Marketing Specialist

Manulife; Montreal; Hybrid; CAD 60,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Health and dental benefits

Pension & equity plans

Paid time off

Job summary

Manulife in Montreal, QC seeks a bilingual Marketing Specialist to drive D2C programs across CoverMe and Affinity. You’ll support acquisition, onboarding, retention, localization, and analytics to improve performance in Canadian and Québec markets.

In a fast-paced environment, you’ll translate priorities into campaigns, coordinate approvals, and ensure accurate, compliant materials across channels, using AI-enabled tools to boost efficiency.

Qualifications

• 3+ years of marketing experience in D2C, digital, or performance marketing.
• Bachelor’s degree in Marketing, Business, or related field.
• Experience across paid and owned channels.
• Experience adapting content for Québec audiences.
• Familiarity with Bill 101 and Bill 96 requirements.
• Proficient analytics, measurement, and marketing reporting.
• Strong project coordination and stakeholder management.
• Bilingual English/French with strong communication.

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns.
• Coordinate assets, briefs, timelines, and approvals with teams and agencies.
• Monitor performance, prepare updates, and identify improvements.
• Support Québec localization, translation, and compliance.
• Apply AI-enabled tools for content development and efficiency.
• Ensure brand, legal, and policy reviews are met.
• Collaborate with cross-functional partners and external agencies.

Skills

Marketing strategy

Campaign management

Localization

Québec market knowledge

Bilingual English/French

Analytics & reporting

Cross-functional collaboration

Marketing tech

Education

Bachelor's degree (Marketing/Business)

Job description

We’re seeking a bilingual, detail-oriented Marketing Specialist to help bring high-impact direct-to-consumer marketing programs to life across the CoverMe and Affinity product lines. Working in a fast-paced, collaborative environment, you’ll support customer acquisition, conversion, onboarding, and retention initiatives while contributing to strategy through customer insights, Québec market expertise, and performance-driven recommendations.

Supporting the CoverMe Insurance business, this role provides integrated marketing support across campaign planning, execution, localization, measurement, and optimization. You’ll coordinate deliverables with internal stakeholders, external agencies, and business partners, support French-language adaptation, and help ensure marketing initiatives are relevant, accurate, and effective across Canadian and Québec markets.

How Will This Come to Life?

It starts with turning business priorities into actionable campaign plans, then coordinating the stakeholders, approvals, localization activities, and deliverables needed to bring them to market across paid and owned channels.

You’ll monitor performance, capture insights, and identify opportunities to improve campaign effectiveness, enhance the customer experience, and drive business outcomes.

Position Responsibilities:

Campaign Planning, Execution & Optimization

• Support integrated marketing campaigns across acquisition, conversion, onboarding, and retention initiatives.

• Coordinate campaign assets, briefs, timelines, approvals, and deliverables with internal teams, agencies, and external partners.

• Manage multiple concurrent marketing projects while maintaining quality, accuracy, and timelines.

• Assist in developing customer-focused messaging, creative requirements, and campaign documentation.

• Apply customer insights, segmentation, and performance data to support campaign decisions and tactical improvements.

• Support brand, legal, compliance, and operational review processes to ensure marketing materials are accurate and ready for launch.

Performance Measurement & Reporting

• Assist with campaign measurement, reporting, and performance analysis.

• Maintain tracking documentation, dashboards, and monthly budget reconciliation support.

• Compile results and prepare clear updates for stakeholders.

• Identify trends and provide recommendations to support campaign optimization.

Québec Market, Localization & Compliance

• Support the adaptation, translation, and transcreation of marketing materials for Québec audiences.

• Contribute to media planning recommendations by applying local market insights, consumer trends, and audience behaviours.

• Review French-language content for quality, consistency, brand alignment, and cultural relevance.

• Apply working knowledge of Bill 101 and Bill 96 requirements when supporting customer-facing communications.

• Work with translation agencies, legal, compliance, and creative teams to support accurate, compliant, and locally relevant materials.

AI-Enabled Marketing & Innovation

• Use approved AI-enabled marketing tools to support content development, campaign execution, and operational efficiency.

• Support testing of new marketing capabilities, automation opportunities, and process improvements.

• Review AI-assisted outputs for accuracy, quality, brand alignment, and compliance.

Required Qualifications

• 3+ years of marketing experience in a direct-to-consumer, digital, or performance marketing environment.

• Bachelor’s degree in Marketing, Business, or a related field.

• Experience supporting marketing campaigns across paid and owned channels.

• Experience adapting, translating, or transcreating content for Québec audiences.

• Familiarity with Bill 101 and Bill 96 requirements.

• Knowledge of campaign measurement, performance reporting, and marketing analytics.

• Strong project coordination, organizational, and stakeholder management skills.

• Experience working with cross-functional teams and external agencies.

• Familiarity with marketing technology platforms, customer data platforms, marketing automation tools, or AI-enabled marketing tools is an asset.

• Bilingual in English and French, with strong written and verbal communication skills in both languages.

• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.

• Fully bilingual (French/English): The successful candidate will be required to communicate in English and French in order to support clients from various jurisdictions outside of Quebec.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

#LI-Hybrid

The role being advertised is an existing vacancy.

Acerca de Manulife y John Hancock

Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .

Manulife es un empleador que ofrece igualdad de oportunidades

En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [e-mail] .

Referenced Salary Location

Montreal, Quebec

Modalidades de Trabajo

Híbrido

Salary range is expected to be between

$59,700.00 CAD - $99,500.00 CAD

Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual. El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación. Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a [e-mail] para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. Si se está postulando para este puesto en los EE. UU., póngase en contacto con [e-mail] para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

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