Marketing Specialist

Tourism Industry Association of Canada; Ottawa; Hybrid; CAD 45,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Specialist to join their innovative team. In this exciting role, you will lead the development and execution of multi-channel marketing campaigns that drive engagement and support business growth. Your creative spark will shine as you manage compelling content and oversee event marketing efforts. This is a fantastic opportunity to make a significant impact in a vibrant organization dedicated to the tourism sector. If you're passionate about marketing and thrive in a collaborative environment, this position is perfect for you!

Qualifications

• 3-5 years of marketing experience in tourism or membership-driven environments.
• Proven expertise in campaign management and digital marketing.

Responsibilities

• Lead multi-channel marketing campaigns and ensure alignment with KPIs.
• Monitor campaign performance and optimize strategies based on outcomes.

Skills

Marketing Campaign Management

Digital Marketing

Content Development

Graphic Design

Project Management

Education

Post-secondary degree in Marketing

Diploma in Communications

Tools

Adobe Creative Suite

Canva

Constant Contact

Job description

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People first. Putting the human in Human Resources.

Do you dream in hashtags, brainstorm in memes, and live for that “aha!” moment when a campaign goes viral? If yes, keep reading!

Can you juggle campaigns, deadlines and maybe even the office playlist from time to time? If still yes – maybe this is the opportunity you’ve been searching for.

At the Tourism Industry Association of Canada (TIAC), we are looking for an analytical ace with a creative spark to join our team in a newly created position.

Position Overview:

TIAC is seeking an energetic and strategic Marketing Specialist to develop, manage, and implement innovative marketing initiatives that support Business Development, Events (Tourism Congress, Canadian Tourism Awards, Tourism Week in Canada, Regional Roundtables and Rendez-Vous Canada), the READI TM Program, and Membership recruitment and retention.

This role will lead the ideation, development, and execution of multi-channel marketing campaigns while ensuring strategic alignment with objectives and KPIs across all marketing functions. The Marketing Specialist will collaborate cross-functionally to strengthen TIAC’s brand, expand reach, drive engagement, and support revenue-generating activities.

Key Responsibilities:

• Lead the planning, development, and execution of comprehensive, multi-channel marketing campaigns.
• Ensure campaign objectives, creative direction, and KPIs are aligned across TIAC’s marketing functions.
• Build and maintain promotional timelines, calendars, and content rollout plans to support timely campaign delivery.

Campaign Performance

• Monitor and evaluate campaign performance, including tracking KPIs and outcomes.
• Lead post-campaign debriefs to optimize future campaign strategies and inform marketing best practices.

Creative Development & Direction

• Lead the creative development of marketing campaigns, including designing and producing visual assets (social media graphics, email templates, event collateral, digital ads).
• Collaborate with external or internal designers as needed but maintain strong in-house design capabilities to deliver quick-turnaround projects.
• Ensure all creative content is cohesive, on-brand, and aligns with campaign strategy for maximum impact.

Content Development and Brand Management

• Create and manage compelling marketing content (email, website, social media, print) tailored for TIAC’s audiences.
• Safeguard TIAC’s brand voice, visual identity, and consistency across all marketing assets.
• Coordinate with the Communications Team for integrated messaging and earned media opportunities.

Digital Marketing and Design Skills

• Proficient in graphic design software (Canva, Adobe Creative Suite, Photoshop, Illustrator) to independently create high-quality marketing visuals.
• Maintain and evolve TIAC’s brand presence through both written and visual storytelling.

Member, Sponsor, and READI TM Program Engagement

• Develop targeted campaigns and promotional tools to support member recruitment, sponsor fulfillment, and READI TM Program participation.
• Elevate sponsor and member recognition efforts through customized marketing strategies.
• Support storytelling and success story promotion to enhance program credibility and visibility.

Event Marketing

• Lead event-specific marketing campaigns for TIAC’s major initiatives (Tourism Congress, Canadian Tourism Awards, Tourism Week in Canada, Regional Roundtables and Rendez-Vous Canada).
• Oversee event promotion, registration drives, calls for presentations, award nominations, and sponsor engagement.

Project Management

• Manage marketing projects, budgets, and timelines to ensure flawless execution.
• Coordinate with external vendors (graphic designers, printers, developers) as needed.

Qualifications:

• Post-secondary degree or diploma in Marketing, Communications, Business, or a related field.
• 3–5 years of marketing experience in association, event, tourism, or membership-driven environments.
• Proven expertise in campaign management, digital marketing, content development, and analytics.
• Experience with CRM and email marketing platforms (e.g., Constant Contact).
• Strong graphic design skills with proficiency in design software such as Canva and Adobe Creative Suite.
• Ability to create compelling marketing visuals that align with brand guidelines and campaign objectives.
• Strong project management skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment.
• Priority consideration will be give to bilingual (English/French) candidates but is not mandatory.

TIAC employees currently follow a hybrid model with 2 days/week in office in downtown Ottawa. You must live within commutable distance to be considered.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Non-profit Organizations

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