Marketing Specialist, Foxridge Homes

Qualico; Surrey; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

RRSP/DPSP matching

Employee home purchase program

Employee discounts

Job summary

Foxridge Homes BC, a division of Qualico, is seeking a Marketing Specialist in Surrey to steward the Foxridge brand and craft compelling visual and written communications across brochures, digital campaigns, and website content.

You will develop marketing initiatives, coordinate with agencies, and support CRM campaigns to generate qualified leads. A diploma in Marketing/Communications plus 1 year of experience are preferred, with strong copywriting and AI tool familiarity.

Qualifications

• Diploma or Certificate in Marketing and Communications field.
• 1 year of marketing or communications experience (preferred).
• Strong copywriting and storytelling experience.
• Experience with Microsoft 365, presentation software, CRM and CMS platforms, Google Analytics.
• Working knowledge of AI tools including ChatGPT and Adobe Firefly.
• Proficiency in Microsoft Office suite and content management systems (HubSpot, Sitefinity).
• Canva marketing automation software (HubSpot) and social media channels (Twitter, Instagram, Facebook).
• Advanced proficiency in Adobe Creative tools (InDesign, Photoshop, Illustrator, Acrobat, Lightroom, Premiere Pro, After Effects).
• SEO fundamentals, email marketing, and social media management.

Responsibilities

• Develop and execute marketing initiatives with leadership approval.
• Produce brochures, signage, ads, digital campaigns, presentations, and web content.
• Write persuasive copy for headlines, newsletters, scripts, and emails.
• Maintain visual identity, typography, photography, tone of voice, and messaging.
• Monitor campaign performance and refine creative based on results.
• Support lead generation and CRM campaigns.
• Coordinate with external agencies, photographers, printers, videographers, and vendors.
• Support community launches, Realtor events, and promotional initiatives.
• Research trends and AI tools and recommend improvements.
• Maintain digital asset libraries and brand standards.

Skills

Copywriting

Storytelling

Marketing Strategy

Communication

Leadership

Education

Marketing/Communications Diploma or Certificate

Tools

Microsoft 365

Outlook

Word

Excel

Teams

SharePoint

PowerPoint

HubSpot

Sitefinity

Canva

Google Analytics

ChatGPT

Adobe Firefly

Adobe InDesign

Photoshop

Illustrator

Acrobat

Job description

Surrey - Single Family - Foxridge Homes, Surrey, BC, CA

Title: Marketing Specialist, Creative and Visual Communications

Location:201-6525 177B Street, Surrey, BC

At Foxridge Homes, our people make the difference. We offer an exciting place to build your career with competitive compensation and benefit packages, company matching RRSP/DPSP program, employee home purchase program and employee discounts.

Job Overview

Reporting to the Vice-President, Foxridge Homes, as the Marketing Specialist, Creative and Visual Communications, you serve as the steward of the Foxridge brand and protect, strengthen, and evolve every customer facing communication. You combine strategic marketing insight with hands on creative execution, produce compelling visual and written communications that generate qualified leads, support sales, and reinforce Foxridge's reputation for excellence.

Your day-to-day responsibilities will include:

• Developing and executing marketing initiatives with leadership approval.
• Producing brochures, signage, advertisements, digital campaigns, presentations, sales center materials, community collateral, event materials, email campaigns, website content, social media content, and video assets.
• Writing persuasive copy including headlines, campaign messaging, scripts, newsletters, web content, presentations, and sales communications.
• Maintaining consistency of visual identity, typography, photography, tone of voice, messaging, and storytelling.
• Monitoring campaign performance and refining creative based on results.
• Supporting lead generation and CRM campaigns.
• Coordinating external agencies, photographers, printers, videographers, media partners, and other vendors.
• Supporting community launches, Realtor events, grand openings, and promotional initiatives.
• Researching emerging trends and AI tools and recommend improvements.
• Maintaining digital asset libraries and brand standards.

Brand Stewardship

• Being the steward and owning the integrity of the Foxridge brand across every customer touchpoint.
• Auditing communications for compliance with brand standards and championing consistency in customer experience and brand voice.
• Recommending thoughtful evolution of the brand while preserving its identity.

Brand and Performance Expectations

• Thinking strategically and execute exceptionally.
• Measuring success by business outcomes, not activity.
• Moving quickly without compromising quality.
• Improving the brand, customer experience, and marketing effectiveness.

As our ideal candidate, you are…

• A strong communicator; you clearly express your thoughts in conversation as well as write and present in a persuasive and influencing manner.
• An active listener; you seek to understand and listen to others in a non-judgmental way.
• Detail oriented; you focus on detailed accuracy when dealing with a high volume of work.
• A creative thinker; you identify new ideas, techniques and opportunities to improve performance and productivity.
• A leader; you develop or improve the skills of others through effective coaching and guidance.
• Diploma or Certificate in related Marketing and Communications field.
• 1 year of marketing or communications experience, preferably in the new housing, or real estate industry, preferred.
• Strong copywriting and storytelling experience.
• Satisfactory verification of criminal record check.
• Valid driver's licence and access to a reliable vehicle.
• Experience with Microsoft 365, presentation software, CRM platforms, CMS platforms, Google Analytics.
• Working knowledge of AI tools including ChatGPT, Adobe Firefly, and similar productivity platforms.
• Proficient in Microsoft Office programs (Outlook, Word, Excel, Teams, SharePoint and PowerPoint) and Content Management Systems (HubSpot, Sitefinity), Canva marketing automation software (HubSpot) and Social Media channels (Twitter, Instagram, and Facebook).
• Advanced proficiency in Adobe InDesign, Photoshop, Illustrator, Acrobat, Lightroom, Premiere Pro, and After Effects.
• SEO fundamentals, email marketing, and social media management.

What We Value

• Creating trusting and successful working relationships.
• Setting clear, measurable and achievable goals.
• Cooperating with team members in an open, positive and respectful manner.
• Staying current with technical job skills.
• Consistently meeting customer expectations.
• Taking responsibility for the outcomes of decisions and actions.

Work Conditions

You primarily work in an office setting during regular business hours and regular travel to off-site locations is required. Work outside of normal business hours may be required. Overtime may occasionally be required.

About Us

Foxridge Homes BC is an award-winning division of Qualico®, one of Western Canada’s largest fully integrated, privately owned real estate companies, with over 70 years of experience. Every year, more than 3,000 families across Canada choose Qualico as their homebuilder.

At Foxridge Homes, our focus is on building quality single-family homes and non-strata rowhomes, made possible by our talented team of experienced professionals, most of whom have been with the company for many years. This, coupled with our highly skilled long-term trade partners who are all dedicated to offering thoughtfully designed plans, quality materials, and solid value contribute to building a great new single-family home with more style, more choice and more value.

As Metro Vancouver's largest and most trusted single-family homebuilder, our communities can be found across the Lower Mainland including Coquitlam, Langley, and South Surrey.

Candidates being considered will be contacted. We thank you for your interest.