Marketing Specialist (J)

TIGER Drylac Canada Inc; Guelph; On-site; CAD 62,000 - 69,000; Full time

Job summary

TIGER Drylac Canada Inc in Guelph, ON is seeking a Marketing Specialist to drive digital marketing and communications. You'll shape TIGER's online presence across social media, websites, email, blogs, video and other channels.

This role blends strategy and creativity, turning ideas into content, campaigns and measurable results. You'll collaborate with Marketing and cross-functional teams to strengthen our brand and support business growth.

Qualifications

• Bachelor's degree or equivalent in Digital Marketing, Marketing, Communications or related field.
• 2+ years of experience in Marketing, Digital Marketing, or Communications.
• Strong understanding of marketing principles and digital strategies.
• Advanced knowledge of website CMS platforms.
• Experience creating and managing content across multiple digital channels.
• Video production and editing skills are a plus.

Responsibilities

• Build and grow TIGER's digital presence across social media, websites, email, blogs, video and other channels.
• Develop and implement digital marketing initiatives with Marketing teams.
• Produce engaging content and manage content calendars.
• Coordinate with internal stakeholders for asset creation and approvals.
• Support events, campaigns and brand-building activities.

Skills

Digital marketing

Social media management

Content creation

Video production

CMS

Brand storytelling

Education

University degree in Digital Marketing/Marketing/Communications

Tools

Adobe InDesign

Adobe Creative Suite

Job description

Salary Range: $62,000.00 To $69,000.00 Annually

Marketing Specialist - Digital Marketing & Communications

Help shape how TIGER connects with the world.

At TIGER, we believe great marketing is more than creating content - it's about telling our story, connecting with our customers, strengthening our brand, and turning ideas into meaningful business results.

We are looking for a Marketing Specialist who is creative, digitally savvy, curious, and ready to make an impact. In this role, you'll help bring TIGER's digital strategy to life across social media, websites, email, blogs, video, and other digital channels.

This is a hands-on opportunity for someone who loves both strategy and creativity - someone who can develop an idea, turn it into compelling content, get it across the finish line, and measure its impact.

What You'll Do

Build & Grow Our Digital Presence

• Contribute to the continuous improvement of TIGER's Digital Business Strategy, connecting digital initiatives with our broader business objectives.
• Help identify new digital opportunities, trends, platforms, and technologies that can strengthen TIGER's brand and customer experience.
• Work closely with Marketing and other TIGER teams to develop and execute digital marketing initiatives.

Build & Grow Our Traditional Channels

• Generate and maintain creative assets for print using Adobe InDesign and the rest of the Adobe Suite.
• Coordinate internal & external events and tradeshow strategy/execution
• Coordinate sample panel production and inventory

Bring Our Brand to Life

• Create engaging and relevant content for social media, websites, presentations, email campaigns, blogs, and other digital channels.
• Develop and manage social media content calendars, coordinating with internal stakeholders to ensure timely reviews and approvals.
• Turn technical and business information into content that is clear, creative, engaging, and easy to understand.
• Develop multimedia content, including photos, graphics, videos, reels, presentations, and other visual assets.
• Support video production from concept and filming through editing and final publication.

Own Digital Campaigns

• Plan, build, execute, and support email marketing campaigns.
• Manage and continuously improve TIGER's blog, integrating content into broader Digital Marketing initiatives.
• Support digital campaigns designed to increase brand awareness, engagement, customer connection, and business growth.
• Monitor campaign performance and use insights to continuously improve our digital activities.
• Partner with colleagues across Marketing, Sales, Product Management, and other teams to develop impactful content and campaigns.
• Coordinate with internal stakeholders and subject matter experts to gather information and transform it into compelling marketing content.
• Ensure all digital communications are aligned with TIGER's brand, voice, and overall Marketing strategy.

What You Bring

• University degree or equivalent education in Digital Marketing, Marketing, Communications, Media, or a related field.
• 2+ years of experience in a Marketing, Digital Marketing, Communications, or similar role.
• Strong understanding of marketing principles and digital marketing strategies.
• Commercial awareness and the ability to understand how marketing connects to business objectives.
• Advanced knowledge of website Content Management Systems (CMS).
• Experience with Social Media Management platforms such as Hootsuite or similar tools.
• Experience creating and managing content across multiple digital channels.
• Video production and editing skills - you're comfortable turning an idea into a finished video.
• Strong written and verbal communication skills.
• Excellent organizational skills and the ability to manage multiple projects, deadlines, and stakeholders.
• A creative mindset with a strong eye for visual content, storytelling, and brand consistency.
• Ability to work independently while also collaborating effectively with a diverse team.
• French and/or Spanish is considered an asset.

The TIGER We're Looking For

You're someone who:

Thinks strategically. You understand that every post, campaign, email, and video should have a purpose.

Creates fearlessly. You enjoy experimenting with new ideas, formats, platforms, and ways to tell a story.

Gets things done. You can take a project from an initial idea all the way through execution and delivery.

Understands the audience. You know that great content starts with understanding who you're talking to and why they should care.

Stays curious. Digital marketing never stands still - and neither do you.

Works collaboratively. You know the best ideas often come from bringing different perspectives together.

Why TIGER?

At TIGER, you'll have the opportunity to be part of a global organization while making a real impact locally. You'll work with talented people across different functions and contribute to how one of the world's leading powder coating brands connects with customers, employees, and communities.

Location: Guelph, ON

Bring your ideas. Create your impact. Grow with TIGER.