Marketing Specialist

Q Engineering; Canada; Remote; CAD 55,000 - 85,000; Full time

Job summary

Q Engineering is a Canadian engineering and building design firm delivering integrated services across residential, commercial, and infrastructure projects. The Marketing team member will plan, create, coordinate, publish, and improve content across channels, websites, SEO, portfolios, and campaigns.

You will work remotely with global applicants and coordinate inputs with multiple departments. The role focuses on maintaining brand consistency, producing engaging material, and reporting

Qualifications

• Ability to independently manage routine marketing execution within approved priorities, standards, deadlines, and approval requirements.
• Experience creating and maintaining social media, graphic, video, presentation, portfolio, project, recruitment, and campaign content.
• Working knowledge of WordPress, Elementor, on-page SEO, website publishing, and digital content optimization.
• Ability to write, edit, design, and adapt clear marketing content for different approved audiences and channels.

Responsibilities

• Plan, create, coordinate, publish, and maintain marketing content across channels (website, social media, campaigns, events).
• Coordinate inputs and approvals; route inquiries to the appropriate owner; maintain records.
• Develop and publish content for LinkedIn, Instagram, YouTube, and other platforms; monitor engagement and respond to routine inquiries.
• Manage WordPress/Elementor-based website content; optimize on-page SEO and publish project/narrative pages.
• Prepare marketing plans for events, campaigns, and trade shows; coordinate assets and approvals.
• Prepare monthly marketing performance reports and track KPIs; identify improvements.

Skills

Content creation

Social media management

Website publishing

SEO knowledge

Copywriting

Analytics and reporting

Cross-department coordination

Remote work adaptability

Tools

WordPress

Elementor

Job description

Plan, create, coordinate, publish, maintain, and improve Q Engineering marketing content, channels, website, SEO, portfolios, campaigns, events, online reputation, organic leads, and performance reporting.

Q Engineering is a Canadian engineering and building design consulting firm specializing in residential, commercial, industrial, institutional, and infrastructure projects. We provide integrated engineering and building design services, including architectural design, structural engineering, mechanical (HVAC), civil/grading, interior design, shop drawings, and permit coordination. Our multidisciplinary team works collaboratively to deliver innovative, practical, and code-compliant solutions from concept through permit approval and construction support.

Role Overview

As a Marketing team member, you will plan, create, coordinate, publish, maintain, and improve Q Engineering marketing content and channels. This includes the website, SEO, portfolios, campaigns, events, online reputation, organic leads, and performance reporting. You will independently manage routine marketing execution within approved priorities and standards. In addition, you will coordinate required inputs and approvals, keep records organized, and use performance results to recommend practical improvements.

Key Responsibilities

Planning & Coordination

• Maintain the company marketing and content calendar. It covers social media, website, email, video, events, advertising, project marketing, recruitment marketing, and other approved campaigns.
• Organize marketing priorities, deadlines, dependencies, review stages, approvals, publication dates, and responsible contributors. In addition, coordinate required information, materials, project updates, and feedback with applicable departments. Also confirm the appropriate reviewer or approver for each item.

Social Media & Content

• Plan, write, design, schedule, publish, and maintain content for LinkedIn, Instagram, YouTube, and other approved platforms. This includes posts, carousels, stories, short-form videos, reels, project announcements, company updates, educational content, and promotional content.
• Adapt messaging and creative content for approved audiences. Monitor comments, direct messages, mentions, and audience engagement, and respond to routine marketing enquiries. Route sales or project enquiries to the appropriate owner. Also engage with relevant professional and industry accounts to support brand visibility and audience growth.
• Design marketing graphics, social media assets, advertisements, presentations, service materials, event materials, recruitment graphics, and other branded content. In addition, edit short videos and prepare visual content for social media, YouTube, website pages, presentations, portfolios, events, and campaigns.
• Convert approved technical, service, article, project, and company information into clear marketing content without changing approved technical meaning. Maintain consistent branding, visual quality, formatting, tone, logos, templates, and contact information. Also maintain reusable source files and approved creative assets.

Website & SEO

• Manage and update the Q Engineering website through WordPress and Elementor within approved access and standards. Write, edit, format, and publish approved website content. In addition, maintain website text, images, layouts, links, menus, page structure, and calls to action. Also correct outdated, incomplete, broken, or inconsistent information.
• Maintain and improve on-page SEO, including keyword research, titles, descriptions, headings, internal links, image information, page structure, and content optimization. Monitor search visibility and website performance, and implement approved improvements. Then coordinate technical review before publication.
• Convert approved project information into project pages, case studies, portfolio entries, social media content, presentations, videos, and other marketing assets. Develop project narratives, and prepare plans and scripts for project recordings. Organize approved supporting materials and maintain assigned portfolio materials. However, withhold confidential or unapproved information.
• Create and maintain company presentations, service presentations, capability statements, brochures, service sheets, portfolios, promotional materials, and other approved marketing documents. Prepare materials for client meetings, business development, partnerships, events, recruitment, and company introductions. Also coordinate updates when approved company information changes.

