Media Director

DAC; Toronto; On-site; CAD 130,000 - 150,000; Full time

Benefits offered by this job

Professional Growth

Collaborative Culture

Competitive Benefits

Job summary

DAC is a global, full-funnel performance media agency seeking a Director, Media to lead strategic decisions for digital and traditional paid media and SEM. You will oversee program execution and drive outstanding performance across cross-channel campaigns.

This role entails managing a growing media team, collaborating with PMO and leadership, and presenting insights and recommendations to clients and stakeholders. In-office presence is required three days a week in the Toronto area.

Qualifications

• Minimum 8 years advanced digital media campaign planning/management experience (traditional media experience a plus).
• Google Ads certified.
• Familiarity with enterprise integrated media campaigns, strategies and tactics.
• 5+ years team leadership experience, ideally in an agency environment.
• Growth mindset for expanding campaigns and opportunities within the client base.
• Analytical skills with proven ability to interpret data.
• Proven record of working on multiple time-sensitive projects on schedule.

Responsibilities

• Work with subject matters experts in SEM, Programmatic, and Paid Social to create, execute, and report on cross-channel media engagements.
• Represent integrated media approach to internal and external audiences.
• Oversee the development of junior team members (coordinator, specialist and manager).
• Track and conduct periodic check-ins with employees to ensure training and development across the media team.
• Communicate with media and account teams and conduct weekly status sessions to provide support.
• Collaborate to oversee and improve internal processes for high-quality client service.
• Facilitate resource management across the media team.
• Track, measure, and report on media program health across teams.
• Report project health to leadership via PMO and broader staffing plans.
• Communicate progress to plan and provide regular program updates to leadership.
• Attend client and new business meetings as the Media SME.

Skills

Digital Media

Leadership

Analytics

Campaign Planning

SEM

Display Advertising

Paid Social

Education

University degree in Business

Tools

Google Ads

Job description

Move Your Career Forward with DAC as a Director, Media

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.

This person is responsible for strategic decisions ensuring implementation of digital and traditional paid media and SEM best practices, trends and analysis, integrated digital planning, and oversight of program execution.

What You’ll Do

• Work with subject matters experts cross-trained in SEMm Programmatic, and Paid Social to create, execute, and report on cross-channel media engagements. May also include offline media execution as well.
• Represent integrated media approach to internal and external audiences
• Oversee the development of junior (coordinator, specialist and manager) level media team members
• Track and conduct periodic check‑ins with employees to ensure consistency in training and development across the broader media team
• Communicate on an on‑going basis with media and account team members and conduct weekly status sessions to provide support where required
• Work collaboratively with media team members to oversee and improve internal processes in order to provide high‑quality service for clients
• Facilitate effective resource management across assigned media team
• Track, measure, and report on media program health across the media and account team
• Work with PMO to regularly report to leadership on project health, resourcing issues, and broader staffing plans
• Communicate progress to plan and regular execution focused program updates to leadership
• Attend and actively participate in client and new business meetings, acting as the Media subject‑matter expert to contribute the integrated perspective
• Develop and present deliverables and presentations in a client‑friendly format.
• Communicate project status and campaign performance to agency executives, and account teams.
• Be extremely skilled at communicating with the client base
• Present research, insights, campaign performance and recommendations to key internal and external stakeholders
• Handle escalations of client issues and communicate accordingly with office stakeholders
• Provide strategic leadership in development of programs to meet campaign objectives, including SEM, Display (direct buys and programmatic), Paid Social and other channels as required
• Lead team activities (and assist, where necessary) for campaign planning, keyword research, media vendor selection and budget management for enterprise campaigns
• Understand, vet and recommend new digital methodologies with a view to improving service offering

What You Bring

• Minimum University degree in Business or college equivalent
• Minimum 8 years advanced Digital Media campaign planning/management experience(traditional media experience a plus)
• Google Adscertified
• Familiarity with enterprise integrated media campaigns, strategies and tactics.
• 5+ years team leadership experience, ideally in an agency environment
• A growth mindset for expanding campaigns and opportunities within the client base
• Eager to understand, test and implement new media methodologies with a focus on improving service offerings
• Strong analytical skills with proven ability to demonstrate interpretation capabilities
• Proven record of working on multiple time‑sensitive projects on schedule

What You’ll Get

• Professional Growth: Work with top‑tier clients and cutting‑edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive Benefits:

How We Work

This role requires three days in‑office. Remote work is not available for this position.

DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail]

At DAC we celebrate your contributions, provide you with opportunities, and support your total well‑being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work‑life programs, and employee assistance support. Full‑time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract‑specific affordability and organizational requirements. The projected compensation range for this position is $130,000 to $150,000. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.