Media Planner and Scheduler

BCE; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

At BCE, a leading Canadian telecommunications company, we invite you to join our Bell Media team as a Media Planner & Scheduler. You will support the marketing objectives for top brands, managing multi-channel campaigns and ensuring effective audience targeting. This role is integral to maximizing reach across various digital and traditional platforms, contributing to innovative marketing strategies that resonate with diverse audiences.

Benefits

35% discount on services

Comprehensive benefits package

Flexible work hours

Qualifications

• Track record of multi-channel campaign management.
• Experience with platforms such as Numeris, Comscore, and Google Analytics.
• Functional knowledge of media campaign frameworks.

Responsibilities

• Assist in developing campaign recommendations based on audience insights.
• Conduct weekly digital reporting for O&O channels.
• Liaise with internal and external teams to ensure accurate messaging and campaign execution.

Skills

Media Buying

Media Planning

Math

Research Experience

Digital Media

Education

Post-secondary education in Business / Marketing / Media / a related field

Tools

Google Marketing Platform

Google Ads

DoubleClick

Microsoft Excel

Adobe Audience Manager

Microsoft PowerPoint

Job description

At Bell our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world innovative digital solutions and seamless customer experiences. Its all developed and delivered by the members of #TeamBell and were always on the lookout for people with great skills and experiences.

We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental social and governance initiatives you will feel good about the greater impact you will have making every day better for people as they connect work learn and play.

Join us. You belong at Bell.

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media television radio and out-of-home advertising platforms. Youll join a team of passionate and driven innovators who are breaking barriers and expanding the reach of Canadas most-loved entertainment.

At Bell Media youll redefine digital connections and pioneer next-generation services propelling us to reach new heights unlock untapped potential and expand horizons for our customers.

Summary

As the Media Planner & Scheduler at Bell Media the successful candidate will be responsible for supporting the marketing objectives for brands such as Crave CTV TSN etc. As a key member of the Media team you will be tasked with ensuring our marketing comms are served to the right audience achieving maximum scale across both owned & operated (O&O) and external media channels. Reporting into the Media Manager you will support cross-channel campaign planning and media scheduling.

The ideal candidate has a track record of multi-channel campaign management scheduling promos on TV Radio Digital etc. and collaborating with internal and external stakeholders.

Key Responsibilities

• Assist in developing campaign recommendations for Bell Medias owned & operated (O&O) channels based on audience insights
• Conduct weekly digital reporting for O&O channels with the aim of analysing campaign metrics to provide optimisation recommendations
• Liaise with internal teams to ensure accuracy of creative messaging across channels
• Liaise with external media agency to aid campaign execution
• Provide administrative support to the Marketing team
• Additional duties as required
• Traffic in-house promotional assets across digital inventory (web and mobile)
• Traffic in-house radio campaigns (terrestrial & digital)
• Support On-Air Promotions team where required
• Initiate promo delivery notes and requests based on upcoming content priorities
• Attend weekly Production Meetings
• Additional duties as required
• Functional knowledge of media campaign frameworks for multi-channel execution
• Previous exposure to digital media planning and buying
• Experience with data tools and customer segmentation as the basis for discovering insights
• Experience with platforms such as Numeris Comscore and Google Analytics
• Knowledge of media formats from publishers such as Google Bing Meta Twitter and TikTok etc.
• Post-secondary education in Business / Marketing / Media / a related field or equivalent experience
• Proficiency in using Excel and PowerPoint
• Energetic team player driven to work collaboratively within the Marketing & Media team and cross-functionally with other key stakeholder groups
• Ability to adapt to a demanding rapidly changing landscape set priorities & meet tight deadlines

Work Conditions

• Hybrid 2 days remote 3 days in-person

EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

Additional Information :

Position Type : Non Management

Job Status : Temporary - Full time

Work Arrangement : Hybrid

Application Deadline : 07 / 01 / 2025

For work arrangements that are Hybrid successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy positive and thriving workplace. As part of our team youll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us youll be eligible for medical dental vision and mental health benefits that you can tailor to your specific needs. Plus as a Bell team member youll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued respected supported and that they belong.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry email your recruiter or to make arrangements. If you have questions or feedback regarding accessibility at Bell we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy ( see Phenom for details) to learn more about how we collect use and disclose your personal information.

Created : Canada ON Toronto

Bellone of Canadas Top 100 Employers.

Key Skills

Google Marketing Platform,Google Ads,Math,Media Buying,Media Planning,Pivot tables,Adobe Audience Manager,Microsoft Powerpoint,Research Experience,Microsoft Excel,DoubleClick,DoubleClick for Publishers

Employment Type : Full Time

Experience : years

Vacancy : 1

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