Media Planner, Media Planning

Publicis Groupe; Toronto; On-site; CAD 45,000 - 50,000; Full time

Benefits offered by this job

3 weeks vacation

Birthday off

Headspace membership

Wellness credits

Technology credits

Savings plan

Market leading benefits

Job summary

Zenith, part of Publicis Groupe, is seeking a Planner in Canada to develop media plans that meet client objectives. You will drive full implementation from strategy to execution, analyze and optimize campaigns, and ensure delivery of key business outcomes.

You’ll collaborate with internal teams and external partners to maintain budget integrity and performance excellence. The role emphasizes human insights, cross-functional collaboration, and active participation in billing and client

Qualifications

• Bachelor's degree in advertising, marketing, business administration, and communications preferred.
• 1+ years in Media Planning.
• Strong written and verbal communication and presentation skills.
• Demonstrated experience in negotiating.
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure.
• Demonstrates critical thinking and problem-solving abilities.
• Strong analytical abilities and proficiency in math.
• Ability to effectively utilize media research and reporting resources.
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint.

Responsibilities

• Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs.
• Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, ensuring budget alignment within plans and tracking any approved plan changes within internal systems.
• Create, update, and maintain key media planning documents; responsible for updating/approving BCR and tracking media plan changes in planning systems (e.g., DDS, Prisma).
• Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents.
• Utilization and knowledge of syndicated media, research, and other data resources.
• Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search).
• Present plans to the client brand group, with assistance of Supervisor/Manager.
• Maintain strong relationships with media suppliers and stay abreast of market conditions.
• Work closely with external agency partners.
• Active participation in account status meetings, both internal and external.
• Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete.

Skills

Strong communication

Analytical skills

Teamwork

Problem solving

Deadline management

Negotiation

Education

Bachelor's degree

Tools

DDS

Prisma

MS Excel

MS Word

PowerPoint

Job description

Company description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media hasbeen transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle

Overview

As a Planner at Zenith, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.

Responsibilities

• Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs
• Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, ensuring budget alignment within plans and tracking any approved plan changes within internal systems
• Proficiently create, update, and maintain key media planning documents; responsible for updating/approving BCR and tracking media plan changes in planning systems (e.g., DDS, Prisma)
• Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents
• Utilization and knowledge of syndicated media, research, and other data resources
• Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
• Present plans to the client brand group, with assistance of Supervisor/Manager
• Maintain strong relationships with media suppliers and stay abreast of market conditions
• Work closely with external agency partners
• Active participation in account status meetings, both internal and external
• Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
• Attendance and active participant in mandatory training sessions
• Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
• Attendance and active participant in mandatory training sessions

Qualifications

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
• 1+ years in Media Planning
• Strong written and verbal communication and presentation skills
• Demonstrated experience in negotiating
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
• Demonstrates critical thinking and problem-solving abilities
• Strong analytical abilities and proficiency in math
• Ability to effectively utilize media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional information

The salary range for this position is $45,000 to $50,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

Zenith is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.

We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.