Marketing Specialist, Communications | Spécialiste du marketing, Communications

Nada Holdings, Inc.; Canada; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Marketing Specialist to join their dynamic team. This role will involve crafting compelling marketing content, managing virtual events, and leveraging social media to enhance brand awareness. With a focus on B2B marketing, the successful candidate will utilize their analytical skills to interpret market trends and drive demand for industry solutions. This position offers the flexibility of remote work, a commitment to employee well-being, and a comprehensive benefits package, making it an exciting opportunity for those passionate about making a significant impact in the marketing field.

Benefits

Work from Home or Hybrid Work

Generous Paid Time-Off

Comprehensive Health Benefits

RRSP Match

Training and Development Programs

Discounts on Gym Memberships

Company-Sponsored Events

Employee-Driven Initiatives

Qualifications

• 5+ years experience in B2B marketing, preferably in technology sector.
• Excellent written and verbal skills; portfolio of published materials required.

Responsibilities

• Plan and coordinate integrated marketing activities to create demand.
• Manage virtual events and develop marketing materials for campaigns.

Skills

B2B Marketing

Analytical Skills

Communication Skills

Problem-Solving

Collaboration

Research Skills

Education

University degree in Marketing

College diploma in Communications

Tools

Salesforce

Marketo

Pardot

MS Office

Social Media Platforms

Job description

Esri Canada has an exceptional opportunity for a Marketing Specialist to join our Marketing, Content and Social Media Department.

Reporting to the Manager, Content & Social Media this role will contribute to the success of generating demand for industry solutions that help customers create smarter communities, understand market trends, analyze business performance, and safeguard people and property. This national, intermediate role requires an inquisitive and analytical mind to understand customers’ critical business needs, and expertise in communication to connect those needs with Esri’s GIS technology solutions.

This role will be based remotely in Canada.

About us:

Esri Canada provides geographic information system (GIS) solutions that empower people in business, government and education to make informed and timely decisions by leveraging the power of mapping and spatial analytics.

If you are passionate about making an impact in an organization that’s committed to creating a sustainable future, consider joining our team!

A Day in the Life of a Marketing Specialist, Communications at Esri Canada:

• Report to the Manager, Content & Social Media on an ongoing basis and remain aligned on goals, outcomes and marketing activities
• Plan and coordinate integrated marketing activities that build brand awareness within specific industries to create demand and generate marketing qualified leads
• Write and develop materials such as emails, landing pages, blog posts, case studies, articles, brochures, videos, social media content and others, to use in nurture campaigns and encourage engagement
• Manage virtual events (e.g. webinars and online seminars) from developing prospect lists to writing the email invitations and assisting with the presentation materials, to creating drip campaigns
• Integrate and ensure consistency in brand and campaign messaging at tradeshows, workshops, and other events
• Seek and develop partner channels such as industry associations to engage with new prospective users and broaden the reach of Esri marketing
• Learn, monitor and participate in industry events and meetings to anticipate market trends and build capacity and readiness for marketing opportunities
• Support business development and industry management teams with marketing tools and help grow market share
• Leverage the use of social media strategically to ‘listen’ to market sentiments and influence influencers
• Drive enthusiasm and advocacy for marketing campaigns throughout the company as an important function for growing customer loyalty
• Continually seek areas for refinement and improvement in marketing operations

What you bring to the team:

• 5+ years of experience in a B2B marketing role, preferably in the technology or industry specific sector
• Excellent written and verbal skills; must have portfolio of published materials/samples of previous work (a writing test may be required)
• Experience with Salesforce to research customer data and generate reports to inform decisions related to target marketing
• Experience in creating emails and lists in Marketo or Pardot for targeted emails
• Superior ability to execute and problem-solve in a multi-tasked, time-sensitive environment
• Strong collaborative mindset to leverage a team and rally for common goals
• Excellent listening, ability to interpret nuances and insights from customers and workshops into marketing plans
• Talent for research and data analysis to support decision-making and clarify objectives
• Advanced knowledge of MS Office applications (Outlook, Word, Excel, PowerPoint) and social media platforms (Twitter, LinkedIn, Facebook)
• University degree or college diploma in marketing, communications or related field

Additional Requirements:

• Self-starter - highly motivated, enthusiastic, with a “can-do” attitude
• Persuasive - can engage people from various teams to participate in priority initiatives
• Analytical – adept at interpreting data to get meaningful insights
• Organized – manages multi-stakeholder projects effectively
• Astute – can quickly understand and identify new trends and opportunities
• Social media leadership experience in a B2B technology company or agency

Bonus points for this position:

• Bilingualism (English/French)

What Esri Canada offers you:

We prioritize our employees’ well-being and work-life balance. Our benefits include:

• Work from Home or hybrid work
• Generous Paid Time-Off: Enjoy up to 6 weeks of time off per year, including:

o 3 weeks of paid annual vacation, increasing with years of service

o 50 hours of Paid-Time Off (PTO) for personal needs

o 32 hours of Summer Days

o Winter holiday office closure

• Comprehensive health benefits plan
• RRSP match increasing with years of service
• Training and development programs for professional growth
• Company perks including discounts on gym memberships, technology purchases and more.
• Company-sponsored events and social activities
• Employee-driven initiatives such as yoga sessions, book clubs, interactive podcasts, and more.

Fluency in English is essential, as this role requires regular client communication and support in English-speaking regions.

How to apply:

Ready to join our amazing team? Submit your resume today!

Esri Canada fosters a dynamic and inclusive work culture, the opportunity to build your skills, and the flexibility to work remotely or at any of our offices across Canada. Occasional travel to corporate offices or customer sites may be required for certain positions.

We offer attractive salaries, an engaging work environment, and an outstanding benefits package with generous time-off. We value employment equity and will provide accommodations upon request at any stage of the hiring process. We appreciate all applications, but only those selected for an interview will be contacted. Our hiring process includes background checks as a condition of employment.