Campaigns, Email & Events

• Develop campaign concepts, copy, graphics, videos, landing-page content, and creative variations for approved digital advertising and promotional campaigns. Prepare content for approved channels, and coordinate feedback, review, revisions, and approval. Then review campaign results and recommend improvements. However, budget, spending, and financial administration stay outside the role unless specifically assigned.
• Plan and prepare marketing emails for services, events, company news, project announcements, educational content, and approved promotional campaigns. Build and test campaigns in the approved platform. Also coordinate approved contact-list use with the responsible owner. Finally, review performance to recommend practical improvements.
• Prepare marketing plans and materials for approved trade shows, exhibitions, conferences, networking events, sponsorships, and company activities. Coordinate requirements, deadlines, assets, and approvals. Promote company participation before, during, and after events. Then transfer collected lead/contact information to the appropriate Sales or CRM owner.
• Maintain the Google Business Profile with current approved services, company information, photographs, project images, updates, links, and other applicable content. Monitor reviews and prepare responses, and coordinate review-request opportunities. Also recommend improvements to local visibility, content quality, and customer interaction.
• Prepare and publish approved company news, project awards, project progress, professional achievements, team updates, credentials, partnership content, and other announcements. Prepare recruitment graphics and employer-branding materials when requested. Before publication, confirm approval of names, logos, descriptions, links, personnel information, and public claims.

Research & Reporting

• Conduct marketing-specific research on audience behaviour, digital/content trends, search behaviour, social media practices, marketing platforms, media options, and advertising formats. This research also covers competitor marketing/visibility and potential marketing channels. Use approved R&D findings where applicable, and submit broader formal research needs to R&D. Then return marketing results and feedback for future decisions.
• Prepare a monthly marketing performance report. It covers active social media, website, SEO/search visibility, Google Business Profile, email marketing, advertising, campaigns, and other active channels. Track applicable performance indicators, and identify meaningful changes, issues, lessons, and priorities. In addition, support Marketing KPI development and recommend evidence-based improvements.
• Maintain marketing task trackers, content calendars, approval records, publication schedules, campaign records, and operational files. Follow up for missing information and approvals. Organize source and final files in approved company locations, and maintain clear file names and master versions. Also manage multiple requests and complete approved deliverables on time.
• Coordinate with R&D, Sales, Procurement & CRM, technical teams, management, HR, and other applicable departments while respecting role boundaries. Marketing executes approved activities. However, it does not own formal R&D research, Sales lead development, or the CRM Deal process. Before publishing technical claims, project facts, service scope, credentials, or sensitive information, obtain appropriate technical/project approval.
• Escalate material budget decisions, major campaign commitments, new public claims, strategic partnership messaging, and other approval-controlled items before execution. Present new marketing ideas or proposed changes as structured recommendations. Also support them with available evidence, expected results, execution steps, required resources, and proposed timing.

Skills & Qualifications

• Ability to independently manage routine marketing execution within approved priorities, standards, deadlines, and approval requirements.
• Experience creating and maintaining social media, graphic, video, presentation, portfolio, project, recruitment, and campaign content.
• Working knowledge of WordPress, Elementor, on-page SEO, website publishing, and digital content optimization.
• Ability to write, edit, design, and adapt clear marketing content for different approved audiences and channels. You also preserve approved technical meaning.
• Ability to review marketing performance data, prepare reports, identify meaningful changes, and recommend evidence-based improvements.
• Strong organization, file management, cross-department coordination, communication, and follow-up skills.
• Ability to manage multiple marketing requests and maintain accurate trackers, calendars, approval records, source files, and current master versions.
• Ability to work independently in a remote environment and protect confidential, client-sensitive, contractual, personal, and unapproved information.

Professional Standards & Engagement Requirements

The Marketing role is expected to maintain accurate marketing records and files and coordinate effectively with applicable departments and reviewers. It is also expected to protect confidential and unapproved information and follow required approval boundaries. Finally, it should complete approved marketing deliverables on time while complying with Q Engineering’s procedures and professional expectations.

Position Summary

Work Arrangement Remote

Applicant Location Open to applicants worldwide

Focus Areas Content, social media, website & SEO, campaigns, events, reporting