Marketing Specialist

Kal Tire; Vernon; On-site; CAD 66,000 - 76,000; Full time

Job summary

A leading company in the tire industry is seeking a Marketing Specialist to manage marketing initiatives for its Mining Tire Group. The role includes responsibilities such as executing media campaigns, managing digital platforms, and coordinating marketing efforts. Ideal candidates will have significant experience in B2B marketing and digital strategies, along with strong communication and organizational skills, ensuring alignment with the company's marketing objectives.

Benefits

Employee Assistance Program

Positive work culture

Opportunities for professional development

Qualifications

• 3-5 years of experience in a marketing role, preferably in a B2B environment.
• Experience executing digital marketing campaigns and managing social media platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Coordinate media buys and monitor performance of paid media campaigns.
• Manage day-to-day of MTG LinkedIn page and execute paid campaigns.
• Ensure timely production of marketing materials.

Skills

Digital marketing campaigns

Social media management

Excellent communication skills

Organizational skills

Education

Post-secondary education in marketing, communications, or business

Tools

Google Analytics 4

LinkedIn

Google Ads

SharePoint

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

WordPress

Job description

Marketing Specialist

Vernon, BC

Role Description

The Marketing Specialist is a dynamic, results-driven professional responsible for coordinating and executing marketing initiatives for Kal Tire’s Mining Tire Group (MTG). This role plays a key part in implementing marketing campaigns, managing digital platforms, and coordinating internal and external efforts to support MTG’s marketing objectives. It requires foundational knowledge of marketing principles, digital measurement paired with excellent communication skills, and the ability to work both independently and collaboratively. This 1-Year, Temporary Full-Time Maternity Leave coverage will be based out of our Vernon, BC office.

Responsibilities

Advertising / Media Relations

• Coordinate the execution of media buys, ensuring ads are developed and delivered on time
• Monitor and assess the performance of paid media campaigns across platforms, ensuring accurate tracking and delivering actionable insights
• Support media relations with tracking and supply photo requests
• Post all earned media on the MTG external website and the internal marketing SharePoint site

Marketing

• Ensure timely production and distribution of marketing materials
• Support international team members with graphic requests including regional trade show assets, presentations, videos and other design-related materials
• Maintain the internal marketing SharePoint site
• Support MTG trade show preparation through contributing to end-to-end logistics including booth planning, vendor coordination, and asset preparation

Digital Marketing and Website

• Manage the day-to-day of the MTG LinkedIn page, including content planning support, development, publishing and engagement
• In collaboration with internal team, plan, execute and optimize paid LinkedIn and Google Ad campaigns aligned with regional and international objectives
• Maintain and update the MTG WordPress website, including the management of multi-language content and publication of new material
• Monitor, analyze and report on website and campaign performance using Google Analytics 4, delivering insights and recommendations to internal stakeholders
• Liaise with external vendors to support marketing execution, ensuring consistency with Kal Tire’s brand standards and messaging

Other

• Development of a monthly report of website, campaign and LinkedIn activities (organic and paid)
• Collect and curate stories from international teams for the bi-monthly MTG newsletter; improve newsletter design and manage the translation, production, and distribution process
• Manage business card requests from across the Mining Tire Group
• Coordinate all translation needs (using external translators)
• Invoice processing and budget tracking
• Support other marketing-related initiatives as required

Job Requirements

Work Experience

• 3-5 years of experience in a marketing role, preferably in a B2B environment
• Experience executing digital marketing campaigns and managing social media platforms
• Experience coordinating trade shows, events, and vendor relationships considered an asset
• Proficiency in online marketing platforms such as LinkedIn, Google Ads, and Google Analytics 4
• Strong working knowledge of SharePoint, Microsoft Excel, PowerPoint, and Word
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Familiarity with WordPress or other CMS platforms is an asset
• Spanish and/or French language skills considered an asset but not required

Education

• Post-secondary education in marketing, communications, or business

Special Requirements

• Ability to travel as required

What We Offer

• The target compensation for this role is $66,528 - $75,600 per year based on experience
• Employee Assistance Program
• Positive work culture, opportunities for growth and development, and work-life balance
• Opportunities for professional development, such as training programs, mentorship, and tuition reimbursement

To be considered for this position at this time, candidates must be legally eligible to work for any Canadian employer.