Media Planner

Publicisgroupe; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Media Planner to join their dynamic team in Toronto. In this role, you will develop and execute strategic media plans that leverage digital, social, programmatic, TV, and OOH channels to maximize brand impact. Your analytical skills will be essential as you evaluate media alternatives and make data-driven recommendations. Collaborating with cross-functional teams, you will ensure seamless execution and performance monitoring, while also presenting insights directly to clients. This opportunity offers a vibrant work environment that values diversity and fosters career growth, making it an exciting place to advance your career in media planning.

Benefits

Diversity and Inclusion Initiatives

Career Growth Opportunities

Great Work Environment

Flexible Work Arrangements

Qualifications

• 2-3 years of media planning experience required.
• Strong understanding of media strategy and channel optimization.

Responsibilities

• Develop and execute strategic media plans across various channels.
• Analyze media alternatives and provide data-driven recommendations.
• Monitor campaign performance and optimize based on insights.

Skills

Strategic Thinking

Analytical Mindset

Collaboration & Communication

Proactiveness & Attention to Detail

Education

Bachelor's Degree in Marketing or related field

Tools

Prisma

Vividata

GWI

Google Insight Finder

MS Excel

MS Word

MS PowerPoint

Job description

Company description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

As a Media Planner, you will play a key role in developing and executing strategic media plans. This role is focused on awareness-driven campaigns, leveraging digital, social, programmatic, TV, and OOH channels to drive brand impact. You will be responsible for analyzing media alternatives, making data-driven recommendations, and collaborating with internal teams and external partners to ensure seamless execution and performance monitoring. The role requires strong attention to detail, analytical thinking, and the ability to present plans and insights directly to clients.

Responsibilities

• Develop & Execute Media Plans – Create strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.
• Media Analysis & Recommendations – Evaluate media alternatives, leverage data-driven insights, and provide strategic recommendations for optimal channel allocation.
• Campaign Execution & Performance Monitoring – Work closely with internal teams and external partners to ensure seamless execution, track campaign performance, and optimize based on insights.
• Post-Campaign Reporting & Financial Tracking – Analyze campaign results, generate performance reports, and ensure accurate financial tracking and budget management.
• Client & Stakeholder Communication – Present media strategies, insights, and recommendations directly to clients while collaborating effectively with cross-functional teams.
• Utilization of Media Tools & Research – Leverage industry tools (e.g., Prisma, Vividata, GWI, Google Insight Finder) to inform strategic planning and decision-making.
• Strategic & Proactive Thinking – Stay ahead of industry trends, develop POVs, and continuously refine media strategies to drive results.

Qualifications

• 2-3 years of experience in media planning
• Experience with media planning tools; Prisma, Vividata, GWI, Google Insight Finder, Reach Planner (desired).
• Strong understanding of media strategy and tactics development, channel allocation and optimization across multiple channels.
• Experience in post-campaign reporting and financial tracking.
• Ability to develop POVs and strategic media recommendations based on research and insights.

Key Skills:

• Strategic Thinking – Ability to build and refine media plans that align with client goals.
• Analytical Mindset – Experience in campaign monitoring, reporting, and performance optimization.
• Collaboration & Communication – Work effectively with cross-functional teams, external vendors & clients.
• Proactiveness & Attention to Detail – Ability to handle high-volume workloads and meet deadlines.
• Technical Proficiency – Familiarity with media research tools and reporting systems (Prisma, Vividata, GWI, Google Insight Finder, MS Excel, Word, PowerPoint).

Additional information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.