Media Relations Strategist

kg&a; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

kg&a, a leading communications strategy firm in Toronto, seeks a Media Strategist to connect client strategies with powerful narratives. The ideal candidate will have at least 3 years of experience in media relations and a passion for innovative storytelling in the urban landscape.

Benefits

Flexible hybrid work policy

Progressive benefits package

Group Retirement Savings Plan

Generous wellness benefit

Corporate Uber account

Mobile phone stipend

On-site gym

Summer hours

Qualifications

• Minimum experience of 3+ years in a media-facing role.
• Strong understanding of the media landscape.
• Experience in real estate, city-building, and/or design industries is an asset.

Responsibilities

• Craft strategic narratives and advance client goals.
• Secure client opportunities with media.
• Build and maintain key relationships with journalists.

Skills

Written communication

Verbal communication

Creativity

Media relations

Time management

Education

Post-secondary diploma/degree in journalism

Public relations

Job description

kg&a is an award-winning communications strategy firm specializing in city building and the urban landscape. Over the past 15+ years, we’ve earned our reputation as communications and public relations experts across the residential and commercial real estate, architecture, planning, and placemaking industries. Regardless of sector, we help our clients communicate so that they can rise above the noise.

About the Role

We’re looking for someone who understands the power of narrative and how to connect the dots between client strategy and journalism.

At kg&a, you’ll be part of a media relations team that is shaping how people experience the built environment through storytelling. We work with our clients to uncover and craft powerful narratives that drive strategy, and bring value to clients, journalists, and audiences alike.

We are looking for someone who understands what makes narratives resonate with media and audiences in 2025. Ideally, you can identify and develop nuanced story pitches, and you understand the process of media relations and the importance of fostering strong relationships with journalists.

This role is perfect for someone who thrives in a fast-moving environment, thinks like a strategist, and creates like a true storyteller. If you care about creativity, culture, and the future of cities - you’ll do your best work here.

What You’ll Do

• Work in a team environment to craft strategic narratives and advance client goals
• Proactively identify story ideas and hooks that are rooted in national and global issues impacting the built environment.
• Secure client opportunities with local, national, and international press
• Demonstrate a proven ability to position clients as thought leaders both within and outside of the design/built environment media landscape
• Build and maintain key relationships with media, editors, writers, and content creators
• Stay on top of relevant news cycles and architecture & design industry trends and issues
• Craft media advisories, Q&A’s, fact sheets, photo cutlines, etc. as needed

What You Bring

• Minimum experience of 3+ years in a media-facing role
• Post-secondary diploma/degree in journalism, public relations, or a related field
• Proven experience securing media stories that advance strategic goals
• Excellent written and verbal communication skills
• Entrepreneurial spirit that thrives on creativity
• Deep understanding and passion for the ever-changing media landscape
• Strong time management skills, with the ability to meet tight deadlines
• Previous experience in real estate, city-building, and/or design industries is an asset

Life at kg&a

• Our team works in a newly designed office space on Bay Street steps from Union Station. Facilities include: canteen (common kitchen, lounge and events space), on-site gym, bike parking, showers, direct access to the PATH.
• Flexible hybrid work policy
• Public Square: kg&a’s learning and development program offering training by in-house experts and external guests
• Progressive benefits package that allows you to choose options based on you and your family’s needs
• Group Retirement Savings Plan with matching corporate dollars
• Generous wellness benefit for expenses such as personal training, fitness equipment, holistic medicine, meditation classes and more
• Summer hours
• Corporate Uber account and mobile phone stipend

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Public Relations and Communications Services

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