Marketing and Communications Specialist

Activate Games; Winnipeg; On-site; CAD 45,000 - 75,000; Full time

Job summary

Join a forward-thinking company as a Marketing & Communications Specialist, where you'll drive brand awareness and customer engagement through innovative email marketing and community initiatives. This full-time role offers the chance to work in a dynamic environment, managing multiple campaigns and collaborating with various stakeholders. You'll play a crucial role in shaping marketing strategies that resonate with audiences while enjoying a competitive salary and a range of perks. If you are passionate about digital marketing and eager to make an impact, this opportunity is perfect for you.

Benefits

Competitive Salary

Benefits package

Paid time off

Casual dress

Employee discount

Qualifications

• 3+ years of marketing experience focused on email marketing and CRM.
• Strong communication skills and ability to manage multiple projects.

Responsibilities

• Plan and execute email marketing campaigns to drive engagement.
• Collaborate with PR to enhance brand presence and manage partnerships.

Skills

Email Marketing

CRM

Content Creation

Community Engagement

Communication Skills

Project Management

Digital Marketing Trends

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Mail Chimp

Klaviyo

Job description

Enter the Game!

Do you want to be a part of the fastest-growing entertainment concept in the world? Does helping build brands through world-class communications interest you? We are looking for a Marketing & Communications Specialist to develop and execute marketing initiatives that increase brand awareness and customer engagement. This role focuses on email marketing, content creation, and community engagement while managing multiple campaigns.

This is a full-time, permanent position. We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered.

The Duties And Responsibilities

Email Marketing & CRM

1. Plan, create, execute, and analyze email marketing campaigns.
2. Establish and implement email marketing strategies to drive e-commerce and retail growth while nurturing the existing email community.
3. Develop audience segmentation strategies to improve engagement and conversions.

Community & Partnerships

1. Collaborate with PR and influencer agency to enhance Activate’s brand presence.
2. Respond to marketing-related inquiries and partnership opportunities.
3. Manage school fundraising and donation requests.

Marketing Operations

1. Support marketing efforts for new store openings, including coordinating required marketing materials and establishing store presence on platforms including Google Business, Apple Business, and TripAdvisor.
2. Support new store opening campaigns including awareness campaigns, generating email list signups, and opening promotions.

The Qualifications & Skills

1. 3+ years of marketing experience, with a focus on email marketing and CRM.
2. Experience with email marketing tools (e.g., Mail Chimp, Klaviyo, etc.) and running campaigns across channels, including email, SMS, and App Push Notifications.
3. Ability to meet tight deadlines and execute flawlessly on projects in a fast-paced environment and see a project through to completion.
4. Excellent oral, written, and interpersonal communication with strong writing and editorial abilities.
5. Ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of employees.
6. Passion for digital marketing and staying updated on industry trends.
7. Experience with Paid Advertising Platforms and Graphic Design tools are not required but would be considered an asset.
8. Bachelor’s degree in Marketing, Business, Communications, or other relevant field considered an asset.

The Perks

1. Competitive Salary
2. Benefits package
3. Paid time off
4. Casual dress
5. Employee discount

About Activate
Taking entertainment into the future by fusing technology and physical activity together to create live-action gaming experiences, Activate is a technology company building interactive gaming facilities with locations across Canada and the US. For more information about Activate, please visit http://playactivate.com/ or check us out on Instagram - @activategames/Facebook @activategames.

Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact [e-mail] which is an email monitored for this purpose.

We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.