Marketing Specialist

SkiBig3; Banff; On-site; CAD 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a Marketing Specialist, where your creativity and passion for the Canadian Rockies will shine. This exciting role involves developing engaging content for various platforms, managing email marketing strategies, and coordinating community initiatives. You'll work closely with diverse teams to promote a unique winter ski experience and enhance brand presence. If you're eager to contribute to an inclusive workplace and make a difference in the tourism industry, this opportunity is perfect for you!

Qualifications

• 3+ years of marketing experience, preferably in tourism.
• Strong content writing skills for multiple channels.
• Experience with SEO and CRM strategies.

Responsibilities

• Develop website content and maintain brand consistency.
• Manage email marketing campaigns and performance reporting.
• Coordinate community initiatives and events.

Skills

Content Writing

SEO Strategies

Email Marketing

Project Management

Verbal Communication

Written Communication

Marketing Strategy

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Tools

WordPress

Tailwind

Canva

Ascent360

Job description

SkiBig3 is about connecting and sharing all the pieces of a truly Canadian winter ski experience with visitors from around the globe. Grounded by our deep roots in the Canadian Rockies, the experiences we represent are exciting, adventurous, unique and rare. Respecting our unique mountain environment, working collaboratively with a diverse cross-section of individuals, and sharing our passion for Banff National Park is embedded in all that we represent and all that we do.

SkiBig3 is currently recruiting for the full-time, year-round position of Marketing Specialist to join our team. This position is a key part of the SkiBig3 Marketing team with a focus on supporting a wide cross-section of the marketing and communication needs for the organization.

The person in this position will be working with SkiBig3 internal departments: Marketing, Sales, Reservations, Admin, and the SkiBig3 Adventure Hub. Resort partners: Banff Sunshine, Lake Louise Ski Resort, Mt Norquay, and other partners: Ikon Pass, Mountain Collective, Banff and Lake Louise Tourism.

Duties & Responsibilities Include:

Website Content

• Work with the marketing team to develop a full-funnel approach to website content development
• Oversee website content integration, updates and landing page development
• Ensure brand consistency across the site
• Establish and maintain SEO strategies
• Copy writing and blog content creation, both in-house and with external content creators

CRM and Email marketing

• Maintain a weekly email schedule aligned with marketing promotional deadlines
• Draft and execute weekly newsletters and promotional emails within the CRM system - Ascent360
• Draft and schedule seasonal pre-arrival emails
• Reporting email performance
• Collaborating with the Ascent360 account team to troubleshoot and implement best practices
• Segment audiences for email communications

Collateral Development

• Coordinate production of SkiBig3 perk awards (eg Trifecta Challenge and Cold award) and maintain inventory/distribution to the SkiBig3 Adventure Hub
• Assist with the development of collateral materials and presentations in conjunction with Sales promotions, trade shows, and travel trade partners

Content Development

• Assist with the develop of the content calendar
• Write blogs, emails and website copy as required to support external communications and promotions
• Develop presentations and awards submissions

Community Initiatives/ Events/ Communications

• Oversee community activations including sales promotions at the SkiBig3 Adventure Hub, Banff & Lake Louise Tourism and SkiBig3 activations and events for external audiences
• Support internal communication requirements – may include writing, posting, sharing and process documentation
• Oversee community promotion of local FAMS and resort community days
• Oversee community initiatives, outreach and partnerships as related to Diversity, Equity and Inclusion
• Participate in the SkiBig3 SEAC committee
• Coordinate development and activation of prize packages for SkiBig3 contests
• Collaborate with local partners to help execute events on mountain and in Banff (g. Banff and Lake Louise Tourism)
• Assist with responding to questions and guest feedback as required

Experience Required:

• Strong content writing skills, with the ability to develop brand consistent content for multiple channels
• Experience working within CSS systems: WordPress and/or Tailwind
• Proficiency in Canva (or equivalent) for designing email banners, presentations, and other visual content
• Project management experience
• Strong verbal and written communication skills
• Experience with SEO and CRM strategies and tools
• Curiosity in marketing strategy and best practices
• Bachelor’s degree in marketing or communications
• Min. 3 years’ of marketing experience (in tourism related organization preferred)
• Passion for skiing or snowboarding preferred

Other Requirements:

• Legally entitled to work in Canada

Diversity – equity - inclusion. These are not just words to us; they are principles that guide decision-making throughout our business. How we build our teams, cultivate leaders, and create a workplace where employees feel comfortable bringing their most authentic selves to work each day.

SkiBig3 is committed to providing a safe and inclusive workplace for our entire team. That commitment was recognized by The Bow Valley Immigration Partnership and awarded SkiBig3 a 2023 and 2024 Bow Valley Gold Workplace Inclusion Champion.

We’re working to eliminate barriers for applicants and team members from equity-deserving groups. If you need any accommodations during the hiring & interview process, please email our Manager of People Operations ([e-mail]) to discuss your needs.

If you are the perfect fit for the above-mentioned position, please submit your resume and cover letter to [e-mail] and tell us why.