Marketing Technology Administrator (12-Month Contract)

ChangeMaker Co; Toronto; On-site; CAD 45,000 - 70,000; Full time

Job summary

An established industry player is seeking a Marketing Technology Administrator to enhance its marketing operations in Toronto. This dynamic role focuses on managing the CRM system, ensuring data integrity, and supporting email marketing initiatives. The successful candidate will collaborate with various teams, leveraging their expertise in data analysis and marketing technology. The firm prides itself on fostering an inclusive workplace and offers a supportive environment for its employees. If you're passionate about marketing technology and data management, this opportunity is perfect for you.

Qualifications

• Experience with CRM and marketing technology systems is an asset.
• Proficient in Excel with strong analytical skills.

Responsibilities

• Manage CRM database, ensuring data integrity and consistency.
• Assist with email marketing campaigns and generate reports.

Skills

Excel (pivot tables, formulas, charts)

Client-service orientation

Proactive communication skills

Attention to detail

Analytical and problem-solving skills

Experience with CRM systems

Knowledge of CASL/GDPR

Experience with workflow/project management tools

Education

Post-secondary diploma/degree in business or marketing

Tools

Microsoft Teams

Vuture

Power BI

Wrike

Job description

Toronto, Ontario, Canada - Blake, Cassels & Graydon LLP (Blakes)

Blakes, one of Canada's largest and most successful law firms, is seeking a Marketing Technology Administrator to join the Marketing Technology & Operations team within the Client Relations & Marketing department in Toronto. This is a 12-month contract position.

Role Overview

The Marketing Technology Administrator will be responsible for comprehensive management of the Firm’s CRM system, including data cleansing and maintenance. The team focuses on enhancing the marketing technology infrastructure, overseeing data/reporting capabilities, and improving marketing operations.

Primary Responsibilities

1. CRM Database Management (80%)

• Conduct data deduplication, standardization, and cleansing activities
• Maintain data consistency and integrity across systems
• Enrich records through external research and validation
• Associate contacts with companies and financial systems
• Manage undeliverable emails, bounce-backs, and new subscribers
• Support marketing distribution lists and event attendee tracking
• Ensure compliance with CASL and GDPR
• Respond to internal stakeholder requests and document processes

Email Marketing Campaigns (Vuture) (10%)

• Assist with deploying email campaigns, including invitations and newsletters
• Collaborate with teams to meet deadlines and adhere to brand guidelines
• Create campaigns using templates and best practices
• Perform data cleansing and manage campaign workflows

Reporting (10%)

• Generate reports in PDF and Excel formats
• Analyze and manipulate data using Excel and Power BI

Technology Evaluation

• Participate in assessing new marketing tools

How to Apply

Submit your application, cover letter, and résumé via our application portal. Only shortlisted candidates will be contacted.

About Us

Blakes values its people and is committed to an inclusive, diverse workplace. We have received multiple awards for our workplace environment and are dedicated to accommodating applicants with disabilities during the recruitment process.

Qualifications

Education/Experience

• Post-secondary diploma/degree in business or marketing preferred
• Experience with CRM and marketing technology systems is an asset
• Knowledge of CASL/GDPR is an asset

Skills & Abilities

• Proficient in Excel (pivot tables, formulas, charts)
• Experience with Microsoft Teams and hybrid work environments
• Client-service orientation and proactive communication skills
• Strong business acumen and attention to detail
• Ability to manage multiple priorities and work independently or in teams
• Flexible with working evenings/weekends with overtime compensation
• Organized with analytical and problem-solving skills
• Experience with workflow or project management tools (e.g., Wrike) is a plus