Media Strategy Coordinator

Native Touch; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

Native Touch is seeking a Media Strategy Coordinator to support day-to-day media strategy work, from campaign planning to reporting and coordination. You will help ensure the team has data, resources, and insights needed to shape strong recommendations and execute campaigns effectively.

The role emphasizes a solid understanding of digital media, strong organization, and analytical abilities. Remote work with a flexible schedule is offered, reporting to the Director of Media Strategy.

Qualifications

• 1–3 years of experience in digital media, advertising, campaign operations, media planning, or a related role.
• Solid understanding of the digital advertising ecosystem.
• Comfortable working in Excel or Google Sheets.
• Strong analytical and problem-solving abilities.
• Attention to detail and organization.

Responsibilities

• Support the development of media plans and recommendations based on client briefs and RFPs.
• Research audiences, media channels, platforms, publishers, and placement opportunities.
• Assist audience planning and management across campaigns.
• Verify audience reach, inventory availability, and planning inputs.
• Coordinate reporting with internal teams and external partners.
• Maintain internal media strategy documentation and planning resources.
• Enter and maintain information in Salesforce and other internal systems.

Skills

Digital media knowledge

Analytical skills

Organizational skills

Communication skills

Independent work

Team collaboration

Tools

Salesforce

Job description

Operations, Media Strategy Contractor Remote

Ready to Shape the Future of Media Strategy with a Team That Inspires?

Are You Eager to Turn Data into Stories and Strategies into Success?

The Role

Join our passionate and entrepreneurial team as a Media Strategy Coordinator. Reporting directly to the Director of Media Strategy, you will work closely with our Media Strategy, Sales, Account Management, and Operations teams.

In this role, you’ll support the day-to-day work behind our media strategies — from campaign planning and audience research to reporting, documentation, and coordination. You’ll help ensure our team has the information, data, and resources needed to build strong recommendations and execute campaigns effectively.

The ideal candidate has a solid understanding of digital media, strong organizational and analytical skills, and an interest in developing their expertise in media strategy.

If this resonates with you, we’d love to meet you.

Candidate Profile

You’re organized, curious, and comfortable working in a fast-paced environment where priorities can shift quickly. You enjoy working with data, researching solutions, and making sure the details are right.

You understand the fundamentals of digital media and are eager to build on that knowledge. You’re comfortable working independently, asking questions when needed, and collaborating with different teams to keep projects moving forward.

Who You Are

• You have a solid understanding of digital media and the advertising ecosystem
• You’re highly organized and pay close attention to details
• You’re comfortable working with data, spreadsheets, and campaign reporting
• You can manage multiple requests and deadlines without losing track of the details
• You’re curious and enjoy researching audiences, platforms, and media opportunities
• You learn new tools and processes quickly
• You communicate clearly and work well across different teams
• You’re flexible and solution-oriented when priorities or requirements change
• You’re comfortable working independently and taking ownership of your responsibilities

The Basics

Team: Operations, Media Strategy
Location: Remote
Hours: 40 hours a week with a flexible schedule, with availability between 9:00 am and 5:00 pm Toronto, Ontario time (ET)
Start Date: As soon as possible

About This Opportunity – What You’ll Be Doing

• Supporting the development of media plans and recommendations based on client briefs and RFPs
• Researching audiences, media channels, platforms, publishers, and placement opportunities
• Supporting audience planning, organization, and management across campaigns
• Verifying audience reach, inventory availability, and other planning inputs
• Coordinating reporting with internal teams and external measurement partners
• Supporting foot traffic attribution (FTA), brand lift, and other specialty measurement projects
• Reviewing campaign data and helping identify insights and key takeaways
• Maintaining internal media strategy documentation, supply lists, audience information, and planning resources
• Entering and maintaining campaign and planning information in Salesforce and other internal systems
• Supporting operational tasks required to move campaigns from planning into execution
• Coordinating with Sales, Account Management, Ad Operations, and other teams to ensure campaign requirements are clear and accurate
• Staying informed on digital media trends, platforms, products, and industry developments

