Sales Manager

Blackburn Media Inc; Sarnia; On-site; CAD 70,000 - 100,000; Full time

Job summary

Blackburn Media Inc. is seeking a Sales Manager to lead the local sales team in Sarnia, Ontario. The role focuses on achieving revenue and growth targets for radio and digital platforms.

You will coach account executives, set goals, and build strong relationships with local advertisers while developing tailored advertising and sponsorship packages. Travel and collaboration with cross-functional teams are essential aspects of the role.

Qualifications

• Demonstrated experience in media, advertising, or related sales leadership roles.
• Proven ability to lead a sales team to revenue targets.
• Strong client relationship management and solution-based selling skills.
• Experience in developing and executing strategic sales plans.

Responsibilities

• Lead and coach account executives to achieve revenue targets.
• Set sales goals and monitor performance with regular feedback.
• Develop and execute sales strategies for radio and digital platforms.
• Build relationships with local and regional advertisers and create tailored packages.
• Conduct client meetings, proposals, and contract negotiations.
• Collaborate with programming and marketing teams to align campaigns with brands.
• Analyze market trends and provide performance reports to senior leadership.

Skills

Sales leadership

Team management

CRM proficiency

Contract negotiation

Strategic planning

Communication skills

Local travel

Education

Bachelor's degree in Business/Marketing/Communications or related field

Job description

Company Description

Blackburn Media Inc. and BrandOne Digital is a family-owned broadcasting company operating 14 radio stations and Digital Media across Southwestern and Midwestern Ontario, including Chatham, Leamington, London, Sarnia, Windsor, and Wingham. With nearly 170 years in the Canadian media industry, the Blackburn family has played a pioneering role in newspaper publishing, radio, television, database marketing, and digital media. The company’s stations feature a variety of formats, including classic rock, country, and contemporary hits, serving diverse local audiences. Blackburn Media Inc. offers a collaborative, community-focused environment where team members contribute to trusted local programming and advertising solutions.

Role Description

The Sales Manager is a full-time, on-site role based in Sarnia, ON, responsible for leading the local sales team in achieving revenue and growth targets for Blackburn Media Inc.’s radio and digital platforms. Day-to-day responsibilities include managing and coaching account executives, setting sales goals, monitoring performance, and providing regular feedback. The Sales Manager will develop and execute sales strategies, build and maintain strong relationships with local and regional advertisers, and create tailored advertising and sponsorship packages. This role involves conducting client meetings, prospecting new business opportunities, preparing proposals, negotiating contracts, and collaborating with programming and marketing teams to ensure campaigns align with station brands. The Sales Manager will also track market trends, analyze sales data, and report on performance to senior leadership while fostering an inclusive, high-performing team culture.

Qualifications

• Demonstrated experience in media, advertising, or related sales leadership roles, with a track record of meeting or exceeding revenue targets.
• Strong skills in team management, coaching, performance monitoring, and fostering a collaborative, inclusive sales culture.
• Proficiency in client relationship management, including prospecting, needs analysis, solution-based selling, and contract negotiation.
• Ability to develop and implement strategic sales plans, analyze market and sales data, and identify growth opportunities across radio and digital platforms.
• Excellent communication, presentation, and interpersonal skills, with the ability to work effectively with internal teams and external partners.
• Comfort using CRM systems and standard office software to track pipelines, prepare proposals, and report on sales performance.
• Knowledge of broadcast media, radio advertising, and digital marketing concepts is highly beneficial.
• Post-secondary education in Business, Marketing, Communications, or a related field, or equivalent professional experience.
• Valid driver’s license and ability to travel locally for client meetings and community events as required.