth for 5G Home Internet Base. In this role, you will develop and execute strategies to maximize customer lifetime value by leveraging analytics, segmentation, and targeted marketing campaigns. If you have a passion for using insights to drive customer engagement and are excited about leading initiatives that make tangible impact, we’d love to hear from you!

What You’ll Do

Develop and implement data-driven customer base management strategies to improve retention, loyalty, and revenue growth.
Lead customer segmentation and targeting efforts to create personalized marketing campaigns.
Collaborate cross-functionally with marketing, product, analytics, and channels to drive customer engagement initiatives.
Analyze customer data and key performance metrics to identify trends, opportunities and areas for improvement.
Optimize lifecycle marketing programs, including end-of-promotion renewal, upselling, cross-selling strategies.
Work closely with the analytics team to measure the effectiveness of campaigns and initiatives, leveraging insights to refine strategies.
Manage budgets and resources to ensure cost-effective marketing execution and maximize ROI.
Stay ahead of industry trends and best practices to continuously improve customer marketing strategies.

What You Bring

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. A master’s degree is a plus.
5+ years of experience in customer base management, lifecycle marketing, CRM or a related field.
Strong analytical skills with the ability to translate data into actionable insights.
Experience with customer segmentation, predictive modelling, and campaign automation tools.
Proven ability to develop and execute base management strategies.
Strong project management and stakeholder engagement skills.
Excellent communication and presentation skills.
Proficiency in marketing automation, CRM processes, and data visualization platforms.

Nice-to-have Qualifications

Experience in telecommunications, subscription-based services, or similar industry.
Experience working with digital marketing channels, including email, and in-app messaging.

What’s in it for you?

We believe in investing in our people and helping them reach their potential as

valuable members of our team. As part of our team, you’ll have access to a wide range

Of Incredible Resources, Growth Opportunities, Discounts, And Perks, Including

Competitive salary & annual bonus
Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
Paid time off for volunteering
Company matching contributions to charities you support
Growth & Development Opportunities:

My Path: self-driven career development program
Rogers First: priority in applying to internal roles of interest

Wellness Programs:

Homewood employee & family assistance program
Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
Low or no-cost fitness membership with access to virtual classes

Our commitment to the environment and diversity:

Work for an organization committed to environmental protection
Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week. You can choose which days work best for you!

If you are selected to move forward in the recruitment process, here is what you can expect:

A 15-minute phone screen with your recruiter, an interview with Hiring Manager, a final round virtual interview with Director/VP of the team. Best of luck!

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 333 Bloor Street East (012), Toronto, ON

Travel Requirements: Up to 10%

Posting Category/Function: Marketing & Marketing Communication

Requisition ID: 320285

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Corporate

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