Media Planner and Scheduler

Bell Canada; Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

Bell Canada is seeking a Media Planner & Scheduler to support its marketing objectives. The role involves ensuring effective cross-channel campaign planning and managing media schedules for various digital and traditional platforms. The ideal candidate will possess strong analytical skills and multi-channel campaign experience, contributing to Bell's mission of delivering premium Canadian entertainment.

Benefits

Comprehensive compensation package

35% discount on services

Medical, dental, vision and mental health benefits

Qualifications

• Experience with multi-channel campaign management required.
• Functional knowledge of media campaign frameworks for execution essential.
• Energetic team player with the ability to adapt to changing landscapes.

Responsibilities

• Assist in developing campaign recommendations for O&O channels.
• Conduct weekly digital reporting for O&O channels.
• Liaise with internal and external teams for campaign execution.

Skills

Campaign Management

Data Analysis

Collaboration

Education

Post-secondary education in Business / Marketing / Media

Tools

Google Analytics

Excel

PowerPoint

Job description

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At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.

We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You’ll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada’s most-loved entertainment.

At Bell Media, you’ll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

As the Media Planner & Scheduler at Bell Media, the successful candidate will be responsible for supporting the marketing objectives for brands such as Crave, CTV, TSN, etc. As a key member of the Media team, you will be tasked with ensuring our marketing comms are served to the right audience, achieving maximum scale across both, owned & operated (O&O) and external media channels. Reporting into the Media Manager, you will support cross-channel campaign planning and media scheduling.

The ideal candidate has a track record of multi-channel campaign management, scheduling promos on TV, Radio, Digital etc. and collaborating with internal and external stakeholders.

Key Responsibilities

• Assist in developing campaign recommendations for Bell Media’s owned & operated (O&O) channels based on audience insights
• Conduct weekly digital reporting for O&O channels with the aim of analysing campaign metrics to provide optimisation recommendations
• Liaise with internal teams to ensure accuracy of creative messaging across channels
• Liaise with external media agency to aid campaign execution
• Provide administrative support to the Marketing team
• Additional duties as required
• Traffic in-house promotional assets across digital inventory (web and mobile)
• Traffic in-house radio campaigns (terrestrial & digital)
• Support On-Air Promotions team where required
• Initiate promo delivery notes and requests based on upcoming content priorities
• Attend weekly Production Meetings
• Additional duties as required
• Functional knowledge of media campaign frameworks for multi-channel execution
• Previous exposure to digital media planning and buying
• Experience with data tools and customer segmentation as the basis for discovering insights
• Experience with platforms such as Numeris, Comscore and Google Analytics
• Knowledge of media formats from publishers such as Google, Bing, Meta, Twitter, and TikTok etc.
• Post-secondary education in Business / Marketing / Media / a related field, or equivalent experience
• Proficiency in using Excel and PowerPoint
• Energetic team player driven to work collaboratively within the Marketing & Media team, and cross-functionally with other key stakeholder groups
• Ability to adapt to a demanding, rapidly changing landscape, set priorities & meet tight deadlines

Work Conditions

• Hybrid | 2 days remote, 3 days in-person

#EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Non Management
Job Status:Temporary - Full time
Job Location: Canada : Ontario : Toronto
Work Arrangement: Hybrid
Application Deadline: 07/01/2025

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [e-mail] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

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