Media Director

Critical Mass; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Media Director to lead innovative media strategies. In this pivotal role, you will develop and implement comprehensive media plans that span traditional, digital, and emerging platforms. Collaborating with various teams, you'll ensure campaigns resonate with audiences and achieve measurable results. This forward-thinking company values creativity and strategic insight, offering a supportive environment that fosters professional growth. If you are passionate about connecting brands with audiences through integrated media solutions, this is the opportunity for you!

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation and wellness days

Early Dismissal Fridays

Diversity and Inclusion initiatives

Internal learning programs

Employee discounts

Qualifications

• Proven experience in media planning across traditional and digital channels.
• Strong understanding of audience analytics and data-driven strategies.

Responsibilities

• Develop and execute comprehensive media plans across multiple platforms.
• Monitor campaign performance and optimize media tactics for maximum ROI.

Skills

Media Planning

Audience Segmentation

Data Analysis

Client Relationship Management

Project Management

Communication Skills

Leadership Skills

Adaptability

Education

Bachelor's Degree in Marketing or related field

Tools

Media Planning Tools

Analytics Software

MS Office (Excel)

Job description

As the Media Director, you are responsible for the management, leadership and evolution of the media strategy for a key Critical Mass account. We are seeking a dynamic and meticulous Integrated Media Leader to join our team. In this role, you will play a key part in developing and executing holistic media strategies that connect with diverse audiences across multiple channels. Collaborating closely with clients and internal teams, you will ensure that our campaigns deliver measurable results while maintaining a cohesive and consistent message across all touchpoints.

Join our team and contribute to creating innovative, full-funnel connection strategies that drive results for our clients. If you are enthusiastic about connecting brands with audiences through thoughtful, integrated media solutions, we would love to hear from you!

You will:

• Develop and execute comprehensive 360-degree media plans that incorporate traditional, digital, social, and emerging media platforms.
• Push for innovation and first-to-market media opportunities to elevate ourselves and our client’s standing amongst consumers and the marketing community.
• Collaborate with cross-functional teams to build audience-first strategies, ensuring campaigns are tailored to meet client objectives and resonate with target audiences.
• Conduct research and insights analysis to inform media planning decisions, using data to identify key audience behaviors and media consumption trends.
• Manage client relationships by serving as a trusted advisor, communicating strategies, campaign performance, and recommendations clearly and effectively.
• Oversee the end-to-end implementation of media plans, ensuring integration across all channels and alignment with broader marketing strategies.
• Monitor campaign performance, optimizing media tactics to maximize ROI and achieve client KPIs.
• Stay up to date on industry trends, emerging platforms, and innovations in media planning and audience engagement to bring fresh ideas to client campaigns.
• Collaborate with creative, analytics, and account teams to ensure seamless execution and reporting of campaign results.
• Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
• Participate in new business efforts as needed by management.

You have:

• Proven experience in media planning and strategy development across multiple channels, including traditional and digital mediums.
• Strong understanding of audience segmentation, media analytics, and the role of data in shaping campaign strategies.
• Excellent communication and people skills, with a client-focused approach to building relationships.
• Ability to manage multiple projects and priorities in a demanding environment.
• A strategic mind with a passion for delivering impactful, unique campaigns.
• Familiarity with both proprietary and syndicated media planning tools, research platforms, and analytics software.
• Strong leadership and interpersonal skills with the ability to inspire and mentor a team.
• The ability to balance strategic oversight with acting as a practitioner of your craft.
• Familiarity with activation platforms (DSPs, Social, SEM) is a plus.
• Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.
• Proficiency in MS Office, specifically Excel.
• Independence and able to work with minimal supervision, maintaining productivity.
• Flexibility and able to quickly adapt to new situations.

What we offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Early Dismissal Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.