Your Day-to-Day Might Include

Campaign Planning & Audience Support

• Reviewing a new client brief and gathering the information needed to support the media recommendation
• Researching audience sizes, targeting opportunities, channels, and available inventory
• Building and maintaining audience recommendations and internal audience resources
• Supporting reach and inventory checks for upcoming campaigns
• Helping prepare media plans, strategy documents, and sales materials

Reporting & Research

• Coordinating FTA, brand lift, and external vendor reporting
• Pulling and organizing campaign data for analysis
• Reviewing results and helping identify trends, insights, and opportunities
• Conducting research to support client recommendations and internal product development

Documentation & Coordination

• Keeping internal strategy documentation, supply lists, and resources up to date
• Entering and maintaining relevant information in Salesforce
• Coordinating requests between Media Strategy, Sales, Account Management, and Operations
• Helping ensure campaign requirements and recommendations are properly documented before execution

Does This Sound Like You?

• 1–3 years of experience in digital media, advertising, campaign operations, media planning, or a related role
• A good understanding of digital advertising; knowledge of programmatic media is an asset
• Comfortable working in Excel and/or Google Sheets
• Strong analytical and problem-solving skills
• Excellent organization and attention to detail
• Comfortable managing multiple priorities and deadlines
• Strong written and verbal communication skills
• Able to learn new platforms, tools, and processes quickly
• Flexible and solution-oriented
• Comfortable collaborating across teams while also working independently
• Curious about media, audiences, data, and advertising technology
• Interested in growing into a broader media strategy role

What Is It Like To Work At Native Touch?

We run our business on EOS® (the Entrepreneurial Operating System), a framework that keeps our teams aligned, accountable, and focused on what matters most. That means clear goals, regular check-ins, and a company where everyone knows how their work connects to the bigger picture.

As an entrepreneurial technology company, we offer an open and fast-paced environment that fosters creativity, collaboration, and enjoyment. Every day will be different, and every contribution will be valued, regardless of one’s position. We are excited by the transformative power of data-driven solutions, with a priority on in-house training and knowledge sharing between our technology and business teams. Working at Native Touch is a rewarding experience that provides flexible working conditions and the ability to maintain a strong work/life balance.

Our Core Values:

Curious by Nature

We challenge assumptions, ask better questions, and always keep learning. Curiosity drives us to test, adapt, and evolve, never settling for “good enough.” Complacency is the real barrier, and curiosity is our way of overcoming it. We build momentum, not monuments, turning insight into action and the unknown into opportunity.

We bring intensity, discipline, and pride to our work. Drive is the spark that keeps us moving forward in a relentless pursuit of excellence. We raise the bar, seek feedback, and push ourselves to be better every day. Tools change and skills evolve, but our commitment to quality, growth, and impact never does.

We Trust our Team

We show up for one another and our clients with consistency and accountability. Trust is built through ownership, open communication, and follow-through, especially when no one is watching. We succeed as a team. We set ego aside, step in when it matters, and focus on getting it right, not being right. When we win, we win together.

Work Hard, Laugh Harder

We take our work seriously, but not ourselves. Humanity, and perspective keep us resilient and connected, and humor is our secret tool to navigate difficult situations with lightness and teamwork. We bring energy to what we do and enjoy the journey, even when the pressure is on.

Due to a high volume of applicants, we are unable to respond to every application that we receive. If you are chosen to move forward, our interview process follows this sequence:

• Virtual 30-minute interview with Director of Media Strategy.
• Virtual 30-minute interview with a member of our team.
• A decision is communicated, and an offer is extended.
• Reference checks.

Native Touch is an equal-opportunity employer dedicated to building a diverse and inclusive team. We encourage applications from all qualified candidates and will accommodate applicants’ needs throughout the recruitment, assessment, and selection process. If selected to participate in the process, please inform the Company of the nature of any accommodation(s) that you may require.