Media Sales Manager

Blackburn Media; Sarnia; On-site; CAD 90,000 - 130,000; Full time

Job summary

Blackburn Media Inc. in Sarnia, Ontario, seeks a strategic Media Sales Manager to lead our sales team across radio and digital platforms. You will drive revenue growth, develop new business, and strengthen client relationships, with an aggressive compensation package tied to performance.

You will recruit, coach, and mentor a high-performing team, oversee sales package design, and collaborate with cross-functional leaders to ensure campaign success. A dynamic, fast-paced environment awaits.

Qualifications

• Minimum 3 years of media sales management experience (preferred).
• Minimum 5 years of experience in media sales (preferred).
• Demonstrated success in meeting or exceeding sales targets.
• Strong knowledge of radio and digital advertising trends.
• Education in digital marketing or media sales is an asset.
• Exceptional communication and presentation skills.
• Highly self-motivated with strong strategic thinking and problem-solving abilities.
• Proven leadership and team-building skills.
• Excellent organizational and interpersonal skills.
• Strong prospecting and networking capabilities.
• Comfortable working independently in a fast-paced environment.
• Valid driver’s license and reliable vehicle required.
• Positive, professional, and client-focused demeanor.

Responsibilities

• Lead, motivate, grow and mentor a team of sales representatives to achieve performance goals with ongoing training and coaching.
• Meet and exceed monthly, quarterly, and annual radio and digital revenue targets for the Sarnia branch.
• Maintain and grow a client portfolio through networking, research, and cultivating new business opportunities.
• Oversee the design and execution of sales packages that integrate radio and digital platforms, ensuring cost-effectiveness and client-fit.
• Analyze sales metrics and provide regular reporting to the Director of Sales.
• Monitor industry trends, competitor activity, and market conditions to inform sales strategies.
• Work with other department leaders to ensure integrated success across the organization.
• Maintain a deep understanding of clients’ challenges and business goals to offer tailored solutions.
• Collaborate with branch managers, Director of Sales and internal departments for campaign success.

Job description

Blackburn Media Sarnia is looking for a strategic, motivated, and results-driven Media Sales Manager to lead our sales team. This is a key leadership role responsible for driving revenue growth, developing new business opportunities, and strengthening client relationships across our radio and digital platforms. Offering an aggressive compensation package, this role carries a client list to manage and develop. If you’re an experienced media sales leader who thrives in a fast-paced environment and excels at coaching high-performing teams, we want to hear from you.

Key Responsibilities

• Team Leadership & Development: Lead, motivate, grow and mentor a team of sales representatives to achieve individual and team performance goals. Provide ongoing training, coaching, and support.
• Revenue Management: Meet and exceed monthly, quarterly, and annual radio and digital revenue targets for the Sarnia branch
• Client Management & Sales: Maintain and grow a client portfolio through networking, research, and cultivating new business opportunities.
• Product Execution: Oversee the design and execution of sales packages that integrate radio and digital platforms, ensuring they are cost-effective and meet client needs
• Performance Tracking: Analyze sales metrics and provide regular reporting to the Director of Sales.
• Market Awareness: Monitor industry trends, competitor activity, and market conditions to inform sales strategies.
• Cross-Department Collaboration: Work closely with other department leaders to ensure integrated success across the organization.
• Client Insights: Maintain a deep understanding of clients’ challenges and business goals to offer tailored solutions.
• Collaborative Leadership: Work closely with other branch managers, Director of Sales and internal departments to ensure optimal campaign success.

Qualifications and Skills

• Minimum 3 years of media sales management experience (preferred)
• Minimum 5 years of experience in media sales (preferred)
• Demonstrated success in meeting or exceeding sales targets
• Strong knowledge of radio and digital advertising trends
• Education in digital marketing or media sales is an asset.
• Exceptional communication and presentation skills
• Highly self-motivated with strong strategic thinking and problem-solving abilities
• Proven leadership and team-building skills
• Excellent organizational and interpersonal skills
• Strong prospecting and networking capabilities
• Comfortable working independently in a fast-paced environment
• Valid driver’s license and reliable vehicle required
• Positive, professional, and client-focused demeanor

What We Offer

We provide a competitive compensation package, including benefits, tailored to attract top talent in the industry. You’ll be part of a collaborative and innovative team that values performance, creativity, and growth.

Blackburn Media Inc. is an equal opportunity employer and encourages diversity in the workplace. We are committed to providing a fair and equitable work environment and encourage applications from qualified individuals and genders, visible minorities, Indigenous peoples and persons with disabilities.

Applicants should identify if they require accommodation during the recruitment process on a confidential basis.

At Blackburn Media, we are committed to fair and transparent compensation. Final offers are tailored to your unique skill set, education, and professional experience. To uphold our commitment to pay equity, we also ensure every offer aligns with the internal parity of our current team.

Blackburn Media does not use AI or automated systems in the screening or selection of job applicants. All hiring decisions are made by our team.