Marketing Specialist

Meritage Homes; Halifax Regional Municipality; On-site; CAD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Specialist to drive innovative marketing strategies in the Gulf Coast Division. This exciting role involves planning local marketing initiatives, enhancing brand awareness, and collaborating with regional leaders to achieve business goals. The ideal candidate will thrive in a fast-paced environment, leveraging strong communication and technical skills to maximize marketing efforts. Join a company recognized for its inclusive culture and commitment to energy-efficient homes, offering a creative work environment and opportunities for career growth.

Benefits

Comprehensive Benefits

Work-Life Flexibility

Career Growth Opportunities

Creative Work Environment

Qualifications

• 3+ years of marketing experience in homebuilding or real estate preferred.
• Strong technical skills including website management and photo editing.

Responsibilities

• Plan and execute local marketing initiatives to support sales efforts.
• Track and analyze marketing results to ensure ROI and inform strategies.

Skills

Marketing Experience

Communication Skills

Technical Skills (MS Office, Email Systems)

Organizational Skills

Collaboration Skills

Education

Bachelor's Degree in Marketing

Tools

Adobe Creative Suite

Job description

Responsibilities

Meritage Homes is seeking a Marketing Specialist for our Gulf Coast Division. The position will oversee the division's marketing efforts in Coastal Mississippi and Coastal Alabama, with future expansion into the Florida Panhandle.

In collaboration with regional marketing leadership and division leadership, the Marketing Specialist will develop and implement the annual marketing plan to achieve the division's business goals.

Responsibilities

1. Plan and execute local marketing initiatives and sales tools for incentive promotions, community marketing, and agent outreach to support sales efforts.
2. Oversee new community marketing activities, including vendor relationships, signage, messaging, model merchandising, sales center setup, and events, with regular site visits.
3. Implement national marketing initiatives locally to maximize results for the division and company.
4. Execute the company's national agent program and collaborate with Sales Leaders on local outreach strategies, messaging, and events.
5. Enhance division brand awareness and perception by building relationships and maintaining brand standards.
6. Track and analyze marketing results to ensure ROI, using data to inform future strategies.
7. Manage community web presence, ensuring content is current and engaging.
8. Participate in meetings, manage action items, and provide progress updates.
9. Monitor marketing expenses against budgets.
10. Handle administrative tasks like vendor setup and invoice processing.
11. Support broader marketing initiatives and special projects as needed.

Qualifications

1. Bachelor's degree in Marketing or related field.
2. 3+ years marketing experience, preferably in homebuilding or real estate.
3. Excellent communication skills, with attention to detail in writing, editing, and proofreading.
4. Strong technical skills, including MS Office, email systems, photo editing, and website management; Adobe Creative Suite a plus.
5. Highly organized, adaptable, and able to prioritize in a fast-paced environment.
6. Team player with cross-functional collaboration skills.
7. Flexibility to attend evening and weekend events as needed.

Overview

Join Meritage Homes for an exciting career opportunity. We focus on energy-efficient, affordable homes and foster an inclusive, innovative work environment. Recognized as a Great Place To Work and ranked on Fortune's Best Workplaces, we value self-starters eager to contribute ideas.

Benefits include a creative work environment, strong core values, a team-oriented culture, advanced technology, competitive pay, comprehensive benefits, work-life flexibility, and career growth opportunities.

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