Member Advisor (Cherry Lane Branch)

Valley First; Penticton; On-site; CAD 38,000 - 48,000; Full time

Job summary

Tru Cooperative Bank in Penticton is seeking a Member Advisor to deliver front line service, identify member needs, and offer tailored financial solutions through thoughtful conversations.

You will assist with online banking setup, guide members through digital channels, and help strengthen long-term relationships by providing accurate, discreet support and referral when appropriate.

Qualifications

• Experience in retail or customer service is required.
• Completion of Tru Cooperative Sales Essentials Course within 6 months of hire is required.
• Internal certification program completion within the required timeframe.
• 2 years of retail/customer service experience is required.
• Ability to identify needs and recommend products and services to members.

Responsibilities

• Build relationships with current and potential members and provide financial advice or referrals.
• Process a full range of member transactions including accounts and cards.
• Support branch goals and promote Tru Cooperative products and services.
• Stay up to date on regulatory changes and industry best practices.
• Work as part of a team and maintain a positive work environment.

Skills

Retail experience

Customer service

Interpersonal skills

Sales and upsell

Problem solving

Education

High School Diploma

College/Trade/Tech Diploma

Tools

Microsoft Office

Job description

Job Description

We are currently seeking a Member Advisor to join our team in Penticton. The Member Advisor delivers front line service by identifying and responding to member needs through thoughtful financial conversations. This role enhances digital literacy by assisting with online banking setup and addressing inquiries with accuracy and discretion. By recognizing each member’s life stage, the Member Advisor offers tailored financial solutions or refers to the appropriate advisor, fostering stronger, long-term relationships.

Here’s what would be included as a part of your typical day

• Member Service: Builds strong relationships with current and potential members; identifies member life stage cycle and provides financial advice to members or refers to appropriate advisor. Triages member questions and needs through to online banking where appropriate.


• Member Transactions: Processes a full range of member transactions including opening personal or business accounts, debit/credit cards, and deposits. Directs members to appropriate digital channels and increase digital banking adoption as per branch goal. Achieves established individual sales and referral targets.


• Branch Goals: Supports achievement of annual branch goals and objectives through proactive promotion of Tru Cooperative Bank products and services, participates in branch campaigns, and actively seeks potential cross-sell and/or referral opportunities during interaction with members or potential members.


• Other Responsibilities: Remains up to date on emerging trends, regulatory changes and industry best practices as well as participates in process improvement opportunities to protect the interests of the organization. Strives to meet and exceed service level agreements and productivity targets. Performs other duties as required by branch leadership. Utilizes the Day in the Life as a guideline to prioritize and manage schedules - to align efforts in reaching goals while offering a remarkable, consistent member experience across Tru Cooperative.


• Branch/Team Support: Participates fully as a team member, helps build a positive and diverse work environment, willingly assist and mentor others in the completion of work activities, and addresses communication issues efficiently.

Required Skills, Experience & Qualifications

• High School Diploma or equivalent education and/or experience required; College, Trade or Tech School Diploma (2 years) is an asset


• Completion of Tru Cooperative Sales Essentials Course, within 6 months of hire required


• Must complete the internal Tru Cooperative certification program specific to this role within the required timeframe


• 2 years of retail/customer service experience or equivalent required


• Sales and cash handling experience preferred


• Demonstrated ability to identify needs and recommend products and services to members.


• Strong interpersonal skills and ability to build relationships with current and potential members.


• Demonstrated ability to be positive, flexible to change and work in a busy environment.


• Proficient in computer software programs e.g. Microsoft Office


• Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.