Media Planner

Talon Outdoor Ltd; Toronto; On-site; CAD 45,000 - 60,000; Full time

Job summary

A leading media agency in Toronto is seeking a motivated Planner to support media operations and assist in tactical operations for clients. This role offers an excellent opportunity for growth in the media industry, focusing on client needs and operational efficiency.

Qualifications

• Strong analytical and problem-solving skills.
• Proficient in data analysis and working with spreadsheets.

Responsibilities

• Maintain daily client contact to execute requests and build media plans.
• Manage all aspects of a campaign with the Senior Planner.
• Develop recommendations and provide administrative support.

Skills

Analytical Skills

Problem-Solving

Communication

Organizational Skills

Education

Bachelor’s degree in Media Studies

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Excel

PowerPoint

Job description

We are seeking a motivated and analytical individual to join our team as a Planner in the client services department at Talon Outdoor. As a planner, you will play a crucial role in supporting our media operations and assisting in tactical operations for clients. This is an excellent opportunity for a highly organized and detail-oriented individual looking to start their career in the media industry.

ABOUT US_

At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.

In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 300 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.

A DAY IN THE LIFE_

In this role, you will maintain daily client contact to flawlessly execute requests, build media plans, and manage all aspects of a campaign with the Senior Planner. You will develop recommendations, provide administrative support, and identify opportunities for operational efficiency. Additionally, you will anticipate client needs, ensure process consistency, support senior staff across all clients, strategically negotiate buys, and provide feedback to partners and vendors.

WHAT WE’RE LOOKING FOR_

• Bachelor’s degree in Media Studies, Marketing, Business, or a related field.
• Strong analytical and problem-solving skills, with a keen attention to detail.
• Proficient in data analysis and working with spreadsheets, Excel, and other relevant software.
• Advanced skills in PowerPoint, with the ability to create visually appealing and effective presentations.
• Basic understanding of media planning, advertising principles, and digital marketing.
• Excellent communication skills, both written and verbal.
• Ability to work effectively in a team environment and collaborate across departments.
• Highly organized with the ability to prioritize tasks and meet deadlines, great execution skills.
• Good understanding of client objectives, business goals and media budgets.
• A proactive and self-motivated mindset, with a willingness to learn and grow in a fast-paced environment.
• Familiarity with media research tools, analytics platforms, or data visualization software is a plus.

OUR TEAM_

• Our team work in a fast paced ever evolving area integral to the core functions of the business, with the scope to build strong relationships both internally and externally in a sociable environment. We work across all clients within the Talon business in different capacities, so there is exposure to multiple clients and brands, which offers an unrivalled experience to most people within the business.

WHY US_

Talon keeps pace with topics that are important to its people and partners. They listen and act when needed and are there to support all employees whatever level or circumstance.

OUR VALUES AND HOW WE WORK TOGETHER_

WE ARE BOLD_

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We challenge respectfully
• We lead the way

WE ARE HUMAN_

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic

WE ARE SMART_

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.