Media Relations Specialist

Placements24; Kimberley; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, and vision insurance

Paid time off

Professional development

Hybrid work environment in Kimberley

Job summary

Placements24 in Kimberley is seeking a proactive Media Relations Specialist to join our clients' communications team. You will develop media strategies, craft press materials, and serve as the primary contact for journalists to secure positive coverage and elevate the public profile.

The ideal candidate has a minimum of four years in media relations or PR, excellent storytelling and pitching skills, and proficiency with media databases and monitoring tools.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in media relations or public relations.
• Proven track record of securing positive media coverage in national and local outlets.
• Experience with media databases and monitoring tools.

Responsibilities

• Develop and execute targeted media relations strategies.
• Build relationships with journalists, editors, producers, and influencers.
• Write and edit press releases, media advisories, pitches, and other PR materials.
• Monitor media coverage and analyze trends; prepare reports on mentions and campaign effectiveness.
• Plan and support media events and press conferences.

Skills

Media relations

Press materials

Media pitching

Storytelling

Written communication

Verbal communication

Education

Bachelor's degree in Public Relations, Communications, Journalism, or related field

Tools

Media monitoring tools

Media database software

Job description

About the Role

Our client is seeking a proactive and experienced Media Relations Specialist to join their communications team in Kimberley. This role is vital for cultivating and managing relationships with the media, securing positive press coverage, and enhancing the company's public profile. You will be responsible for developing media strategies, crafting compelling press materials, and serving as a key point of contact for journalists. The ideal candidate possesses excellent communication skills, a strong understanding of the media landscape, and a proven ability to generate impactful media outcomes. This position offers a dynamic opportunity to influence brand perception and contribute to strategic communications initiatives.

Key Responsibilities

• Develop and execute targeted media relations strategies to achieve communication objectives.
• Build and maintain strong relationships with journalists, editors, producers, and influencers across various media outlets.
• Write and edit high-quality press releases, media advisories, pitches, and other PR materials.
• Proactively pitch stories and respond to media inquiries, serving as a spokesperson when appropriate.
• Monitor media coverage, analyze trends, and prepare reports on press mentions and campaign effectiveness.
• Support the planning and execution of media events and press conferences.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in media relations or public relations.
• Proven track record of securing positive media coverage in national and local outlets.
• Excellent written and verbal communication skills, with strong storytelling and pitching abilities.
• Proficiency in media database software and media monitoring tools.
• Ability to work effectively in a hybrid environment, managing communication streams both remotely and in-office.

Benefits

• Competitive annual salary with potential for annual performance bonuses.
• Comprehensive medical, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development and attending industry events.
• A collaborative and supportive hybrid work environment in Kimberley.