Marketing Strategist

Cuningham Group Architecture, Inc.; Kingston; On-site; CAD 70,000 - 110,000; Full time

Job summary

An innovative firm is seeking a Marketing Strategist to lead the development of comprehensive marketing strategies that align with growth goals. This role involves overseeing the entire marketing journey, from awareness to engagement, while leveraging data to enhance the firm's competitive positioning in the architecture and design industry. You'll collaborate closely with various teams to create impactful content and manage marketing workflows. If you're a proactive strategist with a passion for data-driven marketing, this is a fantastic opportunity to shape the market presence of a forward-thinking company dedicated to creating enduring experiences for a healthy world.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Wellness Programs

Life Insurance

Disability Insurance

401k

Paid Holidays

Paid Time Off

Qualifications

• 10+ years of marketing experience, including 4+ years in AEC.
• Bachelor's degree in marketing or related field is preferred.

Responsibilities

• Lead the development of Cuningham's annual marketing plan.
• Collaborate with teams to create compelling marketing content.
• Manage day-to-day operations of the marketing team.

Skills

Marketing Strategy

Data Analysis

Content Development

Digital Marketing

Team Management

Client Engagement

Education

Bachelor's degree in Marketing

Tools

MS Office

Adobe Creative Suite

Deltek Vantagepoint

Bluebeam

HubSpot

Miro

Flowcode

Job description

Job Title: Marketing Strategist

Cuningham is seeking a skilled Marketing Strategist to lead the development and execution of comprehensive marketing strategies that support our growth goals and strategic priorities. In this role, you'll oversee the entire marketing journey—from awareness to engagement and client selection—ensuring all efforts are cohesive and impactful. You will lead the creation of an annual marketing plan and asset strategy, collaborate closely with Business Development and Communications teams, and leverage data to position Cuningham as a competitive force in the architecture and design industry. If you're a proactive strategist with a passion for innovation and data-driven marketing, we invite you to help shape Cuningham's market presence.

What you will do:

1. Lead development and execution of Cuningham's annual marketing plan, including managing the marketing budget.
2. Develop and execute Cuningham's marketing asset strategy and asset management platform, ensuring compelling content, accurate data, and alignment with brand standards.
3. Collaborate with Business Development Strategists, Communications team, and studio leadership to address the needs and interests of target audiences.
4. Leverage all marketing assets (graphics, written content, etc.), developing new content as needed to position Cuningham competitively.
5. Lead the development and execution of Marketing's data capture and management strategy.
6. Oversee digital content development and deployment strategies to enhance visibility in coordination with marketing platforms.
7. Identify potential market lags and recommend strategies to adapt to changing demands.
8. Manage and improve processes and tools that facilitate marketing workflows.
9. Research, develop, and manage an AI integration strategy for marketing materials production and management.
10. Stay informed of current trends in marketing practices and the A+D industry.
11. Implement new approaches, policies, and procedures to improve marketing efficiency.
12. Manage the day-to-day operations of the marketing team and support recruiting efforts.
13. Proficiently use MS Office, Deltek Vantagepoint, Open Asset, Adobe Creative Suite, Bluebeam, Miro, Flowcode, HubSpot, or similar tools.

What we look for:

1. 10+ years of professional marketing experience, including 4+ years in Architecture, Engineering, and Construction (AEC).
2. Bachelor's degree in marketing, communications, or a related field, or equivalent experience.
3. Proficiency with MS Office and Adobe Creative Suite; familiarity with Bluebeam and Deltek Vantagepoint is preferred.
4. Strong coaching skills for managing and communicating feedback effectively and empathetically.
5. Ability to ensure collaboration adds value to clients, projects, and overall business results.

Additional Information:

Compensation is based on our national range, which varies by location and may depend on experience and responsibilities. Our talent management team can provide specific salary details during the hiring process. Benefits include health, dental, vision insurance, wellness programs, life and disability insurance, 401k, paid holidays, and paid time off.

Why Cuningham?

We create enduring experiences for a healthy world. Our values include curiosity, future-focused design, earth restoration, mutual care, and having fun. Join us in shaping a better future and supporting our communities.

Cuningham is an Equal Opportunity/Affirmative Action Employer, valuing diversity and inclusion in the workplace. Qualified applicants will receive consideration regardless of race, ethnicity, religion, gender, sexual orientation, marital status, age, genetic information, national origin, disability, military, or veteran status.