Marketing Technology Administrator

International Legal Technology Association; Old Toronto; On-site; CAD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Technology Administrator to enhance their marketing operations. In this role, you will manage data integrity within the CRM system, support email marketing campaigns, and generate insightful reports. The ideal candidate will possess strong analytical skills and a client-service orientation, thriving in a collaborative environment. This position offers the opportunity to work with cutting-edge marketing technology while contributing to a diverse and inclusive workplace. If you're passionate about marketing technology and eager to make an impact, this role is perfect for you.

Benefits

Paid Overtime

Flexible Work Hours

Diversity and Inclusion Initiatives

Professional Development Opportunities

Qualifications

• Post-secondary diploma or degree in business or marketing preferred.
• Experience with CRM/marketing technology systems is an asset.

Responsibilities

• Conduct regular data management activities for CRM systems.
• Assist in deploying email marketing campaigns using Vuture.
• Generate reports for internal stakeholders using Excel and Power BI.

Skills

Excel (Pivot Tables, Formulas)

Client-service Orientation

Verbal and Written Communication

Attention to Detail

Analytical and Problem-solving Skills

Adaptability

Education

Post-secondary Diploma/Degree in Business or Marketing

Tools

Microsoft Excel

Microsoft Power BI

CRM Systems

Vuture

Wrike

Job description

Blake, Cassels & Graydon LLP (Blakes), one of Canada’s largest and most successful law firms, is currently looking for a Marketing Technology Administrator to join the Marketing Technology & Operations team in the Client Relations & Marketing department in the Toronto office.

The Marketing Technology Administrator is responsible for the wide-scale cleansing of the Firm’s CRM system and will be responsible for the day-to-day maintenance of this data. The Marketing Technology & Operations team is responsible for advancing the Firm’s marketing technology stack, overseeing data and reporting capabilities, and driving the continuous improvement of marketing operations.

Primary responsibilities include :

CRM Database (80%)

• Conducting regular data management activities, including deduplication, standardization and cleansing
• Ensuring consistent formatting and data integrity across all systems
• Enriching company and contact records by conducting external research, monitoring company alerts and validating incoming data
• Associating contacts with companies and mapping them to the Firm’s financial system
• Managing undeliverable emails, bounce-backs and new subscribers
• Supporting the Business Development and Communications teams by creating and maintaining marketing distribution lists, coordinating additional sends and recording seminar/event attendee activity
• Ensuring compliance with Canada’s Anti-Spam Legislation (CASL) and General Data Protection Regulation(GDPR)
• Monitoring the shared inbox and responding to requests and questions from internal stakeholders
• Contributing to the documentation of processes and checklists

Email Marketing Campaigns (Vuture) (10%)

• Assisting in the deployment of email marketing campaigns using Vuture, including, but not limited to, seminar and event invitations, bulletins and thought leadership
• Collaborating with the Business Development and Communications teams to test and deploy campaigns by set deadlines while following best practices and established processes
• Creating campaigns that adhere to standard templates and align with the Firm’s brand guidelines
• Applying best practices and taxonomy to perform data cleansing across systems
• Using workflow and collaboration tools to schedule campaign deployment

Reporting (10%)

• Generating reports for internal stakeholders in PDF and Excel formats
• Identifying, extracting, merging and filtering data using creative, solution-oriented approaches
• Using Microsoft Excel and Microsoft Power BI to create reports and charts by manipulating data, building pivot tables and applying formulas

Technology Evaluation

• Participating in the evaluation of new marketing technology tools

How to Apply:

To apply for this position, please submit your application along with a cover letter and résumé directly to our application portal .

Blakes wishes to thank all applicants for their interest. However, only those candidates selected for an interview will be contacted.

Who We Are

At Blakes, we care about our people. We are committed to providing exceptional experiences for our clients and employees. As a winner of Canada’s Top 100 Employers, Canada’s Best Diversity Employers and Greater Toronto’s Top Employers awards, we understand the importance of fostering an inclusive workplace environment that brings out the best in each person. Our success as a firm starts with hiring top talent, retaining our people and helping them thrive.

Blakes welcomes applications from all qualified applicants. The Firm is committed to maintaining an inclusive work environment composed of people with diverse perspectives, backgrounds, identities and cultures.

The Firm provides accommodation for applicants with disabilities and in respect of other protected grounds during the recruitment process in accordance with applicable laws. Please contact us to request accommodation.

Qualifications

Education/Experience :

• Post-secondary school diploma and/or degree, preferably in business or marketing
• Experience with CRM/marketing technology systems is an asset
• Familiarity with CASL/GDPR is an asset

Skills/Abilities :

• Intermediate skills in Excel (e.g., pivot tables, formulas, charts, etc.)
• Experience working in a hybrid environment using Microsoft Teams
• Client-service oriented, with a proactive and professional approach
• Excellent verbal, written and business communication skills
• Strong business acumen
• Meticulous attention to detail, essential to delivering high-quality work
• Works effectively both independently and as part of a team
• Capable of managing multiple priorities in a fast-paced environment with tight deadlines
• Adaptable and responsible to shifting priorities and project directions
• Willing to work occasional evenings and weekends as required (with paid overtime)
• Highly organized, with strong analytical and problem-solving abilities
• Applies creative thinking and technology-driven solutions to solve problems efficiently
• Experience in using workflow collaboration or project management tools (such as Wrike) is an asset