Media Content Specialist

Ontario Federation of Indigenous Friendship Centres; Toronto; On-site; CAD 70,000 - 74,000; Full time

Job summary

The Ontario Federation of Indigenous Friendship Centres seeks a Communications Coordinator to enhance the public profile and manage social media efforts. This role involves developing communication and social media strategies, ensuring consistent branding and public relations. Ideal candidates will have strong communication skills and experience working with Indigenous communities.

Benefits

Comprehensive Health benefits after probation

Employer-paid Health Care Spending Account

Employer-paid Lifestyle Spending Account

Qualifications

• Minimum 1-3 years experience in a similar role.
• Understanding of media marketing tools and SEO.
• High proficiency in social media platforms like Facebook, Twitter, and Instagram.

Responsibilities

• Coordinate media relations and social media strategies.
• Implement communications strategies for OFIFC's public image.
• Assist in public relations and crisis management as needed.

Skills

Communication

Public Relations

Social Media Management

Attention to Detail

Proactive

Digital Literacy

Brand Management

Cultural Awareness

Education

Post-secondary education in Communications

Tools

Adobe InDesign

Photoshop

Lightroom

Microsoft Office Suite

Job description

Please note: This job posting will close on June 20, 2025, at 5 PM and this posting is for an existing vacancy.

Objective:

To coordinate OFIFC’s public communications, public relations, public profile, and Social Media activities. This includes working with staff on various communications tasks, such as marketing, public education, and branding activities.

• To ensure OFIFC’s overall communications and social media needs are addressed and coordinated in a consistent, professional manner and are aligned with OFIFC’s long-range strategic plan.

Key Responsibilities:

Media Relations and Social Media (40%):

• Co-develop and implement a new Social Media Strategy with Communications and Community Relations Manager
• Undertakes all aspects of media liaison and OFIFC social media activities including the design of assets.
• Monitors and analyses the media reports and improves urban Indigenous issue developments and coverage in the media including increasing the visibility of the Friendship Centre movement, individual Friendship Centres, and the OFIFC.
• Maintains, collects, and formats information for the OFIFC website.
• Coordinates OFIFC media, public relations, and social media response activities.
• Stay up to date on current communications trends to analyze metrics, statistics, and data to provide advice on results-based communications approaches.
• Use social media platforms to bring awareness of the OFIFC and its objectives.

Communications (60%):

• Co-develop and implement a new Communications Strategy with Communications and Community Relations Manager.
• Assists with the development and maintenance of the public and corporate image of OFIFC including ensuring consistency in OFIFC branding in print or online.
• Researches, prepares, edits, and produces appropriate OFIFC communications, presentations, interviews, media releases, publications, and communiqués.
• Maintains a photograph library for OFIFC communications and media activities.
• Co-develops strategic initiatives to assist workgroups to adhere to in areas of external communications, public awareness, and education campaigns.
• Coordinates related communications, public relations, corporate communication products and responses on behalf of OFIFC.
• Provide support in public relations issues and crisis management as needed.
• Provide support for internal communications, including newsletter maintenance, employee engagement activities, and other related activities.
• Acts as a brand ambassador for the OFIFC.

Education/Work Experience:

• Completion of post-secondary education in Communications or a relevant field.
• Minimum 1-3 years experience in a similar role.
• Awareness of Indigenous culture; experience working with Indigenous communities an asset.
• Meticulous attention to detail
• Integrity & Credibility
• Proactive & Takes Initiative
• Result Oriented
• Thorough understanding of the digital environment, new technologies, and up to date with the latest social media best practices.
• High proficiency in Adobe InDesign, Photoshop & Lightroom, Microsoft Office Suite, web design, and publishing.
• Understanding of media marketing tools, SEO, and web traffic metrics.
• Aware of complex historical, economic, political, and social factors that impact urban Indigenous people.
• Excellent knowledge and management of Facebook, Twitter, LinkedIn, Instagram, Google+, and other social media platforms.

What we offer:

• Culture-based organization
• Hiring Range: $70,000 - $73,850
• Full Pay Range: $70,000 - $82,000
• Comprehensive Health benefits after the probationary period including Health Care Spending Account & Lifestyle Spending Account (100% Employer paid)

The OFIFC is committed to building a skilled and diverse workforce; we promote employment equity and encourage applicants to indicate if you belong to one of the four designated employment equity groups Women, Indigenous peoples, Persons with disabilities, or Members of visible minorities when you apply.

Preference will be given to qualified Turtle Island Indigenous people including members of First Nations, Inuit and Métis (recognized by the Metis National Council). Applicants claiming Indigenous ancestry will be required to provide supporting documentation to substantiate their claim.

Accommodation:

The OFIFC is committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs.

Pre-screen Interviews are scheduled to start June 24 – 27, 2025.

Formal interviews are scheduled to take place June 30 – July 04, 2025.