Media Investments Director

Humanise Masterclass; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking media agency where you will play a pivotal role in transforming media buying practices. This exciting position offers the opportunity to lead a talented team in Toronto, developing innovative strategies that optimize campaign results across various platforms, including TV, radio, and digital. With a focus on professional growth and collaboration, you will build strong relationships with media partners while ensuring the well-being and training of your team. Enjoy a hybrid work environment, generous vacation time, and a comprehensive benefits package that supports your health and wellness. If you're ready to make a significant impact in the media landscape, this role is for you.

Benefits

Hybrid work option

4 weeks vacation

Group insurance plan

Wellness reimbursement program

Public transport discount

Qualifications

• Minimum of 7 years as a senior buyer with expertise in media buying.
• Knowledge of Canadian markets and media is essential.

Responsibilities

• Manage media buying practices and collaborate with teams in Toronto and Montreal.
• Negotiate agreements and develop buying strategies for campaigns.

Skills

Leadership

Negotiation Skills

Organizational Skills

Analytical Skills

Problem-Solving Ability

Communication Skills

Curiosity and Continuous Learning

Tools

MediaOcean

Infosys

Radius

COMMB

InstarVAM

Job description

Growing Independent Media Agency, Glassroom, focuses on transparent advertiser-agency relationships, the professional development of its experts, and continuous improvement. In this laboratory, we aim to transform brilliant media strategies into inspiring business results.

Glassroom is part of Humanise (https://humanise.world), a collective of nine independent, yet complementary companies who share a belief: Consumers are people, first and foremost.

As the holder of this position, you will play an active role in the growth of our Toronto office, while developing the agency’s investment expertise and building strong relationships with our media partners and clients.

Tasks and Responsibilities

Management:

• Actively participate in the evolution and transformation of media buying practices;
• Implement inventory management tools;
• Support and collaborate with all members of the investment and strategy teams (Montreal and Toronto) to deliver optimal campaigns and added value for our clients;
• Work closely with other members of the leadership team in Toronto and Montreal to ensure employee training and well-being;
• Collaborate closely with other leaders of the Humanise collective and our business partners;
• Contribute to the ongoing training of the investment team;
• Participate in agency development activities (pitching, audits);
• Represent Glassroom in the Toronto market with our clients and media partners;
• Improve team workflows and processes.

Expertise:

• Negotiate volume agreements and special projects with our media partners;
• Develop and implement buying strategies to optimize campaign results;
• Execute media buys (Radio, TV, OOH, Print, Digital) for our clients and partners based in Toronto;
• Analyze the media value of proposals from our partners;
• Stay up to date with new platforms and buying techniques;
• Ensure media plan compliance;
• Produce campaign performance reports and provide meaningful analysis;
• Monitor and adhere to budgets and investments;
• Supervise media billing and trafficking as necessary.

Requirements:

• Minimum of 7 years of experience as a senior buyer;
• Expertise in television and radio, with a good knowledge of outdoor and print advertising;
• Extensive knowledge of Canadian markets and media;
• Proficiency in English (both oral and written); French language skills are a plus;
• In-depth knowledge of MediaOcean, Infosys, Radius, COMMB, InstarVAM.

Desired Skills:

• Leadership and proactivity;
• Strong organizational skills and attention to detail;
• Excellent negotiation skills;
• Strong verbal communication and presentation abilities;
• Team player;
• Strong analytical skills and problem-solving ability;
• Good stress tolerance;
• Curiosity and openness to continuous learning and development.

Additional Benefits:

• Hybrid work option: 3 days in the office and 2 days remote;
• Vacations: 4 annual weeks + agency closure during the holidays;
• Group insurance plan: life, prescription drugs, travel, dental expenses, paramedical services, and more (*3 different levels of coverage available);
• Wellness and leisure program: $250 per year for reimbursement for sport equipment, sport memberships, WFH equipment, second screen, etc.;
• Public transport discount (city bikes, metro, bus).

Join our team of experts. Welcome to Glassroom!