Media Relations Strategist (Hybrid) — Press & Impact

Placements24; Kimberley; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, and vision insurance

Paid time off

Professional development

Hybrid work environment in Kimberley

Job summary

Placements24 in Kimberley is seeking a proactive Media Relations Specialist to join our clients' communications team. You will develop media strategies, craft press materials, and serve as the primary contact for journalists to secure positive coverage and elevate the public profile.

The ideal candidate has a minimum of four years in media relations or PR, excellent storytelling and pitching skills, and proficiency with media databases and monitoring tools.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in media relations or public relations.
• Proven track record of securing positive media coverage in national and local outlets.
• Experience with media databases and monitoring tools.

Responsibilities

• Develop and execute targeted media relations strategies.
• Build relationships with journalists, editors, producers, and influencers.
• Write and edit press releases, media advisories, pitches, and other PR materials.
• Monitor media coverage and analyze trends; prepare reports on mentions and campaign effectiveness.
• Plan and support media events and press conferences.

Skills

Media relations

Press materials

Media pitching

Storytelling

Written communication

Verbal communication

Education

Bachelor's degree in Public Relations, Communications, Journalism, or related field

Tools

Media monitoring tools

Media database software

Job description

Placements24 in Kimberley is seeking a proactive Media Relations Specialist to join our clients' communications team. You will develop media strategies, craft press materials, and serve as the primary contact for journalists to secure positive coverage and elevate the public profile.

The ideal candidate has a minimum of four years in media relations or PR, excellent storytelling and pitching skills, and proficiency with media databases and monitoring tools.