B2B Strategy Lead

Intact; Toronto; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Financial rewards program

Employee Share Purchase Plan

Flex pension and benefits package

Flexible work arrangements

Extra days off option

Annual wellness account

Learning opportunities

Inclusive employee networks

Job summary

A leading insurance company in Toronto is in search of a Marketing Specialist - B2B strategy to spearhead marketing initiatives that redefine industry standards. The role involves crafting cohesive brand narratives and executing high-impact integrated marketing campaigns. The ideal candidate has at least 5 years of B2B marketing experience, a Bachelor's degree in Marketing, and excellent relationship management skills.

Qualifications

• 5 years of experience in B2B marketing strategy development.
• Expertise in managing complex marketing campaigns.
• Proficient in digital marketing tools and analytics.

Responsibilities

• Lead B2B marketing strategies and initiatives.
• Create and execute high-impact marketing campaigns.
• Innovate content strategy and ensure consistent communication.

Skills

B2B marketing strategy development

Project leadership

Digital marketing tools

Analytical skills

Relationship management

Education

Bachelor’s degree in Marketing or Business Administration

Job description

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Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times. Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About The Role

Do you excel at designing strategies that simplify complex messages, engage audiences, and elevate brand presence? Are you experienced in steering projects to build and execute 360‑degree B2B marketing strategies that resonate with stakeholders and drive growth? You might be the person we are looking for to join our growing team!

Role Overview

As a Marketing Specialist - B2B strategy at Intact Insurance, you’ll spearhead cutting‑edge marketing initiatives that redefine industry standards. You’ll be instrumental in crafting a cohesive brand narrative and launching innovative channels that expand our reach and impact.

Responsibilities

• Leading strategic B2B marketing strategies and initiatives by collaborating with experts in marketing, communication, and business to develop comprehensive strategies aligned with Intact Insurance’s B2B strategy and overall business goals, including strengthening Intact Insurance’s brand and voice.
• Leading the creation and execution of high‑impact integrated marketing campaigns that address the specific needs of brokers, optimize engagement, and drive business growth using innovative, data‑driven tactics.
• Innovate the development of content strategy and creation of content calendars that ensure consistent, engaging, and impactful communication across all channels. Your strategic guidance will ensure content aligns with brand voice and drives audience engagement.
• Innovate and oversee the launch and establishment of new communication channels, ensuring seamless integration into our overarching strategy and branding efforts.
• Collaborating closely with agencies and internal stakeholders to produce compelling campaign materials that convey our brand story and enhance Intact Insurance’s brand voice.
• Coordinating cross‑functional projects to align strategic initiatives with Intact Insurance's B2B goals, focusing on market leadership, broker engagement, and brand differentiation.
  

What You Bring To The Table

• Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent experience.
• A minimum of 5 years of experience in B2B marketing strategy development, with a proven track record of executing successful campaigns that drive measurable growth.
• Expertise in devising comprehensive 360‑degree marketing strategies and managing complex, multifaceted campaigns from inception to execution.
• Advanced relationship management skills, adept at crafting marketing briefs that elevate brand identity and foster agency collaboration.
• Exceptional project leadership skills with proven experience in achieving excellent results.
• Strong organizational, analytical, and strategic thinking skills.
• Proficient in digital marketing tools, analytics, and data‑driven decision‑making.
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English‑speaking colleagues across the country.

What We Offer

• A financial rewards program that recognizes your success
• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
• An extensive flex pension and benefits package, with access to virtual healthcare
• Flexible work arrangements
• Possibility to purchase up to 5 extra days off per year
• An annual wellness account that promotes an active and healthy lifestyle
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
• Inclusive employee‑led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
• Inspiring leaders and colleagues who will lift you up and help you grow
• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

Equal Opportunity Employer

We are an equal opportunity employer. At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives. We encourage applications from individuals who are members of equity‑deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community. As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today. We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request. If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs. Learn more about our recruitment process and your candidate journey here. If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.