Manager, Affinity Growth Marketing

belairdirect; Toronto; Hybrid; CAD 110,000 - 134,000; Full time

Benefits offered by this job

Flexible work arrangements

Hybrid work model

Share plan up to 12% of salary

Wellbeing benefits

Job summary

Intact is seeking an experienced Manager of Affinity Growth Marketing to shape and execute marketing strategies for affinity and white label groups. You will lead strategic planning, performance analysis, and optimization efforts to drive customer acquisition and revenue growth, while guiding a high-performing team.

The role focuses on data-driven decision-making, cross-functional collaboration, and leveraging innovative approaches to grow market presence.

Qualifications

• Bachelor’s degree in business administration or marketing.
• 5+ years of experience managing professionals.
• 7+ years in marketing strategy, affinity marketing, or demand generation.
• Strong data analysis and performance-tracking skills.
• Experience in demand generation and go-to-market strategy.
• Excellent project management and budgeting capabilities.
• Strong communication and influencing skills.

Responsibilities

• Develop and refine marketing strategies based on insights, trends, and data analytics.
• Build and implement demand generation plans to create quotes and nurture leads.
• Lead cross-functional collaboration to align go-to-market with objectives.
• Track performance of go-to-market initiatives and adjust strategies.
• Mentor and develop a high-performing marketing team.

Skills

Data analysis

Go-to-market strategy

Demand generation

Leadership

Communication

Project management

Education

Bachelor’s degree in business administration or marketing

Job description

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.
Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.
Pay at Intact is about much more than just salary.

• Flexible work arrangements and a hybrid work model
• Possibility to purchase up to 5 extra days off per year
• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
• Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)

Salary Range (but Not Limited To)
109,900 - 134,300
Annual Bonus Target, Based On The Base Salary, With a Potential Payout Of Up To Double The Target (subject To Personal And Company Performance)
15%
As part of our commitment to Win As A Team, we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.
Our pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan.
Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.
About The Role
We are searching for an experienced Manager, Affinity Growth Marketing to join our dynamic team!
Reporting to the Director of Affinity & Partner Marketing, you will play a pivotal role in shaping and executing our marketing strategies. This role focuses on strategic planning, performance analysis, and optimizing marketing initiatives to drive customer acquisition and revenue growth within affinity and white label groups.
We are looking for a confident and empathetic people leader who has experience managing high performing teams. Aside from being an exceptional leader who can foster a positive and engaging work environment, the ideal candidate is also a change agent who can effectively influence stakeholders and cross-functional teams to overcome obstacles and achieve business results.
What You'll Do
Strategic Planning & Execution:

• Develop and refine comprehensive marketing strategies based on customer insights, market trends, and data analytics.
• Develop and implement demand generation strategies to create quotes and nurture qualified leads.
• Create actionable marketing plans that align with business objectives and brand goals.
• Collaborate with business development teams to ensure seamless market entry and alignment with business objectives.
• Identify market opportunities, competitive landscape, and target audience segments to inform go-to-market plans.
• Track the performance of go-to-market initiatives and iterate on strategies to achieve optimal results.

Performance Analysis & Optimization

• Monitor and analyze growth and campaign performance by sector and region.
• Conduct data-driven assessments to identify areas for improvement and optimize and drive campaign effectiveness.
• Utilize multi-channel approaches to engage target audiences and drive pipeline growth.
• Provide regular performance reports and insights to stakeholders, recommending strategic adjustments as needed.

Leadership & Team Development

• Lead, mentor, and develop a team of marketing professionals, fostering a high-engagement and innovative culture.
• Offer continuous feedback, coaching, and professional development opportunities to support team growth.
• Define and implement processes and tools to enhance team efficiency and collaboration.

Innovation & Continuous Improvement

• Drive innovation by leveraging data and AI to improve marketing efficiencies and effectiveness.
• Redefine service models with partners and stakeholders to enhance collaboration and autonomy.
• Support the growth ambitions of affinity and white label marketing initiatives.

What You Bring

• Bachelor’s degree in business administration or marketing and any combination of equivalent education.
• At least 5 years of experience managing professionals.
• At least 7 years of experience in/or combination of; marketing strategy, affinity marketing, or demand generation.
• Strong understanding in data analysis and performance.
• Proven experience in demand generation, and go-to-market strategy.
• Excellent project management skills, including budget management and timelines.
• Excellent communicator, proficient in presenting your ideas to various stakeholders and influencing business decisions.
• A team player with a positive attitude, you love working in a collaborative environment and inspire your team to thrive.
• Organized, at ease in a fast-paced, changing environment and able to prioritize.
• Solution-driven, not afraid to challenge status-quo and innovate.
• No Canadian work experience required however must be eligible to work in Canada.
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

Ce poste jouera un rôle essentiel au sein de notre équipe. | This position will fill an essential role in our team.
We are an equal opportunity employer
At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.
We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.
As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.
We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.
If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.
Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.