Senior Product Marketing Specialist, OCI

Okta; Toronto; On-site; CAD 99,000 - 149,000; Full time

Job summary

Okta is seeking a dynamic Senior Product Marketing Specialist for its Customer Identity team. This role involves defining go-to-market strategies and crafting effective product messaging while collaborating cross-functionally. Ideal candidates will have a proven ability to market to technical audiences and drive programs to success.

Benefits

Health, dental, and vision insurance

RRSP with a match

Healthcare spending account

Telemedicine

Paid leave, including PTO and parental leave

Qualifications

• 3+ years of solutions marketing or product marketing experience, preferably in security, SaaS-focused technology.
• Proven track record of marketing to a highly technical audience.
• Strong written and verbal communication and presentation skills.

Responsibilities

• Craft and execute product messaging and positioning strategies.
• Collaborate with Product Management to align on product vision.
• Champion the voice of the customer by engaging in regular conversations with customers.

Skills

Project Management

Communication

Collaboration

Job description

Senior Product Marketing Specialist, OCI

Senior Product Marketing Specialist, OCI

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Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

About The Role

Okta seeks a dynamic and driven Senior Product Marketing Specialist, OCI to join our Customer Identity team. In this role, you'll play a critical part in defining and executing go-to-market strategies for Okta’s Customer Identity —empowering IT and security teams to create seamless and secure digital experiences for their customers.

You will lead the development of compelling product messaging, use cases, and positioning while working cross-functionally with Product Management, Sales, and Marketing teams. If you're passionate about translating technical capabilities into customer value and know how to cut through the noise to reach the right audience—this role is for you.

The Opportunity

This role will drive the business and go to market to support the rapid growth of Okta’s Customer Identity. This includes creating compelling messaging and positioning, launching new features, enabling the field, and partnering with corporate marketing to target the right buyers and influencers.

What You’ll Be Doing

• Craft and execute product messaging and positioning strategies that clearly articulate the value of Okta Customer Identity to technical and business stakeholders.
• Champion product positioning, strategic technology and channel partner engagement, customer engagement, validate market messaging and evangelize your product offerings internally and externally.
• Collaborate with Product Management to align on product vision and lead high-impact product/feature launches with end-to-end go-to-market planning and execution.
• Champion the voice of the customer by engaging in regular conversations with customers and validating messaging through ongoing feedback
• Partner with Sales and Enablement teams to develop content and tools that support the full sales cycle—including product demos, sales training, and technical content
• Work closely with campaign teams to deliver high-performing, data-driven programs across digital and field marketing channels.
• Stay ahead of industry trends and maintain deep knowledge of the CIAM landscape, competitor offerings, and market dynamics.
  
  

What You’ll Bring To The Role

• 3+ years of solutions marketing or product marketing experience, preferably in security, SaaS-focused technology
• Proven track record of marketing to a highly technical audience. You must be comfortable working with and marketing to technical buyers within enterprises.
• Proven track record of creating product and/or solutions-specific messaging and content
• Strong written and verbal communication and presentation skills
• Project management skills to manage multiple priorities in a dynamic environment
• Proven ability to drive programs from initiation to success
• Strong cross-functional collaboration skills and ability to influence stakeholders
  
  

And extra credit if you have experience in any of the following!

• Familiarity with CIAM use cases or experience in Security industry
• Comfortable marketing to a mix of IT, marketing, and technical audiences
  
  

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.

The annual OTE (On Target Earning) range for this position for candidates located in Canada is between:

$99,000—$149,000 CAD

What you can look forward to as a Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta
  
  

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management

• Industries

  Computer and Network Security, Software Development, and IT Services and IT Consulting

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