Media Investments Director

Humanise Masterclass; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An innovative media agency seeks a seasoned buyer to enhance its Toronto office. In this dynamic role, you will lead the transformation of media buying practices, develop strategic relationships with media partners, and optimize campaign results across various platforms. With a focus on collaboration and continuous improvement, you will be instrumental in training the investment team and ensuring compliance with media plans. This role offers a hybrid work environment, competitive benefits, and the chance to make a significant impact in a growing agency. If you're passionate about media and eager to drive results, this opportunity is perfect for you.

Benefits

Hybrid work option

4 weeks vacation

Group insurance plan

Wellness and leisure program

Public transport discount

Qualifications

• Minimum of 7 years of experience as a senior buyer.
• Expertise in television and radio advertising.

Responsibilities

• Participate in media buying practices evolution.
• Negotiate volume agreements with media partners.

Skills

Negotiation Skills

Leadership

Analytical Skills

Organizational Skills

Communication Skills

Problem-Solving Ability

Curiosity and Openness to Learning

Tools

MediaOcean

Infosys

Radius

COMMB

InstarVAM

Job description

Growing Independent Media Agency, Glassroom, focuses on transparent advertiser-agency relationships, the professional development of its experts, and continuous improvement. In this laboratory, we aim to transform brilliant media strategies into inspiring business results.

Glassroom is part of Humanise (https://humanise.world), a collective of nine independent, yet complementary companies who share a belief: Consumers are people, first and foremost.

As the holder of this position, you will play an active role in the growth of our Toronto office, while developing the agency’s investment expertise and building strong relationships with our media partners and clients.

Tasks and Responsibilities

Management:

• Actively participate in the evolution and transformation of media buying practices;
• Implement inventory management tools;
• Support and collaborate with all members of the investment and strategy teams (Montreal and Toronto) to deliver optimal campaigns and added value for our clients;
• Work closely with other members of the leadership team in Toronto and Montreal to ensure employee training and well-being;
• Collaborate closely with other leaders of the Humanise collective and our business partners;
• Contribute to the ongoing training of the investment team;
• Participate in agency development activities (pitching, audits);
• Represent Glassroom in the Toronto market with our clients and media partners;
• Improve team workflows and processes.

Expertise:

• Negotiate volume agreements and special projects with our media partners;
• Develop and implement buying strategies to optimize campaign results;
• Execute media buys (Radio, TV, OOH, Print, Digital) for our clients and partners based in Toronto;
• Analyze the media value of proposals from our partners;
• Stay up to date with new platforms and buying techniques;
• Ensure media plan compliance;
• Produce campaign performance reports and provide meaningful analysis;
• Monitor and adhere to budgets and investments;
• Supervise media billing and trafficking as necessary.

Requirements

• Minimum of 7 years of experience as a senior buyer;
• Expertise in television and radio, with a good knowledge of outdoor and print advertising;
• Extensive knowledge of Canadian markets and media;
• Proficiency in English (both oral and written); French language skills are a plus;
• In-depth knowledge of MediaOcean, Infosys, Radius, COMMB, InstarVAM.

Desired Skills

• Leadership and proactivity;
• Strong organizational skills and attention to detail;
• Excellent negotiation skills;
• Strong verbal communication and presentation abilities;
• Team player;
• Strong analytical skills and problem-solving ability;
• Good stress tolerance;
• Curiosity and openness to continuous learning and development.

Benefits

• Hybrid work option: 3 days in the office and 2 days remote;
• Vacations: 4 annual weeks + agency closure during the holidays;
• Group insurance plan: life, prescription drugs, travel, dental expenses, paramedical services, and more (*3 different levels of coverage available);
• Wellness and leisure program: $250 per year for reimbursement for sport equipment, sport memberships, WFH equipment, second screen, etc.;
• Public transport discount (city bikes, metro, bus).

Join our team of experts. Welcome to Glassroom!