Marketing Specialist

Compugen Inc; Toronto; Hybrid; CAD 55,000 - 60,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen strategischen Marketing Specialist, der sich auf Marktforschung, Kampagnenausführung und Vertriebsunterstützung konzentriert. Diese Rolle ist entscheidend für die Steigerung der Markenbekanntheit und die Generierung von Leads in den Bereichen Cloud, moderne Arbeit und IT-Sicherheitslösungen. Sie werden in einem dynamischen Team arbeiten, das sich der Förderung eines menschzentrierten Ansatzes und der Unterstützung von Kunden in der digitalen Transformation widmet. Wenn Sie leidenschaftlich daran interessiert sind, Mehrwert durch Marketingstrategien zu schaffen, ist dies die perfekte Gelegenheit für Sie.

Benefits

Berufliche Entwicklung

Flexible Arbeitszeiten

Unterstützung für Frauen in der Technologie

Möglichkeiten zur Rückgabe an die Gemeinschaft

Kollaboratives Teamumfeld

Qualifications

• 3-5 Jahre Erfahrung im Produktmarketing oder in der Kampagnenausführung.
• Starke Kenntnisse im B2B-Marketing und IT-Lösungen.

Responsibilities

• Unterstützung bei der Durchführung von Multi-Channel-Marketingkampagnen.
• Erstellung und Aktualisierung von Vertriebsunterlagen und Schulungen.

Skills

Produktmarketing

Kampagnenausführung

Marktforschung

B2B-Marketing

Analytische Fähigkeiten

Education

Bachelorabschluss in Marketing

Bachelorabschluss in Betriebswirtschaft

Tools

HubSpot

Salesforce

MS Office Suite

Asana

Job description

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About Compugen Compugen is Canada's largest privately-owned Technology Ally. To innovate industries, transform businesses, connect communities, and drive meaningful change, we must think bigger, reach broader, and act bolder. Through knowledge, curiosity, and collaboration, Compugen helps organizations delivering experience by design. This is what it means to be human-centered and technology-enabled.

Dreaming, designing, and delivering isn't just a mantra for us — it's a way of life. We believe that technology is the conduit, but our people – they are the connection that truly makes the magic happen!

Our Culture We are a human-centered culture where we prioritize your well-being and are invested in helping you reach your fullest potential. We're not only focused on achieving our goals — we're dedicated to helping you achieve yours.

If you're relentlessly curious, driven to make a difference, and collaborative at the core, then you belong with us.

Hybrid flexible mode.

Position Overview:

At Compugen, we're on a mission to help organizations realize new possibilities with differentiated offers pulling solutions and services together to build a culture of innovation and foster sound financial strength. We are seeking a strategic and execution-focused Marketing Specialist to support market research, service development and positioning, campaign execution and sales enablement for our IT service offerings.

This role plays a key part in driving awareness, engagement, and top of funnel lead generation for our cloud, modern work, network & security, and data & AI solutions across Canada’s enterprise, retail, and public sectors.

The ideal candidate will have a strong understanding of IT services, market trends, and customer needs, with the ability to translate insights into impactful marketing campaigns, service positioning, and sales enablement materials.

Key Responsibilities: Service Positioning, Messaging & Development

• Support service development by providing insights from market research, competitor analysis, and customer needs assessments, ensuring offerings align with market demand.
• Working with service, sales, and marketing teams, define and refine service positioning and messaging to clearly articulate consistent and compelling value propositions across enterprise, retail, and public sector markets.
• Maintain and evolve positioning based on service lifecycle, market research, competitive analysis, and customer feedback.
  
  
  

Campaign Execution & Coordination

• Assist in the execution of multi-channel marketing campaigns designed to further top of funnel growth, ensuring alignment with service and sales goals. Monitor campaign engagement and provide feedback to refine messaging and outreach strategies.
• Work closely with the broader marketing team to coordinate campaign deliverables, timelines, and performance tracking.
• Help develop content for marketing initiatives, such as email campaigns, sales collateral, whitepapers, and case studies.
• Support the planning and execution of webinars, events, and industry trade shows, ensuring maximum impact.
• Track and report on campaign performance, lead generation metrics, and engagement levels, providing insights and recommendations to optimize future campaigns and marketing initiatives.
  
  
  

Sales Enablement

• Create and update sales enablement materials, including pitch decks, product briefs, and competitive battle cards.
• Train and equip sales teams with clear, compelling service positioning to enhance customer conversations and drive deal conversions
• Collaborate with vendor partners (E.g., Microsoft, HP) to align messaging and support co-marketing efforts.
  
  
  

Market & Competitive Analysis

• Conduct research on industry trends, competitor positioning, and customer needs to inform service development, positioning, and marketing strategy.
• Analyze market data, competitive offerings and customer insights to identify opportunities for differentiation and service improvements.
  
  
  

Skills & Qualifications:

• 3-5 years of experience in product marketing, service positioning, campaign execution, or market research (within IT services or technology preferred).
• Bachelor’s degree in marketing, Business Administration, or a related field.
• Strong understanding of B2B marketing, IT solutions, and technology sales cycles.
• Experience in developing, communicating and executing positioning, messaging, and go-to-market strategies.
• Excellent project management and coordination skills, with experience working cross-functionally.
• Ability to analyze market data and influence service development based on insights.
• Strong analytical skills with the ability to interpret research and campaign data.
• Experience creating marketing and sales materials (e.g., digital content, whitepapers, one-pagers, competitive briefs).
• Ability to manage multiple priorities and demands in a challenging environment.
  
  
  

Desired/Preferred Tools:

• Proficiency in MS Office Suite including Teams + Outlook required
• CRM & Marketing Automation: HubSpot, Salesforce, or similar platforms.
• Project Management: Asana, ClickUp, Monday.com, or similar tools.
  
  
  

What Compugen Offers You:

• Exciting, fast-paced challenging work environment
• A culture where authenticity and diversity are valued
• Professional development
• Participation in Women in Technology Network
• Opportunities to give back to our local communities
• Collaborative supportive team members
• Remote work/hybrid work options
• Work/life flexibility
  
  
  

Equity Statement At Compugen, we're committed to diversity, equity and inclusion, actively recruiting from all groups. We provide accommodation upon request to all applicants during the recruitment process. At Compugen, we believe that everyone deserves a seat at the table. If you require an accommodation, our People & Culture representative will work with you to meet your needs.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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